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Jimmi Meilstrup, CEO of Vita Media Group, participates in the latest installment of the Affiliate Grand Slam interview series

At Vita Media Group, reliability is one of the core values for Jimmi Meilstrup and the rest of the team. The idea is to inject fresh blood into a crowded industry, with an in-house customized system that can be easily adapted to the needs of the market. That’s why they’ve started their own reward system in their global affiliate strategy, which has proven to be a great formula over the past five years �C here’s his story.

What is the idea behind Vita Media Group?

Vita Media Group is an idea created by a group of people who are willing to transform the international gambling industry and is built on the principles of a data-driven lead generation and retention engine.?

The idea turned into a startup in 2016. Since then, our mission has not been to act as an agency that provides high-quality leads. We’ve got that in our hands and we’ve done it far beyond that. We focus on connecting with our customers. Loyalty is the highest value for the Vita Media group and happy players. This is the secret ingredient for our potions. In this industry, what competitors usually do is to get lead traffic from point A to point B, and our job is to make them happy at point B.?

How has the company developed since 2016?

I am very pleased to say that after 5 years of operations in Copenhagen, Denmark, we opened our second office in Skopje, North Macedonia in 2019. We have a larger office and have expanded our team. We’ve gotten better. I am very happy with the development of the first 5 years.

In 2021, Vita Media Group was ranked 20th in the world in EGR Global’s 2021 Power Affiliates rankings Agency. For us, it was a great success after 5 years on the market. ?

Before we turn 10 years old, we aim to be a name that reinvents and raises the bar in the iGaming industry.?

Do you think implementing affiliate marketing techniques is a major part of Vita Media?

Affiliate marketing is a big part of our company’s business. What’s even better is how we do it, and that’s something I’m really proud of. We have developed our own Vita Marketing Cloud, which includes an information platform, advanced tracking tools, retention and reactivation tools, data management platform, tournament game engine, and much more. A thorough understanding of the iGaming industry helped us, prompting us to develop our own technology (IP) in-house, which ultimately enabled usBetter meet the challenges of the industry itself. We hope this will make us stand out in the market. ?

We develop Ekstrapoint.com to meet the ideal of providing loyalty rewards. Cultivating your loyal users builds long-term relationships; Starting from data-driven and AI-powered principles, it provides iGaming operators with the next generation of lead generation and end-to-end loyalty.

Ekstrapoint’s philosophy is that we give extra points to players who participate in freerolls on the site. They can also participate in tournaments to win more Ekstra points. Later, they can use the collected points to buy bonus packs, cool electronics, or other types of gadgets. At Ekstrapoint, we have a tournament engine that boosts the competitive spirit of our users and provides them with additional value when participating on our site. We also have an AI-powered suggestion tool that is constantly working and improving, so we can better understand what our users like and provide them with the best experience for their needs.

However, this is not the end of the story. Users of Ekstrapoint can use their points to play with some of our online 바카라 partners and have the chance to compete for bigger prizes. Overall, Ekstrapoint is our go-to tip in the affiliate business, as it’s an affiliate model that only attracts high-quality clients. Last week we reached the milestone of 2 billion points.

One of your company’s statements said, “Very few people seem to prioritize actually keeping people at point B.” “How does Vita Media Group increase retention for its clients? Does the customer-specific points and rewards system play a big role in this?

That’s why we’re bringing Ekstrapoint to market. We offer a large number of free games that players can enjoy. We give them free Ekstrapoints (you already know what I did there). 바카라ers can use these points in our store to buy cool gadgets. Another way to earn EkstraPoints is to sign up for promotional offers offered by our 바카라 partners, which are where our players earn more than the coins on the screen More opportunities for gifts. ?

Finally, I am most proud that EkstraPoint has shortlisted us in the Agency of the Year category at the EGR Nordic Awards 2021.?

Do you think Vita Media is a leader in converting promising prospects into actual paying customers? Is there anything unique about Vita’s approach?

Our approach is designed to provide the best possible user experience. I’m passionate about it, happy customers are customers who pay. ?

Looking back on the past year, people have experienced a lot of stress. That’s why we’re working on both products and technologies so that people can fill their leisure activities with fun and interactive online experiences. ?

Since January 2020, our EkstraPoint platform has recorded a 20% month-over-month revenue growth. Our traffic has also been boosted! In a year of uncertainty and close attention to the pandemic, this result is a positive trend. This shows that there is more interaction on the platform and a more meaningful user experience. That’s why we will continue to invest in our products, and I am pleased to announce that new product updates are expected to be completed in the first half of 2021. ?

Can you briefly explain what affiliate marketing is in your opinion?

Some people may think that affiliate marketing is a type of marketing that developed after the internet gained widespread influence. However, affiliate marketing has always existed.?

The idea of affiliate marketing revolves around connecting people. The more personal the connection, the more meaningful the results of the communication will be.?

Your conversation with your closest friend can basically explain affiliate marketing. To put it simply, let’s say your best friend has a great reputation in your eyes, and if he recommends you a pizzeria that he thinks is the best in town, you’ll trust him and will most likely end up eating there. That’s the essence of affiliate marketing. ?

Now, standing in 2021, the internet offers all the possibilities and affiliate marketing is directly related to sales performance, therefore, that’s why it’s considered performance marketing.?

What are the advantages and disadvantages of this type of marketing?

This type of marketing is attractive because it is cost-effective for the company. It creates a win-win situation for the company (the seller) as the company realizes another sale through an agent, who in turn receives a commission each time the product is sold. ?

However, affiliate marketing can only be used as a part of a company’s global marketing strategy. You can’t just rely on affiliate marketing and wait for the revenue to grow. ?

The end point of any marketing effort is your brand story. If you don’t have a well-thought-out strategy to convey your key message and constantly build around the narrative and what your audience thinks about your company or product, then your affiliate marketing efforts can’t be effective. ?

Affiliate marketing is one of the most in-demand skills. Why do you think so?

You are right. Even LinkedIn admits affiliate marketing as one of the top 10 hard skills in 2020.?

Personally, I’m really glad that affiliate marketing is gradually coming into the spotlight. The starting point for all your affiliate marketing efforts should be to understand your client’s brand and their specific needs. This comprehensive knowledge, as well as personal contact with partners, will drive agency cooperation to success. Meeting the needs of your partners is also growing your business, because not everyone understands the value of collaboration, and that’s affiliate marketing.?

Amidst all the digital marketing memories, campaigns, and tools at your disposal, affiliate marketing deserves recognition because it’s built on trust and reliability, and it’s consumer-centric.?

To sum up, I guess affiliate marketing has become a skill that is in high demand, and it doesn’t focus on things like the best engagement rate or the most exposure. Affiliate marketing is at both ends of the spectrum, where on one side there are people who highlight the best products with the perfect campaign that the user wants, and on the other side there are agencies that “serve” the end user with any different type of marketing advertisement.?

It’s all about the user; And if you don’t deliver, you won’t succeed. ?

How can affiliate marketing be improved?

Nowadays, the competition in affiliate marketing is at a very high level. It’s really hard to stand out in all the projects.?

Personally, I think affiliate marketing can be improved if it focuses on innovation and puts things in the long term. When these dots are connected, it provides a better overall activity.?

In addition to that, I think what we still need to improve is to make all parties more diligent when it comes to payments, to be more transparent about terms and conditions, and to emphasize the importance of professionalism. Not many agents react to this, and you can’t succeed if you only have unilateral efforts. ?

We emphasize reliability as a value, and we show our partners that we are here for them.?

Our story at Vita Media Group is based on the idea of bringing blood to life in a crowded industry with an in-house customised system that can be easily adapted to market needs.?

That’s why we’ve started our own reward system in our global affiliate strategy, which has proven to be an excellent formula over the past five years. ?

Have you ever attended the SiGMA Summit? SiGMA Europe, Africa, Asia and the Americas �C which of these four would you be willing to book on your 2021 calendar, should the pandemic allow? Have you ever attended an affiliate grand slam show in Dubai?

The Vita Media Group is very fond of SiGMA’s tireless mission in the world of iGaming. We have already attended SiGMA’s fairs in Malta and Dubai and intend to attend most of the fairs in the future. ?

Tell us a little bit about yourself �C after all, business is about people, not just companies! Your hobbies, favorite books, favorite quotes, etc.

I’m an entrepreneur at heart, and most of the companies I’ve built started from my basement are my passion. See an idea grow and build a company with passionate people; The right people are the key to success �C it’s all about trust and passion. And the freedom to be open under responsibility is the way people grow, and it is the way your company grows. ?

I love football and still play it; I also enjoy family life and spend as much time as possible with my two sons. Other than that, I love sailing, I love winter swimming, and I like to stay around the ocean. My favorite book is the novel Atlas Shrugged by Ain Rand, and my favorite quote is from the same author I am therefore thinking. “?

Read more about SiGMA Proxy Grand Slam here.

SiGMA Americas 2021 Virtual Conference:?

The SiGMA Americas Virtual Conference will take place on September 13-14, 2021. Features include a fully interactive exhibition venue, web chat rooms, and a high-profile lineup of expert panelists. The beautifully designed booth was equipped with state-of-the-art product demonstrations and chat room features, while attendees had access to a virtual stage where a series of panels and keynotes would discuss key topics during the 2-day live session. Explore the agenda, or register . ?