??????????????????????????????????? 2019: ????????????????

In a market report prepared by Shikana Law Group, Principal Amne Suedi Kagasheki examines the gaming industry in Tanzania, including its growth trends, key players, and consumer behavior.

Tanzania’s gaming industry has consolidated itself as a major sector in the country, contributing more than 3% of the gross domestic product. The gaming industry is currently regulated by the Tanzania Gaming Commission (GBT), which was established under the Gaming Act No. 4 of 2003. Monitor and control the execution of all gaming activities in Tanzania. In FY2018/2019, the entire gaming industry contributed TZS 94.8 billion, tax revenue, up from TZS 78 billion in FY2017/2018. In addition, gaming companies in Tanzania directly employ more than 20,000 people, making them an important source of employment.

This article presents an analysis of the key findings in the Tanzania Gaming Industry Market report compiled by Shikana Group. consumer behaviour Potential risks and all the factors driving the expansion of the game in Tanzania.

Here are some of the key findings contained in the 2019 market report on the gaming industry in Tanzania:

In 2019, sports betting was the top commercial gaming segment in terms of gross gaming revenue (GGR), surpassing retail 바카라s that were once the nation’s leading gaming activity. In the 2018/2019 financial year, GGR sports betting was estimated at TZS 68.1 billion, with TZS 17.0 billion in gaming tax revenue. More advertising The popularity of sports and the widespread use of mobile money services.

According to Business insider.com, Tanzania ranks 11th in the world with the youngest population. Tanzania’s population is expected to reach 89 million by 2035. A survey conducted by the Shikana Group shows that 89% of those involved in sports betting activities are between the ages of 18-34. Tanzania’s young population is important to the gaming industry, especially sports betting, which mainly attracts the younger generation.

The Gaming Commission offers licenses for both online and retail sports betting in Tanzania, although online sports betting is growing at a very fast rate compared to retail sports betting. In 2019, there were 20 licensed operators for online sports betting, while retail sports betting only 6 were allowed. If online sports betting continues to grow at the same rate, Retail sports betting may begin to fade away as cheap mobile phones continue to be ubiquitous and the level of internet penetration is expected to continue to rise. at last Probably as early as 2025, emerging technologies and overall macroeconomic conditions will have a significant influence on the timing of the anticipated termination of retail sports betting operations.

The online sports betting market is dominated by three private operators: betPawa, M-Bet and Sportspesa.

However, the growth of online sports betting has not been without its own challenges. Tanzania’s 2021/2022 budget, approved on June 24, 2021, has imposed higher tariffs on mobile finance transactions, which will undoubtedly affect iGaming. Tanzania and its neighbours are the world leaders in terms of the highest number of registered and active mobile money accounts per capita and the volume of mobile money. In September 2020 alone, TZS 11.5 trillion transactions were made through 6 mobile money platforms, namely M-Pesa, Tigo Pesa, Airtel Money, Halo Pesa, Ezy Pesa, and T-Pesa. Alessandro Pizzolotto, CEO of STM Gaming, sees East Africa’s iGaming industry as a key opportunity for the growth and expansion of gaming due to the popularity of mobile money in the region (Source: Gaming Europe).

Online betting providers have already taken advantage of these mobile money services, allowing bettors to place bets online using mobile money platforms such as M-pesa. The operator deposits the winning total into the gambler’s mobile money account. This is why the drastic increase in mobile money transaction fees is likely to negatively impact online gaming. As more people become discouraged from using mobile money services, and more and more gamblers may want to place bets through retail providers to avoid these new costs. The ongoing global COVID-19 pandemic may negatively impact the demand for both retail and online sports betting in the short term. Although it is not yet clear what the larger medium- and long-term implications will be for the sports betting market.

Beyond these challenges, The domestic market for sports betting remains highly competitive. Sports betting operators, both retail and online, are more competitive for customers, offering bonuses and free bets or play to new members. Some entrepreneurs have invented strategies to win over customers by offering bonuses that cover or more than the taxes that customers will be charged on winnings. Billboard Signs Sporting events, radio, online, and transportation advertising are the most common ways for entrepreneurs to advertise their brands. Some entrepreneurs also use local celebrities and sports sponsors to promote their brands. In addition, some operators have developed mobile sports betting apps to provide customers with easy, fast, and cheap access to bets at their convenience. Some have partnered with mobile network operators to allow customers to bet using the mobile app without internet charges.

Tanzania’s newly approved budget for 2021/2022 also reduced the gaming tax on winnings from 20% to 15%.

Internet Casino

In the 2018/2019 financial year, their GGR reached TZS 13.8 billion, an increase of 97% from the previous year. This trend is expected to continue to increase in the coming years as more operators begin to integrate online 바카라s on their platforms, and more and more users are aware of this new gaming activity.

The growth of internet 바카라s is a result of the latest technological developments and the spread of mobile phones. Tanzanian gaming providers now have access to a wide range of customers who are not located in their city. The new opportunities presented by the growing demand for online gaming services allow entrepreneurs to expand from traditional brick and mortar operations.

Switching from physical to digital services not only allows game providers to expand their customer base and increase revenue. With more and more providers migrating online, the growth potential of online gaming in Tanzania depends on the country’s internet penetration rate.

The number of internet users in Tanzania has been steadily increasing from seven million users in 2012 to more than 25 million in 2019. At the same time, The increase in online gaming services also allows Tanzanian customers to gamble in the privacy and comfort of their homes. Instead of having to go to a retail game store. Tanzanian consumers have different options, from choosing competitive game providers to choosing a variety of online gaming activities they want. It is expected that the presence of affordable smartphones will continue to play a role in facilitating internet penetration.

According to the Tanzania Communications Regulatory Authority (TCRA) quarterly statistics in 2018, 96% of internet users in the country access the internet through mobile networks. Therefore, mobile phones are not only an important means of communication. But it has also become the primary computer equipment needed to access the internet. The small but fast-growing online 바카라 market offers opportunities for prospective investors.

Internet 바카라 operators have started using “live” 바카라 games, which feature a live dealer instead of a random number generator (RNG), which allows players to see and hear the dealer while shuffling the cards. Live 바카라 players will see the cards shuffled and the roulette wheel spinned, just as you would in a traditional 바카라 to create a more immersive remote gaming experience for customers who want to play at their convenience and privacy, but also want more “reality” and an engaging interactive experience. The top players in the internet 바카라 market include iplay 8바카라, Meridianbet, and Pmbet.

SMS Lottery

SMS lotteries have become increasingly popular in recent years. In the 2018/2019 financial year, the SMS lottery had a total gaming revenue (GGR) of 24.8 billion TZS, making it the third largest gaming activity in terms of GGR. Despite its popularity, the SMS lottery group saw a significant decrease in revenue compared to other gaming activities in Tanzania, the company’s GGR decreased from TZS 65.6 billion in the 2017/2018 financial year to 24.8 billion TZS in the 2018/2019 financial year, this amount resulted in a 62.2% decrease in GGR, in addition, the actual sales revenue decreased by 32.1% from TZS 90.8 billion in the 2017/2018 financial year to 61.7 billion TZS in the 2018/2019 financial year.

SMS lotteries have become increasingly popular in recent years. In the 2018/2019 financial year, the SMS lottery had a total gaming revenue (GGR) of 24.8 billion TZS, making it the third largest gaming activity in terms of GGR. Despite its popularity, the SMS lottery group saw a significant decrease in revenue compared to other gaming activities in Tanzania, the company’s GGR decreased from TZS 65.6 billion in the 2017/2018 financial year to 24.8 billion TZS in the 2018/2019 financial year, this amount resulted in a 62.2% decrease in GGR, in addition, the actual sales revenue decreased by 32.1% from TZS 90.8 billion in the 2017/2018 financial year to 61.7 billion TZS in the 2018/2019 financial year.

SMS lotteries have become increasingly popular in recent years. In the 2018/2019 financial year, the SMS lottery had a total gaming revenue (GGR) of 24.8 billion TZS, making it the third largest gaming activity in terms of GGR. Despite its popularity, the SMS lottery group saw a significant decrease in revenue compared to other gaming activities in Tanzania, the company’s GGR decreased from TZS 65.6 billion in the 2017/2018 financial year to 24.8 billion TZS in the 2018/2019 financial year, this amount resulted in a 62.2% decrease in GGR, in addition, the actual sales revenue decreased by 32.1% from TZS 90.8 billion in the 2017/2018 financial year to 61.7 billion TZS in the 2018/2019 financial year.

General findings

To learn more about gaming in Tanzania, click here. Get the full market report on the gaming industry in Tanzania on Shikana Group’s .

Read the interview with Amne in the magazine Latest SiGMA

SiGMA Calendar 2022

2022 will see the SiGMA Group launch in a number of exciting locations, with the first being Kenya, with Nairobi on the agenda in March. Here we plan to tap into a market full of sports fans and digitally connected young people �C in June, we’ll be going to Toronto and Ukraine, with Nairobi on the agenda in March.