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Heiko Wulf, CEO of German Poker Days, joins the latest episode of the Affiliate Interview Series on Affiliate Grand Slam

Heiko Wulf, CEO of German Poker Days, talks about their live poker events and weekly streams, 바카라 events and the poker community �C read the full interview below.

How did you first get into the poker affiliate business?

After the creation of the poker community, we were contacted by several operators, and our journey began.

How did you start your affiliate business and how? How did you scale it?

We have built a poker community in Germany through live events and social media, and we have expanded significantly with social advertising.

What helps you succeed? What are the main challenges?

Facebook and Instagram are working very well, we are also trying TikTok and SnapChat. The main problem is the restrictions and rules of advertising.

What sets you apart from other affiliates; What makes you unique?

We know many of our customers personally, through live poker tournaments, phone calls or chats/comments. Therefore, we receive a lot of feedback about special events that we organize online.

Tell us a little more about your business model, concept, and culture.

We attract players online, as well as advertise and add poker packages. This is a big project for us, as we are a sponsor ourselves.

How do you decide which brands you want to advertise? What are the factors?

We only work with brands that promote poker, 바카라, and sports on the same platform/brand.

How do you ensure that your players have the best poker experience?

We organize coaching sessions ourselves, hold closed online poker tournaments, and also see the results of players at live poker events.

How important are marketing techniques in your business?

Very important, as as an affiliate you need a lot of skills and experience.

Tell us a little more about your live poker tournaments and weekly streams.

In normal times, we organize more than 300 events a year in Germany and Austria. This is mainly for players with a low budget, with a buy-in of only 20-30�, up to 1000 players. We are licensed to participate in the German Poker Championship (Deutsche Poker Meisterschaft), so players win not only prizes, but also trophies and titles.

On the stream, we organize events with guests from the community and some stars of the poker business; lots of entertainment, raffles, bounty hunter prizes, etc.

You also organize events for mobile and virtual 바카라s. Can you tell us more about them?

Of course, this is a brand for the B2B market �C German Casino Events. A lot of team events, Christmas parties, fairs, etc. We are a full-service event agency. We operate in Germany, Austria and Switzerland. Corporations order the Casino program with roulette, blackjack, poker, tables with a chance of luck, slots, lighting and decoration. Our team of croupiers creates a 100% 바카라 atmosphere and an unforgettable evening of entertainment.

Which markets do you see as a priority and why? Do you see the potential of emerging markets?

We are eyeing the markets of Germany, Austria, the Netherlands, Belgium, Luxembourg and Switzerland because of our language skills. The content will be better if it is written by a native speaker.

What is your approach in the initial stages of a new partnership?

We discuss real goals and how to achieve them. Some brands only need FTD, others need big sharks, etc.

How can poker affiliates be more unique in their approach?

You need to think long-term within the community. Poker players stay on the poker site and generate profits if they feel good. Thus, the best customers are amateur players who deposit a small amount every month but have been playing for years. They keep the platform active and never withdraw money.

Have you ever been to a SiGMA event? SiGMA Europe, Asia or Americas �C Which of these exhibitions are you likely to have attended in 2022?

Yes, I plan to attend SiGMA Europe in the coming years.

Tell us a little about yourself �C after all, business is done with people, not just with companies! Your hobbies, favorite book, favorite quote, whether you are into gaming yourself, etc.

I am very active in sports betting because of our activities in the Bundesliga in Germany. I watch a lot of football matches live, communicate with partners there and invite friends and business contacts to our VIP boxes. When we’re on poker trips, I like to play craps, an amazing game in Las Vegas or at the King’s Casino in Rozvadov.

Find out more about the SiGMA Affiliate Grand Slam here.

SiGMA Asia 2022

After the fascinating set of conferences that Malta Week 2021 has become, SiGMA Group plans to take the world by storm by visiting the golden domes of Kyiv and the snowy city of Toronto, where they will bring together the best and brightest representatives of the iGaming world. Our next exhibition will take us to the ultra-modern metropolises of the United Arab Emirates, where we will organize three days of networking, group discussions and celebrations. Stay up to date with the latest SiGMA News.