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Jarkko Juusola, CEO of NSB Media Ltd, joins the latest episode of the affiliate interview series on Affiliate Grand Slam.

Jarkko Juusola, CEO of NSB Media Ltd, says that they rely on Google’s organic traffic and that their goal is to reach as many keywords as possible in the markets they operate in; they are currently targeting the Finnish market with websites for SEO �C read the full interview below.

How did NSB Media Ltd evolve? Is iGaming your only vertical?

NSB Media was founded in 2021, and the first website was launched in January. At the moment, iGaming is our only vertical, but who knows what will happen in the future.

Tell us a little more about your business model, concept, and culture.

We currently have SEO websites for Finnish markets, but we plan to open several new markets in late 2021 �C early 2022. Because we rely on Google’s organic traffic, our goal is to reach as many keywords as possible in the markets we operate in.

What sets you apart from other partners? What added value do you provide?

The competition in the iGaming affiliate business is really high. In this way, the hardest working companies will have the best results.

Hiring new people is probably the only way to expand your business, so it’s a key factor for any iGaming affiliates. We want to be the best place to work for any iGaming professional.

What does it take for an affiliate business to thrive?

Affiliate marketing, especially in the iGaming industry, is really interesting because you can see that the results are growing rapidly. You never know what to expect from the next day or the next month. It really helps us move forward.

How important is social media activity to your affiliate business? How difficult is it with Google’s constant updates?

Nowadays, social media is not a big part of our business. Affiliate business customers are looking for 바카라s and are rarely “fans” of affiliate brands. At least, that’s the case with most SEO websites. However, streamers have many fans and followers on social media.

Being an SEO website is obviously difficult because of the constant updates from Google, but on the other hand, that’s why it’s what makes this business so unique. If you don’t study it consistently, you’ll lose ground.

Google is constantly updating its algorithms. From Panda updates to Penguin updates. Put yourself in Google’s shoes �C what can we expect in its next update?

After all, Google wants the best websites to be at the top. They don’t update new algorithms for entertainment. They just want the best websites for users to be at the top, otherwise people won’t use Google in the future.

Is there such a thing as iGaming SEOs? Why is SEO important for gaming and how long does it take to see SEO results?

Google has the same algorithms for every industry, and there are certainly SEO specialists. SEO is really important for gaming, especially if you’re running SEO websites. For example, almost 100% of our customers come from Google. To see results in SEO really depends on how fierce the competition is and how well you understand it. There are no shortcuts, so it can take up to 1-2 years to get significant results.

The Finnish government submitted proposals to parliament on September 23, 2021 regarding the reform of the country’s Lottery Act, which is responsible for regulating the gambling market. What can you tell us about this?

It is difficult to make an analysis before we have more information on how the new laws will be applied in practice. At best, it won’t affect affiliates too much, but at worst, it can really hurt a lot of companies. Also, I don’t see how the new rules will serve people.

How do you see the future of iGaming in Finland?

In the long run, I don’t believe in closed markets. I believe that at some point there will be a licensed market, as Sweden did. However, it is difficult to give a timeframe.

Have you ever been to a SiGMA event? SiGMA Europe, Africa, Asia or Americas �C which of these four exhibitions did you attend in 2021?

This was my first SiGMA expo!

Find out more about the SiGMA Affiliate Grand Slam here.

SiGMA Asia 2022

After the fascinating set of conferences that Malta Week 2021 has become, SiGMA Group plans to take the world by storm by visiting the golden domes of Kyiv and the snowy city of Toronto, where they will bring together the best and brightest representatives of the iGaming world. Our next exhibition will take us to the ultra-modern metropolises of the United Arab Emirates, where we will organize three days of networking, group discussions and celebrations. Stay up to date with the latest SiGMA news.