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Heiko Wulf, CEO of German Poker Days, joins the latest series of interviews about the Affiliate Grand Slam.

Heiko Wulf, CEO of German Poker Days, talks about your weekly live poker and streaming events. Casino events and about the poker community �C follow his story below.

How do you get into the poker affiliate area?

After building a live poker community, Some operators contacted us and our journey began.

Where and how did you start your affiliate business? How do you scale?

We build a poker community in Germany through live broadcasts and social media. We greatly expand with social advertising.

What helps your show be successful? What are the main challenges?

Facebook and Instagram work very well. We are experimenting with TikTok and SnapChat.

What sets you apart from other affiliates?

We know a lot of our customers face-to-face, from live poker tournaments, phone calls, or chats/comments, so we get a lot of feedback about special events we host online.

Tell us a little more about your business model, concept, and culture.

We bring online players and we promote and add poker travel packages. This is a big project for us as we are our own sponsors.

How do you decide which brand you want to advertise, what factors?

We work with brands that promote poker. Casino and sports in one platform/brand.

How do you ensure that your players get the best poker experience?

We organize coaching sessions on our own. We have private online poker tournaments, and we also see the results of players in live poker events.

How important are marketing techniques in your business?

Important. You need a lot of skills and experience.

Tell us a little more about your weekly live poker and streaming events.

In normal times, we hold more than 300 events a year in Germany and Austria. With a buy-in of only 20-30 euros with a maximum of 1,000 players, we are licensed for the German Poker Championship (Deutsche Poker Meisterschaft), so players can not only win prizes, but also win prizes. But also trophies and titles.

In our streams We play events with guests from the community and some of the biggest stars in the poker business. Lots of entertainment Raffles, bounty hunters, etc.

You also host mobile and virtual 바카라 events. Can you tell us more about them?

Of course, for the B2B market, branding is “German 바카라 events”. We are a one-stop event organizer and operate in Germany, Austria and Switzerland. The company booked the 바카라 program with roulette. Blackjack Poker Lucky Table Slot machines, lights, and decorations Our team of croupiers creates a 100% 바카라 atmosphere with an unforgettable night of entertainment.

Which markets are you looking at first and why?

We are keeping an eye on the markets of Germany, Austria, the Netherlands, Belgium, Luxembourg and Switzerland. Content is best if it is written by native speakers.

What is your approach at the beginning of a new partnership?

We talk about realistic goals and how to achieve them. Some brands only need FTD, some brands want big sharks, etc.

How can poker partners become more unique in their approach?

Think long term in the community: Poker players stay at poker sites and make rakes if they feel good, so the best customers are hobby players who deposit a small amount of money monthly but play for years. They hold an active platform and never withdraw money.

SiGMA Europe, Asia or Americas �C Which Expo are you likely to book in your diary in 2022?

Yes, SiGMA Europe will be fixed next year.

Tell us a little about yourself After all, Business needs people, not just companies! Favorite Books Favorite quotes, whether you like to play games, etc.

I am very enthusiastic about sports betting due to our activities in the Bundesliga in Germany. I watch a lot of live football matches. Get in touch with partners there, and invite friends and business contacts to our VIP box. When we were on a poker trip, we had to go to the house. I like to play craps. Amazing games in Las Vegas or at King’s Casino in Rozvadov

Read more about the SiGMA Affiliate Grand Slam here.

SiGMA Asia 2022

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