Penn National's latest merger is redefining the market.

Penn National acquires Score Media and Gaming for $2 billion Strengthening the Canadian market

The latest acquisition of Canadian gaming giant Score Media and Gaming by Penn National for US$2 billion This merger follows a special agreement with Barstool Sports that previously allowed Penn National to conquer the regional market.

TheScore, the flagship product of Score Media and Gaming, is the most popular sports app in Canada and the third largest in all of North America. The deal could reshape the entire North American gaming market, making Penn National an almost inaccessible leader in the region.

In the words of Jay Snowden, President and Chief Executive Officer of Penn National:

We are now uniquely positioned to serve our customers seamlessly with the sports ecosystem. The most powerful media in North America. Finally, it creates a community that doesn’t exist. Users will enjoy unique mobile sports betting and iCasino platforms with highly customizable bets and increased odds of betting on games, along with highly relevant sports and entertainment content, and real-time scores and statistics. We believe that this powerful new flywheel will result in the best engagement and treatment.