Aspire Global достигает новых высот благодаря приобретению ведущего букмекера BtoBet Ltd.

Aspire Global has signed an agreement to acquire a 100% stake in BtoBet Ltd, a leading provider of sportsbooks and B2B technology.

The acquisition of the sportsbook is a key part of Aspire Global’s growth strategy, as it is an important step in creating an offering that covers the core elements of the B2B iGaming value chain. Together with last year’s acquisition of leading aggregator and gaming studio Pariplay, the purchase of sportsbook platform BtoBet makes Aspire Global one of the world’s leading iGaming providers.

The purchase price is €20 million in cash, of which €15 million at closing and €5 million twelve months after closing. In addition, there is an additional review based on BtoBet’s results two years after closing. This consideration is seven times BtoBet’s EBIT for the second year from the closing date, minus the purchase price of €20 million. In 2019, BtoBet generated €4.4 million in revenue and €1.5 million in EBITDA, while in the first six months of 2020, it generated €3.1 million in revenue and €1.2 million in EBITDA. The transaction is expected to close in Q4 2020 with a material positive impact on Aspire Global’s EBITDA as of 2021. The acquisition is not expected to have a material impact on the financial results in 2020. BtoBet is headquartered in Gibraltar and has almost 100 employees, most of whom are based in offices in Italy and North Macedonia.

With the help of a proprietary bookmaker, Aspire Global will control the IP across the entire value chain and therefore will also guide all strategies. In addition, the branded sportsbook provides Aspire Global with the highest flexibility when adding new features and getting to market quickly.

BtoBet has 32 operators on its platform in Europe, Latin America, and Africa. The company is a leading supplier in Latin America and Africa, and with the acquisition of Aspire Global, with its extensive presence in Europe and recent representation in the United States, it also occupies a leading position in these two growth markets. BtoBet’s platform, called Neuron 3, provides operators with the underlying technology for a player-centric environment to facilitate player engagement when placing bets across any channel of choice. As a result, we get the ability to bet with a focus on entertainment, based on a smooth transition of the underlying technology that adapts to different scenarios related to the behavior of bettors across any channel, any jurisdiction and market requirements.

Tsachi Maimon, CEO of Aspire Global, said: “Aspire Global is now entering the sports betting arena with incredible strength. With the acquisition of BtoBet, we have become a true global B2B company that owns and provides an iGaming platform, sports betting, 바카라 games and game aggregator, and managed services for all continents and markets. Aspire Global can now participate in any deal, large or small, that exists.”

Tsachi Maimon continued, “It’s a perfect coincidence. We are impressed with the quality of the Neuron Sports platform, and in addition, we will gain access to new emerging markets, new potential big deals and new opportunities.”

Alessandro Fried, founder and shareholder of BtoBet, said: “I am genuinely excited about the opportunities we see by becoming part of Aspire Global, the support hub for iGaming operators. By joining forces, we will bring this new global iGaming offering to every corner of the earth. We have been in the industry for a long period of time and have finally met the perfect partner who aligns with our vision and through which we can strengthen our presence around the world.”