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Jimmi Meilstrup, CEO of Vita Media Group, Joins Latest Series of Interviews on Affiliate Grand Slam

At Vita Media Group for Jimmi Meilstrup and the rest of the team, reliability is one of the core values. Their idea is to bring fresh blood to a densely populated industry. With a custom-built in-house system that can be easily adapted to market demands. That is why they started their own reward system as part of a global affiliate strategy, which has proven to be a great formula over the past five years. Follow his story below.

What is the idea behind Vita Media Group?

Vita Media Group is a concept created by a group of people who are willing to change the iGaming industry for the better, and it is based on the principles of data-driven lead generation and data collection tools.

That idea became a starter in 2016. Our mission is not to offer quality leads as partners. We already understand this point and we are much further than that. We focus on building rapport with our customers. Loyalty is a value that Vita Media Group and its happy players have. This is our secret ingredient in cooking magic potions. Competitions usually send leads from point A to point B. Our job is to make them happy at point B.

How has the company grown since 2016?

I am very happy to say that after 5 years of existence in Copenhagen, Denmark, We opened our second office in Skopje, North Macedonia in 2019. We expand our team We are better. I am very happy with the first 5 years.

In 2021, Vita Media Group was ranked as the 20th Affiliate in the world in EGR Global’s Power Affiliates Ranking 2021. This is a great achievement after 5 years in the market.

Until our 10th anniversary. We aim to be a name that transforms and improves the standards of the industry. iGaming

Do you think that adopting affiliate marketing techniques is an important part of Vita Media?

Affiliate marketing plays an important role in what we do as a company. The better part of the story is how we do it. And this is something that I am very proud of. We have a self-developed Vita Marketing cloud that consists of a messaging platform. Advanced tracking tools Retention and reactivation tools Data management platforms, competitive game engines, and much more. Having a thorough knowledge of the iGaming industry helps us and motivates us to develop our own in-house technology (IP), which ultimately allows us to better address the challenges of the industry. We hope to make us stand out in the market.

We have developed Ekstrapoint.com as a reward for loyalty. Taking care of loyal users builds long-term relationships. The next generation to build end-to-end loyalty and loyalty for iGaming providers based on data-driven and AI principles.

The idea of Ekstrapoint is that we give extra points to our players who play in free tournaments on the site. They can also participate in tournaments and earn extra extra points. Later, reward points can be used to purchase bonus packages. At Ekstrapoint, we have a competitive engine that elevates the competitive spirit of our users and provides them with extra value when engaging with our website. We also have Recommendations AI that are always in the works and progressing so that we can better learn what our users like and provide them with the best experience that meets their needs.

however This is not where the story ends. Ekstrapoint users can use their points to play at some of our online 바카라 partners and have a chance to compete for big prizes. Basically, Ekstrapoint is our two cents in the affiliate business, as it is an affiliate model that only attracts quality leads. Last week, we reached our goal of 2 billion points.

One of your company’s statements says, “Few people focus on retaining people at B.” How does Vita Media Group increase customer retention for customers? Do custom points and reward systems play a significant role in this?

This is why we introduce Ekstrapoint to the market. We offer a lot of free games that players can enjoy. We give them free Ekstrapoints (you see what I do there), players can use these points in our store to buy cool gear. Another way to earn ExtraPoints is to sign up for promotional offers from our 바카라 partners. And this is the opportunity for our players to earn more than just screen coins.

In the end, I am extremely proud that EkstraPoint made us a finalist at the EGR Nordics Awards 2021 in the Affiliate of the year category.

Do you think Vita Media is a leader in converting prospects into paying customers? Is the Vita’s method unique?

Our methodology is designed to provide the best user experience. I’m enthusiastic that happy customers are paying customers.

Looking back at the past year, People experience a lot of stress. That is why we work on our products and techniques at the same time to make people’s leisure activities full of fun and engaging online experiences.

Since January 2020, our EkstraPoint platform has recorded a 20% increase in revenue every month. We’ve raised the level of traffic as well! In a year full of uncertainty and a major focus on the pandemic. This result is a positive trend. That is why we will continue to invest in our products, and I am pleased to announce that new product updates are expected to take place within the second half of 2021.

Can you briefly explain what affiliate marketing is in your opinion?

Some might argue that affiliate marketing is a marketing method that developed when the internet became widely accessible. However, affiliate marketing has always been around.

The concept of affiliate marketing is all about connecting people. The more private the connection, the more private it is. The more meaningful the outcome of the communication, the more meaningful it will be.

The basic explanation of affiliate marketing can be touched during your conversations with your best friends. Simply put, suppose your best friend is famous in your eyes. You have to trust him if he recommends a restaurant that he thinks is the best pizza restaurant in town, and let’s say you go out to eat at that pizza restaurant.

Looking at it from the perspective of 2021 with all the possibilities that the internet has to offer. Affiliate marketing is directly related to sales performance. For this reason, it is considered performance marketing.

What are the advantages and disadvantages of this type of marketing?

This type of marketing is interesting because it is cost-effective for the company, it creates a win-win situation for both the company (the seller) with another sale activated through the partner and for the affiliate who receives a commission every time a product is sold.

However, affiliate marketing can only be a few of the strategies from your company’s global marketing strategy. You can’t rely on affiliate marketing alone and wait for your revenue to grow.

The end of any marketing effort is your brand’s story. If you don’t have a developed strategy to communicate your key message, create a continuous narrative and awareness that your audience has about your company or product. Your affiliate marketing efforts are also unlikely to be effective.

Affiliate marketing is one of the most in-demand skills. Why in your view?

You’re right, even LinkedIn admits that Affiliate Marketing is one of the 10 hardest skills in 2020.

Personally, The beginning of all affiliate marketing efforts should be understanding your client’s brand and their specific needs. This comprehensive knowledge and personal contact with your partners will drive success in partnering partnerships. Meeting the needs of your partners makes your business grow as well, as not everyone understands the value of collaboration, and that’s affiliate marketing.

In an ocean of all the digital marketing campaigns, events, and tools you can use, Affiliate Marketing deserves recognition because it’s built on a foundation of trust and credibility and is focused on consumers.

Based on all of the above. I can say that affiliate marketing has become a highly sought-after skill because it doesn’t focus on groups like the best engagement rate or the most impressions. Affiliate marketing is a modular responsibility, where on the one hand you have the best product-oriented people with the perfect campaign that the user wants, and on the other hand, you have the right person to focus on the best product. You have affiliates that have different types of marketing ads to “serve” that campaign.

It’s all about the user, and if you don’t submit, you won’t succeed.

How can affiliate marketing improve?

Competition in the affiliate market today is very high. It is very difficult to stand out among all the programs available.

Personally, I feel that affiliate marketing can improve if it’s focused on innovation, and if it brings things into perspective in the long run. These points will improve the overall campaign.

Aside from that, I think we also need improvements in the more diligent side in the field of payments. The terms and conditions are more transparent and emphasizes the importance of professionalism. There aren’t many affiliates that respond, and you can’t succeed if it’s a one-sided effort.

We emphasize reliability as value and show our partners that we are always ready for them.

Our story at Vita Media Group is based on the idea of bringing fresh blood to a crowded industry.

That’s why we started our own rewards system as part of our global affiliate strategy. This has proven to be a great recipe over the past five years.

SiGMA Europe, Africa, Asia or Americas �C which of these four exhibitions are you likely to book in your diary in 2021, which COVID-19 allows?

At Vita Media Group, we love the mission that SiGMA is doing in the iGaming world. We have visited SiGMA’s trade shows in Malta and Dubai and we intend to attend most of the events in the future.

Tell us a little about yourself. After all, Business must be done by people, not just companies! Favorite Books Favorite quotes, etc.

I’m an entrepreneur by heart, and most of the companies I’ve built have started in my basement, and that’s my passion. Seeing ideas grow Building a company with enthusiastic people The right people are the key to success �C it’s all about trust and passion. Freedom under responsibility �C that’s how people grow and that’s how your company grows.

I love football and still play, love family life and spend as much time as possible with my two sons. I love cruising, I love to swim in the winter, and I live around the ocean. Ayn Rand’s novels and my favorite quotes are the same author. “I am me, so I will think.”

Read more about the SiGMA Affiliate Grand Slam here.

SiGMA Americas Virtual 2021:

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