无岗位婊营销澹五年内成为营销行业事实标准
For decades, marketing has operated like an assembly line. Data teams pull insights, strategy teams write briefs, creatives generate assets, and operations teams deploy campaigns. Everyone plays their part, and campaigns inch forward. That model worked when the pace of business was predictable. But today it’s broken.
In a world of infinite channels, shrinking attention spans, and consumers with growing expectations, there is no time for timeouts. The traditional model, built around fixed roles and slow handoffs, cannot keep pace with the speed of a consumer’s interactions with a brand. Consumers expect real-time, personalised, conversational marketing.
To operate at that speed requires a fundamental shift in how marketing gets done. Every marketer needs the power to execute any campaign task, data, creative, or optimisation instantly and independently. It’s not about replacing experts. It’s about removing bottlenecks so great ideas don’t die waiting in a ticket queue.
It requires Positionless Marketing.
Positionless Marketing leverages the power of foundational, generative, and agentic AI to give marketers three transformative powers:
- Data Power lets anyone immediately discover customer insights for precise targeting and hyper-personalisation without waiting for engineers.
- Creative Power lets anyone instantly create channel-ready assets like copy and visuals without waiting for creatives.
- Optimisation Power lets anyone run campaigns that optimise themselves through automated journeys and testing without waiting for analysts.
How Positionless Marketing delivers results—fast
Together, these powers transform a fragmented process into a fluid one. A case in point on how Positionless Marketing revolutionises campaign execution is exemplified by a major global marketer who empowered marketers to be Positionless. With AI-driven tools for data analysis, creative development, and optimisation, tasks that traditionally took six weeks can now be accomplished in a single day or even hours. This approach not only accelerates time-to-market but also enhances both personalisation and efficiency.
The speed is real, and so are the results. Positionless Marketing has been shown to increase campaign efficiency by 88%. That’s not just an operational lift. It’s a competitive advantage.
But Positionless Marketing is about more than faster execution. It’s about marketer empowerment. It restores the Joy of Creation and the satisfaction of seeing an idea through from insight to impact. Empowered marketers are more engaged, more inventive, and more likely to stay.
As AI continues to evolve, it becomes the foundational engine behind this movement, providing marketers with the tools to create, test, and scale their efforts without being hindered by silos. In this model, the marketer becomes a conductor, not a cog.
Positionless Marketing is not a buzzword. It’s a shift. Just as the assembly line transformed manufacturing, Positionless Marketing is transforming how marketing teams operate: from rigid to fluid, from reactive to real-time, and from specialised to scalable.
Positionless Marketing is not only the future. It’s now.
