[WATCH] Digital Quill: ????????????????? Isabella Banda ??? SiGMA 2021

Veteran content creator and CEO of WRITERS Group, Isabella Banda, spoke with Charity Ovbiagele about the digital market and written content as a pillar of any marketing approach. Veteran content creator and CEO of WRITERS Group spoke to Charity Ovbiagele about digital marketing and written content as a pillar of any marketing approach.

Isabella has traveled the world, starting from her home in Australia, where she has helped tech businesses like DocuSign develop a more human approach to their marketing. She then moved to the UK, which allowed her to branch into the global fashion industry and get her first taste of social media marketing. Before she finally reached Malta and stepped into the world of iGaming through working with LeoVegas, noticing a gap in the market for high-quality content that turned into sales, she founded WRITERS Group to fill it.

Isabella has traveled the world, starting from her home in Australia, where she has helped tech businesses like DocuSign develop a more human approach to their marketing. She then moved to the UK, which allowed her to branch into the global fashion industry and get her first taste of social media marketing. Before she finally reached Malta and stepped into the world of iGaming through working with LeoVegas, noticing a gap in the market for high-quality content that turned into sales, she founded WRITERS Group to fill it.

The charity asked if she could elaborate on the multidisciplinary approach the group has and how it can create content for industries such as blockchain, e-commerce, and gaming.

We focus on many different industries, iGaming and its affiliates are our main areas. However, we have a group of more than 35 writers spread across the globe, and they are all niche and industry-specific. We have everything from cryptocurrencies, FinTech, we have health and well-being. We have an endless list of fashion and lifestyle e-commerce items. However, we started and focused primarily on iGaming and its affiliates.

Therefore, charity has moved to the impact of COVID on the industry. With an economy that is more digitally transformed than ever before. Online marketing has become an integral part of the new economic model.

Of course, I see the change. Obviously, we started as an online service provider, and everything we do is done remotely. This year has really been dictated by COVID-19, so we’re seeing a lot of brands need to start focusing on their online presence, and a lot of them are coming out with a slightly curated tone that is nourished. It is more informative than focusing on real sales.

End customers spend more time online. Therefore, I think the need for good content is important right now. Although we face the problem of not being able to interact with people face-to-face and hold that type of meeting. But we are seeing a positive increase in business because everyone is focused only on online demand.

Explaining their services, Isabella talked about how the group offers content writing. translation SEO localization, link building, social media Marketing & Management

As we know, SEO is very important for business growth. People start to lose patience and tend to go to Google and click on the first link they come across. That’s why it’s important to have high-quality content and SEO that really helps you rank because people won’t be sitting there and scrolling for a long time. Try to find out which company is the best.

At the end of her point in content creation. She said that the content is still king and everyone knows it.

It’s how businesses speak to their audience. This is how they get them to take action, and if you don’t communicate with that audience in a way that makes sense for your brand, you can do it. It shows that you are missing out on significant value and growth for your business.

She concluded by sharing how happy she was to go to the Expo after the drought caused by COVID-19. And it’s great to have the opportunity to network again.

SiGMA 2022: