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Paulo Mendes, CEO and Founder of Betmedia Agency, joins a recent series of interviews about the Affiliate Grand Slam.

Paulo Mendes from Betmedia Agency talks about their main goal, which is to produce and create content specifically for online games. They believe that when a trusting relationship is established, it is not easy to do so. Finding and retaining players will be easier – follow his story below.

How do you get into the Affiliate Area? Are you always focused on the gaming area?

My starting point in getting into the affiliate area was when I started writing articles and reviews about soccer games on some self-created websites. At first, I came into this world for fun. It was never my initial goal. However, my journey to that point started with a microblog that addressed the topic of society. I then started developing my own project, first in the world of sports betting and later in online 바카라s.

What is a BetMedia agency? How did it start and what are the goals?

Betmedia Agency started in 2019. My company started when I started developing my own project, and at the same time I got to know the world better. The main goal is to produce and create content specifically for online games. It focuses on sports betting and online 바카라s.

Tell us a little more about your business model, concept, and culture.

We are an independent company dedicated to creating content for our website. This includes online 바카라 reviews. Casino Games Sports betting, as well as associated bonuses and offers. The aim is always to provide visitors with the best and most honest information about each game. We believe that once a relationship of trust is established, Finding and retaining players will be easier.

What sets you apart from other interest-generating sites?

Quality and reliable content for those who are looking for information about online games. In addition to that, we provide our players with quality betting. The approach we take is based on white-hat SEO, providing quality content and consistency that is understandable regardless of the player’s knowledge level.

What markets do you focus on and see potential in emerging markets?

Which channels work best for your affiliate marketing, and which ones are the most profitable?

The world of online 바카라s is now my main focus. This area does a very good job of sourcing and maintaining players.

Why is SEO important for gaming, and how long does it take to see results?

SEO is a very important tool for positioning content and keywords at the top of search engines. However, competition is increasing and requires more care and work. Usually, it takes about 8 months to get the relevant results.

Which SEO tool do you use? Translation Software Tools, Heat Tracing Maps What tools do you like to have a must-have, can you share some of them and tell us what makes them indispensable?

The only tool I use is Ahrefs, which is very complete. There is a lot of feedback, and it helps to correct the readability of the content. This in itself will be more beneficial to the reader. On the other hand, I know it’s very costly. There are other products nowadays, such as Neil Patel, which are much cheaper, but in my opinion, it has not yet reached the mark of Ahrefs.

How important is social media activity to your affiliate business? How hard is it to keep updating Google?

Social networks are more and more essential for disclosure. However, both Facebook and Google are constantly changing their algorithms, which makes it more and more difficult to get organic traffic.

Google is constantly updating its algorithm, from Panda’s update to Google’s role-playing Penguin update, what can we expect in the next update?

You never really know what new updates Google will offer. However, according to Google’s “history”, it has focused on the quality of content. I guess Google will continue to focus on it: simple, straightforward, and in terms of education as much as possible. I think that a long article with a thorough explanation will not be very successful.

What does an affiliate business need to do to grow?

They have patience, dedication and believe that the project will be successful.

How do you predict the future of the sector?

The future will be very good. Internet access has become easier and wherever you are ready to use it. People only need mobile! It is always important to create high-quality educational content.

What was your approach at the beginning of a new partnership?

Trust is key

SiGMA Europe, Africa, Asia, or Americas – which of these four exhibitions are you likely to book in your diary in 2022?

In 2021, I was in Malta, where I was at the SiGMA event for the first time. I like the country. From meetings, fun, to the convenience of exchanging contacts. Very well organised and I will definitely participate in the next one. For 2022, I would like to book activities primarily from SiGMA Europe.

Tell us a little about yourself. After all, Business must be done by people, not just companies! Favorite Books Favorite quotes, whether you like to play games yourself, etc.

When I’m not working I like to watch sporting events, especially football. I love running and going to the gym. The quote I want is “May the losers never know each other”, a phrase that is characteristic of the Portuguese paratroopers. Lastly, I like to annoy my colleagues every day!

Read more about the SiGMA Affiliate Grand Slam here.

SiGMA Asia 2022