"You must have local knowledge." �C Juan Carlos Ortiz Diaz

Juan Carlos Ortiz Diaz Unik’s Marketing Director joins the latest series of interviews about the Affiliate Grand Slam.

Juan Carlos Ortiz Diaz, Director of 247 Apuestas M��xico, Unik Marketing, talks about the gambling scene in Latin America, referring to Mexico. He talks about Mexico’s laws and their impact on online gambling. He emphasizes the importance of knowing the language, culture, and what the target audience wants. Follow his story below.

How did 247 Apuestas M��xico start? What do you know now that you want to know when you start?

We are looking for affiliate sites to accommodate Spanish speakers across America, including Canada, the United States, and all countries in Latin America. When to start I wish I knew more of sites with payment methods that work throughout Latin America.

What sets you apart from other affiliates?

We speak Spanish spoken in Latin America, and all of our team is based in Latin America. My entire team and I are from Mexico. We understand the sport that people love here, and we are part of this culture.

What makes your traffic offering/traffic site unique?

Our site is built in Spanish, and we sell real-life Latin American sports and individuals.

What are the biggest challenges you are facing?

To grow naturally with Google

Which markets are you eyeing first and why, do you see potential in emerging markets?

Since we are a Mexican team, we started from Mexico. We are marketing to Spanish speakers across the Americas with a number of unique sites to cover all jurisdictions.

What is the landscape of iGaming like in Latin America?

It’s very new and young, it’s starting right now, but it has enormous potential with a large population doing more and more online.

What is the status of Mexico’s laws related to online gambling? How does it affect affiliates?

You need to have a partnership with a local 바카라 in order to offer a legitimate online offer. The law does not have too much impact on affiliates at this stage.

Are there any specific restrictions or requirements imposed on online gambling providers and/or affiliates in Mexico?

As mentioned above, To get paid to use the Mexican currency. You must cooperate with a local 바카라, and you must have a Mexican license.

Which channels work best for your affiliate marketing, and which ones are the most profitable?

Organic SEO is a long journey, but it pays off in the long run.

What qualities and skills are required in a team/affiliate?

You need to know your SEO. You must cooperate with the best operators who treat you like a partner and work with you for the long term.

How does technology play a part in your daily life?

Technology is an important part, from SEO to website hosting, website security, etc.

What does an affiliate business need to do to grow?

You need to work with a trusted partner who has the right product for the jurisdiction you’re promoting, and you need to have local knowledge.

How do you predict the future of this sector, especially in Latin America?

Everyone is talking about Latin America as a new growing region for online betting. It will grow, but there are many countries with their own specific requirements.

How do you choose your operators, and how do you manage relationships with multiple operators?

We choose a provider that offers local products and has local payment methods. Reliable partners are also important because there are cowboys there.

What was your approach at the beginning of a new partnership?

We register and promote them based on their knowledge and assistance in each jurisdiction in which we operate.

SiGMA Europe, Africa, Asia or Americas �C which of these four exhibitions are you likely to book in your diary in 2021 that COVID-19 allows?

Yes, I have been to SiGMA Europe and if COVID-19 is allowed, I would also like to attend SiGMA Americas.

Tell us a little about yourself. After all, Business must be done by people, not just companies! Favorite Books Favorite quotes, whether you like to play games yourself, etc.

After a long day of work and Skype meetings. CBTis 232 is a professional football team in the 4th division that has players between the ages of 14-16. The dream of these kids is to play in Mexico’s first division, and we believe in them. I love riding my horse whenever I can.

Read more about the SiGMA Affiliate Grand Slam here.

SiGMA Americas Virtual 2021:

The SiGMA Americas virtual show will run from 13 to 14 September 2021. Meeting or check who’s in the Diagram.