[WATCH] ?????????????, ???????????: Nate Clegg ??? SiGMA Europe 2021

In an interview with Charity Ovbiagele, Nate Clegg, Chief Revenue Officer at Boom.AI, elaborated on the potential role of AI in the future of digital marketing.

Nate Clegg begins by recounting the history of Boom.AI about the company’s origins in Utah and its mission to make customer service more personal.

Specifically, Boom.AI is a communication platform that can talk to people using artificial intelligence. And to make marketing more personal. It has to get smarter, and AI or artificial intelligence is a smarter definition. As it grows and communicates better with people. It’s better than many of the things that exist in the market today, especially when you’re scaling.

in addition He also discusses how this evolution has made the more tedious aspect of customer service for both businesses. This makes them work better in scale and remove IVR, and for customers who can enjoy more privacy. Effective and (ironic) human experience He elaborated on the company’s origins and how AI actually came to fruition, even though the company’s original business plan remained on the path of automation.

We started 15 years ago, not with artificial intelligence, because 15 years ago it didn’t exist. We started as a call center. So, it’s very common in the United States, for example, that people in the Philippines call because they understand English very well and understand American culture, but their accent is still understandable.

Our technology generates a pre-recorded message that they can play and it looks like they’re talking to someone from the United States. Thus, such interactions allow people from the Philippines or anywhere else to communicate with other communities and accents that sound like their indigenous and over time, which fill the void in the market.

This eventually led them to discover artificial intelligence, which proved to be an important pillar for the next stage of service evolution.

The charity asked what sets Boom.AI apart from its competitors. As the digital marketing industry becomes more and more competitive,

Our communication with people sounds very natural. Most of the time, when you talk to an AI voice bot that looks like an AI voice bot, you know it’s an insider in it, and it’s often a negative consumer experience. Because we spent 15 years preparing to create this soundboard technology because you press a keyboard key to play a voicemail. We’re good at that and it’s so smooth that it seems like a natural conversation with people, and that’s what sets us apart.

The charity then turned to ask if Boom.AI has plans to expand to Europe.

We will love it. Many of us in our company spend most of our time in Europe or have lived in Europe. We would love to come back. I lived in Italy for five years. I love being in Europe every second I can, and our owner and CEO have lived in Italy for two years, and whenever we can come here and we will get here, even if it’s a trade fair like Sigma.

For her final question, Charity asked Nate if the belief that AI will replace the workforce is beneficial, and if we are at risk of seeing the beginning of a pseudo-dominated workforce.

I think people are worried that AI is more advanced than it really is, and I often joke that if you know our programmers, you won’t be so worried. I shouldn’t say that, it’s great, but it’s not yet to the point where a full-blown replacement is required. But what it will do is that it will replace some of the work that we do not want to do.

Using an example from a customer service agent, Nate argues that this form of AI will make repetitive tasks more repetitive. This will consistently enhance the quality of life of workers while maintaining if not increasing productivity too much.

AI is going to replace a number of jobs, but I think what’s going to happen is that we’re going to start seeing people branching out into more and more creative things. The crazy thing that happens here, AI can’t create humans.

SiGMA 2022: