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- ߧ SiGMA
- ҧ֧ߧڧ ܧߧݧڧӧѧߧڧ
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֧էѧӧߧ ֧է֧ݧ ҧ֧٧ѧߧԧ ԧ֧ާҧݧڧߧԧ ֧ݧڧܧҧڧѧߧڧ ӧ է֧ܧߧݧ ڧӧ֧ا֧ߧߧ ѧݧ էӧڧا֧ߧڧ ӧ֧ӧ֧ߧߧ ڧԧӧ ѧܧڧ. ֧ا֧ԧէߧѧ ڧߧڧڧѧڧӧ ݧاڧ ӧѧاߧ ߧѧާڧߧѧߧڧ֧ ӧާ֧ߧ ӧ֧ӧ֧ߧߧ ֧ѧ, ѧߧק ֧ԧݧ ٧ ٧ѧڧ ݧ٧ӧѧ֧ݧ֧ էӧڧا֧ߧڧ ۧڧӧ ڧԧӧ ڧӧ֧. ѧڧܧ, ڧӧݧ֧ܧѧ֧ާԧ ѧߧקܧڧާ ܧѧߧѧݧѧާ ܧڧ֧ާ iGaming, ҧاէ֧ߧڧ ڧ ݧ ҧ֧֧֧ߧڧ ҧ֧٧ѧߧԧ ԧ֧ާҧݧڧߧԧ ѧߧӧڧ ӧ ҧݧ֧ ѧܧѧݧߧ.
֧ӧ ѧ ڧ էӧ֧ڧۧߧԧ ާѧ֧ڧѧݧ SiGMA News ѧާѧڧӧѧ֧ ӧ ܧ ٧֧ߧڧ ѧߧק. ӧ ѧ ֧էѧӧݧ֧ߧ ܧ֧ߧ ާߧ֧ߧڧ ѧ٧ӧڧڧ ѧ֧ԧڧ ӧ֧ӧ֧ߧߧԧ ԧ֧ާҧݧڧߧԧ, ާڧڧ ڧߧէڧ iGaming.
ѧߧ֧ݧ, ӧ֧ۧ ߧ ߧ֧էѧӧߧ֧ ާ֧ڧڧ , ݧڧէ֧ ѧݧ ҧէڧݧ, ܧѧ ѧߧק ާԧ ҧѧݧѧߧڧӧѧ ӧ ܧާާ֧֧ܧڧ ֧ݧ էӧڧا֧ߧڧ֧ ӧ֧ӧ֧ߧߧԧ ԧ֧ާҧݧڧߧԧ. է֧ѧ ֧ڧ ӧڧ ӧԧ֧ߧڧ ѧӧէڧ, ܧӧէڧ֧ݧ ܧާާߧڧܧѧڧ Mighty Tips, ֧է ڧԧݧѧקߧߧ ڧܧ֧ ҧݧ:
- ݧ֧ѧߧէ ֧ѧէ, ֧էڧ֧ݧ էڧ֧ܧ Fomento Agency, ܧ֧ ҧݧ֧ ֧ ֧ާڧݧ֧ߧڧ ѧҧ ֧ԧݧڧ֧ާ ߧ֧֧ԧݧڧ֧ާ ߧܧѧ.
- ܧѧ֧ڧߧ ҧߧڧܧѧ, ܧӧէڧ֧ݧ է֧ݧ ާѧܧ֧ڧߧԧ ܧާާߧڧܧѧڧ Slotsjudge, ҧݧѧէѧѧ է֧ڧݧ֧ߧڧ ӧ֧ӧ֧ߧߧ ާѧܧ֧ڧߧԧӧ ѧ֧ԧڧ ڧ֧ߧڧӧѧߧߧ ߧ ݧ٧ӧѧ֧ݧ էڧ٧ѧۧߧ.
- ѧڧݧڧ ѧާ, ԧ֧ߧ֧ѧݧߧ էڧ֧ܧ Peaky Ads, ݧڧէ֧ ڧߧߧӧѧڧߧߧ ֧֧ߧڧ ѧߧקܧԧ ާѧܧ֧ڧߧԧ ѧܧ֧ߧ ߧ ۧڧӧ ӧ֧ӧڧ ߧާѧ.
ѧߧڧܧ ѧߧ֧ݧ ҧէڧݧ ӧѧاߧ ֧ާ, ѧܧڧ ܧѧ ҧ֧٧ѧߧ ݧ٧ӧѧ֧ݧ֧, ܧѧ֧ӧ ѧڧܧ էӧڧا֧ߧڧ ӧ֧ӧ֧ߧߧԧ ԧ֧ާҧݧڧߧԧ ֧֧ ѧߧקܧڧ ܧѧߧѧݧ. ߧ է֧ݧڧݧڧ ӧڧާ ާݧާ , ܧѧ ݧ ѧߧק ӧݧڧߧڧ֧ ڧԧӧ ڧߧէڧ.
ݧ ѧڧݧڧѧ ӧ֧ӧ֧ߧߧ ԧ֧ާҧݧڧߧԧ
ڧݧڧѧ ѧߧӧ ֧ӧ ܧ ܧߧѧܧ էݧ ާߧԧڧ ݧ٧ӧѧ֧ݧ֧, ӧէڧ ܧڧ֧ާ ѧ٧ѧߧ ڧԧ, ӧ٧ݧѧԧѧ֧ ߧ ߧڧ ٧ߧѧڧ֧ݧߧ ӧ֧ӧ֧ߧߧ. ѧ ֧էߧڧܧ, ߧ ӧݧڧ ߧ ӧ֧է֧ߧڧ ݧ٧ӧѧ֧ݧ֧ ֧֧ էӧڧԧѧ֧ާ ҧ֧ߧէ, ҧߧ ܧߧ֧ߧ. ܧݧ֧ӧ ݧا֧ߧڧ էѧק ѧߧקѧ ߧڧܧѧݧߧ ӧ٧ާاߧ ӧߧ֧է էӧڧԧѧ ҧ֧٧ѧߧ ڧԧӧ ڧӧܧ, է֧ݧѧ ڧ ӧѧاߧާ ѧߧڧܧѧާ ٧էѧߧڧ ҧ֧٧ѧߧ ڧԧӧ ֧է.
ݧ֧ѧߧէ ֧ѧէ է֧ܧߧ ߧ֧ҧէڧާ ڧߧ֧ԧѧڧ ֧ ӧ֧ܧ ݧ٧ӧѧ֧ݧ֧ ѧҧ ѧߧק. ѧܧڧ ѧ٧ӧڧӧѧڧ ߧܧѧ, ܧѧ ѧ٧ڧݧڧ, ԧէ ֧ԧݧڧӧѧߧڧ ߧѧէڧ ߧ ѧէڧ ӧߧ֧է֧ߧڧ, ާ֧ ܧѧۧߧ ӧѧاߧ. ԧݧѧߧ էѧߧߧ Statista, اڧէѧ֧, էէ ߧݧѧۧ-ԧ֧ާҧݧڧߧԧ ѧ٧ڧݧڧ էڧԧߧ ڧާ֧ߧ $1,97 ާݧ (?1,54 ާݧ / 1,81 ާݧ) 2024 ԧէ, ֧էߧ֧ԧէӧ ֧ާ (CAGR) 15,44% 2024 2029 ԧէ, ڧӧ֧էק ҧקާ ߧܧ ܧݧ $4,03 ާݧ (?3,14 ާݧ / 3,71 ާݧ) 2029 ԧէ.
֧֧ߧڧ ҧݧ֧ ҧ֧٧ѧߧ ݧ٧ӧѧ֧ݧ֧
ݧ֧ѧߧէ ֧ѧէ ާ֧ڧ, ҧߧӧݧ֧ߧڧ ݧѧ ڧߧާ֧ߧѧާ, ѧܧڧާ ܧѧ ӧ֧ܧ ӧ٧ѧ, ݧڧާڧ ӧ֧ާ֧ߧ ԧѧߧڧ֧ߧڧ ߧ ѧ, ҧݧ ߧ ӧݧ֧ ڧߧѧݧߧ. ߧ֧ҧէڧާ էݧ ҧ֧֧֧ߧڧ ҧ֧٧ѧߧ ݧ٧ӧѧ֧ݧ֧ ӧ֧ӧڧ ҧէڧ ߧާѧڧӧߧ ѧߧէѧѧ. ?ѧߧק էݧاߧ ֧֧اѧ ڧ٧ާ֧ߧ֧ߧڧ ֧ԧݧڧӧѧߧڧ?, է֧ܧߧ , ? ҧ ѧܧڧӧߧާ ٧ѧڧ ӧڧ ݧ٧ӧѧ֧ݧ֧?.
ܧѧ֧ڧߧ ҧߧڧܧѧ ߧѧާߧڧݧ ڧܧѧ ҧ֧٧է֧ۧӧڧ, ڧӧ֧է ѧڧڧܧ, ԧݧѧߧ ܧ 25% ާݧէ ݧէ֧ ֧ݧڧܧҧڧѧߧڧ ߧѧѧݧ ڧԧѧ ѧ٧ѧߧ ڧԧ է էڧا֧ߧڧ 21 ԧէ, ڧק ާߧԧڧ ѧݧܧڧӧѧݧڧ էܧѧާ ѧ٧ѧߧ ڧԧ ا 15 ݧ֧. ҧߧڧܧѧ ާ֧ڧݧ, ѧߧק էݧاߧ ٧ѧߧڧާѧ ҧݧ֧ اקܧ ٧ڧڧ ӧѧ ҧ֧٧ѧߧ ݧ٧ӧѧ֧ݧ֧, ӧߧ֧է ڧߧާ֧ߧ ӧ֧ܧ ӧ٧ѧ, ҧ ֧էӧѧڧ ѧڧ ߧ֧ӧ֧֧ߧߧݧ֧ߧڧ ѧ٧ѧߧ ڧԧѧ. ӧߧ֧է֧ߧڧ ѧܧڧ ާ֧ ֧ҧ֧ էݧߧڧ֧ݧߧ ٧ѧѧ ڧݧڧ, ߧ է֧ܧߧݧ, ڧߧӧ֧ڧڧ ߧ֧ҧէڧާ էݧ ٧ѧڧ ݧ٧ӧѧ֧ݧ֧ ѧߧ֧ߧڧ ֧ѧڧ ڧߧէڧ.
ݧڧߧڧ ѧߧߧ֧ԧ ٧ߧѧܧާӧ ѧ٧ѧߧާ ڧԧѧާ
֧٥ݧѧ 䍢ק ާڧڧ ѧ٧ѧߧ ڧԧѧ ֧ݧڧܧҧڧѧߧڧ ٧ 2024 ԧ ާݧէ֧ا ԧ֧ާҧݧڧߧԧ էӧ֧اէѧ ѧ֧ߧڧ. ԧݧѧߧ էѧߧߧ, 31% էܧ ӧ٧ѧ 11C16 ݧ֧ ֧ݧڧܧҧڧѧߧڧ ѧڧݧ է֧ߧԧ ߧ ѧ٧ѧߧ ڧԧ ٧ ݧ֧էߧڧ ԧ. ݧ֧ ԧ, ٧ߧѧڧ֧ݧߧѧ ѧ ѧܧڧӧߧ ӧ٧ѧߧ ֧ܧݧѧާ ѧߧקܧڧާ ݧܧѧާ, ӧ٧ӧѧ֧ ֧ק٧ߧ ӧ ݧ ٧ѧڧߧ֧֧ӧѧߧߧ ڧߧէڧ. ק ѧܧا ܧѧ٧ѧߧ, 22% ާݧէ ݧէ֧ ѧӧӧѧݧ ߧ֧ݧ֧ԧѧݧߧ ѧ٧ѧߧ ڧԧѧ, ѧܧڧ ܧѧ ߧݧѧۧ-ݧ ѧӧܧ ߧ . ֧էѧӧߧ֧ ѧݧ֧էӧѧߧڧ Sky News ܧѧ٧ѧݧ, ߧ֧ݧ֧ԧѧݧߧ ߧݧѧۧ-ܧѧ٧ڧߧ ڧݧ٧ էߧ ڧ ѧާ ݧߧ ӧڧէ֧ڧԧ ާڧ, ҧ ӧӧݧ֧ է֧֧ ӧ٧ѧ 12 ݧ֧ ߧ֧ݧڧ֧ߧ٧ڧӧѧߧߧ ֧ ѧ٧ѧߧ ڧԧ.
ߧէ է, ԧ֧ߧ֧ѧݧߧ էڧ֧ܧ ާڧڧ ѧ٧ѧߧ ڧԧѧ ֧ݧڧܧҧڧѧߧڧ, ߧ֧էߧܧѧߧ ӧѧ ٧ ا֧֧ߧڧ ާ֧ ٧ѧڧ ާݧէקا. ҧاէѧ ק, է֧ܧߧ ߧ֧ҧէڧާ ڧ֧ާߧ ڧ٧ާ֧ߧ֧ߧڧ:
?ߧէڧ ߧ֧ק ܧݧݧ֧ܧڧӧߧ ӧ֧ӧ֧ߧߧ ٧ , ҧ է֧ ٧ӧڧާ ԧ ߧ էӧ֧ԧѧݧڧ ܧݧѧѧڧ?.
ѧܧا ӧէ֧ݧڧ ܧݧ֧ӧ ݧ ѧߧק: ?, ܧ ٧ѧߧڧާѧ֧ ڧӧݧ֧֧ߧڧ֧ ݧ٧ӧѧ֧ݧ֧, էݧاߧ էѧӧѧ ڧާ֧, ٧էѧӧѧ ֧է, ԧէ ҧ֧٧ѧߧ ӧݧ֧ ҧ֧٧ݧӧߧ ڧڧ֧?.
ѧߧ֧ݧ ڧݧ ֧էڧߧާ ާߧ֧ߧڧ, ѧߧק էݧاߧ ѧӧڧ ܧѧ֧ӧ ӧ ܧݧڧ֧ӧ ڧӧݧ֧֧ߧڧ ѧڧܧ. ѧܧ է ֧էݧѧԧѧ֧ ѧܧ֧ߧ ߧ ҧݧէ֧ߧڧ ߧ ٧ѧߧ, ߧ ݧܧ ٧ѧڧѧ֧ ݧ٧ӧѧ֧ݧ֧, ߧ ܧ֧ݧ֧ էӧ֧ڧ ߧ ֧ѧ ֧ԧݧ.
ڧݧڧѧ ܧѧ٧ӧѧ ٧ߧѧڧ֧ݧߧ ӧݧڧߧڧ ߧ ҧէ֧ ڧԧӧ ڧߧէڧ. ֧ҧ֧ ߧڧ ѧܧڧӧߧ է֧ۧӧڧ էݧ ҧ֧֧֧ߧڧ ӧ֧ӧ֧ߧߧԧ ҧ֧٧ѧߧԧ ڧݧ٧ӧѧߧڧ ڧԧӧ էܧ. ֧ѧݧڧ٧ ѧܧڧܧ, ѧߧק ާԧ ܧ֧ڧ ӧ ݧ ܧѧ ѧߧڧ֧ݧ֧ ҧ֧٧ѧߧ ڧԧӧ ܧڧ֧ާ.
ѧ֧ӧ֧ߧߧ ѧڧ ҧ֧֧ڧӧѧ֧ էݧԧߧ ֧
էߧڧ ڧ ѧѧߧקߧߧ ѧ֧ߧڧ ֧է ѧߧק ӧݧ֧ , ӧߧ֧է֧ߧڧ ާ֧ ӧ֧ӧ֧ߧߧԧ ԧ֧ާҧݧڧߧԧ ާا֧ ԧߧ ݧ٧ӧѧ֧ݧ֧, ڧѧ֧ݧߧ ܧѧا֧ ߧ ѧڧܧ էէѧ. էߧѧܧ ѧߧڧܧ ѧߧ֧ݧ ӧ֧اէѧݧ, ڧڧ֧ ܧѧ֧ӧ ߧѧ ܧݧڧ֧ӧ ߧ ݧܧ ڧ֧ܧѧ ߧ֧ҧէڧާ, ߧ ԧѧާߧѧ ҧڧ٧ߧ֧-ѧ֧ԧڧ.
ѧڧݧڧ ѧާ է֧ܧߧ ֧ߧߧ ѧܧ֧ߧ ߧ ܧӧѧݧڧڧڧӧѧߧߧ ѧڧ. ҧߧڧ, ާ֧ ӧ֧ӧ֧ߧߧԧ ԧ֧ާҧݧڧߧԧ, ѧܧڧ ܧѧ ӧ֧ܧ ӧ٧ѧ ԧѧߧڧ֧ߧڧ ҧէا֧, ާԧ ߧѧѧݧ ߧڧ٧ڧ ܧѧ٧ѧ֧ݧ ܧݧڧܧѧҧ֧ݧߧ (CTR), ߧ ܧߧ֧ߧ ڧԧ ڧӧݧ֧ܧѧ ҧݧ֧ ܧѧ֧ӧ֧ߧߧ ݧ٧ӧѧ֧ݧ֧. ݧ٧ӧѧ֧ݧ, ܧѧ ѧӧڧݧ, ӧ٧ѧڧާէ֧ۧӧ ݧѧާ ҧݧ֧ ۧڧӧ ѧ ݧݧߧާ, ٧էѧӧѧ էݧԧߧ ֧ߧߧ ܧѧ էݧ ѧߧק, ѧ էݧ ֧ѧ. ? ܧѧܧߧ ܧѧ٧ѧ֧ݧ ާԧ ӧԧݧէ֧ ާ֧ߧ֧ ӧ֧ѧݧ, ާ֧ڧ ѧާ, ӧ٧ӧѧ ߧ ڧߧӧ֧ڧڧ ٧ߧѧڧ֧ݧߧ ӧ ӧ֧ӧ֧ߧߧ էէ?.
֧էѧӧߧڧ ߧߧ էѧߧߧ էӧ֧اէѧ ܧ ߧ ۧڧӧ. ֧ا֧ԧէߧ ק ֧ ާڧڧ ѧ٧ѧߧ ڧԧѧ ֧ݧڧܧҧڧѧߧڧ ٧ 2023 ԧ ܧѧ٧ѧߧ, ܧݧ 0,3% ӧ٧ݧ ֧ݧڧܧҧڧѧߧڧ (ڧާ֧ߧ 170 000 ֧ݧӧ֧) ܧݧѧڧڧڧ ܧѧ ҧݧ֧ާߧ ڧԧܧ. 1,2% (ܧݧ 680 000 ֧ݧӧ֧) ߧ ܧѧ֧ԧڧ ާ֧֧ߧߧԧ ڧܧ, 1,8% (ܧݧ 1,02 ާڧݧݧڧߧ ֧ݧӧ֧) ܧݧѧڧڧڧ ܧѧ ڧԧܧ ߧڧ٧ܧԧ ڧܧ. ѧڧڧ֧ܧڧ էѧߧߧ էקܧڧӧѧ ߧ֧ҧէڧާ ѧܧڧӧߧ ާ֧ էݧ ߧڧا֧ߧڧ ڧܧ.
ѧާ ާ֧ڧ, ѧߧק, ڧ֧ߧڧӧѧߧߧ ߧ ٧ӧڧާ ԧ ڧݧ ߧ֧ӧ֧֧ߧߧݧ֧ߧڧ ݧ٧ӧѧ֧ݧ֧, ڧܧ ߧ ݧܧ ߧѧߧ֧ ֧ ӧ֧ ֧ѧڧ, ߧ ݧܧߧ ѧߧܧڧާ ߧ ֧ԧݧ.
?ڧܧ ߧ֧ҧݧէ֧ߧڧ ߧ ٧ߧѧڧ֧ݧߧ ֧֧ӧ֧ڧӧѧ ݧҧ ֧էݧѧԧѧ֧ާ ӧԧէ ҧݧ֧ ӧܧԧ CTR?, էҧѧӧڧ .
ܧѧ֧ڧߧ ҧߧڧܧѧ է֧ܧߧݧ ӧѧاߧ ѧ֧ݧߧԧ ӧҧ ѧߧק ֧ܧݧѧާߧ ާѧ֧ڧѧݧ. ?ݧ ҧק ߧ֧ܧӧѧݧڧڧڧӧѧߧߧԧ ѧڧܧ ާا֧ էӧѧ էӧ֧ڧ ֧ѧ?, ٧ѧӧڧݧ ߧ. ֧֧ԧݧڧ֧ާ ҧߧ ڧݧ ѧԧ֧ڧӧߧ ֧ܧݧѧާߧ ܧѧާѧߧڧ ާԧ ڧާݧڧӧѧ ܧѧܧߧ ӧӧݧ֧קߧߧ, ߧ ѧ ڧӧէ اѧݧҧѧ, ѧ ӧ֧اէקߧߧ ֧ѧڧ.
ҧߧڧܧѧ ާ֧ڧݧ, ѧߧק էݧاߧ ӧѧ ݧ ѧߧڧ֧ݧ֧, ӧ֧ ҧ֧ߧէ ԧѧѧߧڧ, ڧ ֧էݧا֧ߧڧ ӧ֧ӧ ѧߧէѧѧ ӧ֧ӧ֧ߧߧԧ ԧ֧ާҧݧڧߧԧ.
? էѧӧѧ ڧڧ֧ ܧѧ֧ӧ, ߧ ܧݧڧ֧ӧ?.
? էѧӧѧ ڧڧ֧ ܧѧ֧ӧ, ߧ ܧݧڧ֧ӧ?, ާ֧ڧݧ ܧѧ֧ڧߧ ҧߧڧܧѧ, է֧ܧߧ, ҧ֧٧ӧ֧ӧ֧ߧߧ ܧѧާѧߧڧ ߧ ݧܧ ӧ֧է ݧ٧ӧѧ֧ݧ, ߧ էӧѧ էݧԧߧ ֧ѧڧ ѧߧק ӧ֧ ڧߧէڧ. ҧߧڧܧѧ ڧӧ֧ݧ ڧާ֧, ܧԧէ ѧߧק ֧ߧ ֧֧ѧڧӧѧݧ ӧ ѧ֧ԧڧ, ҧ ڧ֧ߧڧӧѧ ߧ ҧݧ֧ ӧ֧ӧ֧ߧߧ ѧڧ, ڧӧէڧݧ ӧ֧ݧڧ֧ߧڧ է֧اѧߧڧ ݧ٧ӧѧ֧ݧ֧ ݧ֧ߧڧ ߧ֧ߧڧ ֧ѧѧާ.
ѧߧ֧ݧ ѧܧا ҧاէѧݧ, ܧѧ ҧݧէ֧ߧڧ ѧߧէѧ ӧ֧ӧ֧ߧߧԧ ԧ֧ާҧݧڧߧԧ ާا֧ ѧ ܧߧܧ֧ߧߧ ֧ڧާ֧ӧ. է֧ާߧڧӧѧ ڧӧ֧ا֧ߧߧ ҧ֧٧ѧߧ ݧ٧ӧѧ֧ݧ֧, ѧߧק ާԧ ӧէ֧ݧڧ ߧ ֧֧ߧѧ֧ߧߧ ߧܧ, ҧ֧ߧߧ ݧӧڧ, ܧԧէ ֧ԧݧ ֧ѧ ӧ ҧݧ էѧ ֧է֧ߧڧ ѧߧקѧ ӧܧڧާ ڧ֧ܧڧާ ѧߧէѧѧާ.
ѧߧڧܧ է֧ܧߧݧ, ӧ֧ӧ֧ߧߧ ԧ֧ާҧݧڧߧ ҧݧ ߧ ӧݧ֧ ߧܧ էݧ ԧѧݧܧ ߧާѧڧӧߧ ֧ҧӧѧߧڧ, ѧߧӧڧ ߧӧݧѧԧѧڧ ݧ֧ާ֧ߧ ۧڧӧԧ . ѧߧק, ܧ ߧ ҧߧ ѧէѧڧӧѧ, ڧܧ ֧ ݧ٧ӧѧ֧ݧ֧, ѧ٧ڧ ӧ ѧߧקӧ ڧ ٧ڧڧ ҧݧ֧ ԧ֧ڧӧߧ ܧߧܧ֧ߧѧ.
ѧܧڧ֧ܧڧ ѧ֧ԧڧ էݧ ҧ֧٧ѧߧԧ ԧ֧ާҧݧڧߧԧ
ѧߧڧܧ ѧߧ֧ݧ ֧էݧاڧݧ ѧܧڧ֧ܧڧ ѧ֧ԧڧ էݧ ѧߧק, ҧ ҧӧӧѧ ӧ֧ӧ֧ߧߧާ ԧ֧ާҧݧڧߧԧ ҧ֧֧ڧӧѧ ҧ֧٧ѧߧ ݧ٧ӧѧ֧ݧ֧. էէ ߧ ݧܧ ӧ֧ӧ ڧ֧ܧڧ ѧߧէѧѧ, ߧ ܧ֧ݧ էӧ֧ڧ ߧ ݧ٧ӧѧ֧ݧ֧, ֧ѧ ֧ԧݧ:
- ѧ٧է֧ݧ ӧ֧ӧ֧ߧߧ ԧ֧ާҧݧڧߧԧ: ѧߧק ާԧ ٧էѧ ߧ ӧڧ ѧۧѧ է֧ݧߧ ѧ٧է֧ݧ, է֧اѧڧ էҧߧ ڧߧާѧڧ ֧ ӧ֧ӧ֧ߧߧާ ԧ֧ާҧݧڧߧԧ. ѧܧڧ ѧ٧է֧ݧ էݧاߧ ӧܧݧѧ ҧߧ֧ߧڧ էߧ ڧߧާ֧ߧ, ڧߧާѧڧ էէ֧اܧ ӧ֧ էէ֧اѧߧڧ ٧էӧ ڧԧӧ ڧӧ֧.
- ߧާ֧ߧ ѧާڧܧݧ֧ߧڧ: ߧ֧է֧ߧڧ ާ֧ѧߧڧ٧ާ ѧާڧܧݧ֧ߧڧ ٧ӧݧ֧ ݧ٧ӧѧ֧ݧ ѧާ֧ݧߧ ܧߧݧڧӧѧ ӧ ڧԧӧ ѧܧڧӧߧ. ڧߧާ֧ߧ էѧ ӧ٧ާاߧ էҧӧݧߧ ԧѧߧڧڧ է ݧѧާѧ, ٧էѧӧѧ ӧѧاߧ ٧ѧڧ էݧ ֧, ܧ էӧ֧ا֧ ڧܧѧ, ӧ٧ѧߧߧ ѧ٧ѧߧާ ڧԧѧާ.
- ߧܧڧ ѧӧݧ֧ߧڧ ӧ֧ާ֧ߧ֧ ҧէا֧: ѧߧק ާԧ ֧էݧاڧ ݧ٧ӧѧ֧ݧ ڧߧާ֧ߧ էݧ ѧߧӧܧ ݧڧާڧ ߧ ӧ֧ާ է֧ߧԧ, ѧ֧ߧߧ ߧ ѧ٧ѧߧ ڧԧ. ߧܧڧ ҧӧ ӧ֧ӧ֧ߧߧާ էէ ڧԧѧ, ڧާݧڧ ѧާ֧ԧݧڧ ڧߧѧߧӧ ٧ߧѧߧߧ.
- ֧ ѧާ֧ߧܧ: ڧܧڧߧ, ѧ٧ѧҧѧߧߧ էݧ ֧ߧܧ ڧԧӧ ڧӧ֧ ݧ٧ӧѧ֧ݧ֧, ާԧ ѧ ֧ߧߧ էݧߧ֧ߧڧ֧. ߧ ާԧѧ ݧ٧ӧѧ֧ݧ ߧ ѧߧߧ֧ ѧէڧ ӧӧڧ ֧ߧڧѧݧߧ ҧݧ֧ާ, ֧էѧӧݧ ֧ߧѧݧڧ٧ڧӧѧߧߧ ҧѧߧ ӧ٧ ߧѧѧӧݧ ڧ ӧ֧ӧڧ ݧاҧѧ էէ֧اܧ, ֧ݧ ߧ֧ҧէڧާ.
ѧߧ֧ݧ ӧܧ ֧ߧڧݧ ݧѧާ, ܧ ֧ߧ ڧߧ֧ԧڧӧѧݧ ާߧԧڧ ڧ ڧ ߧܧڧ, է֧ݧѧ ڧ ѧ էҧߧԧ ߧ֧֧ӧߧԧ ݧ٧ӧѧ֧ݧܧԧ . ݧ ާ֧֧ߧ, ѧܧڧ ѧۧ է֧ާߧڧ, ܧѧ ݧ֧ԧܧ ӧܧݧڧ ڧߧާ֧ߧ ӧ֧ӧ֧ߧߧԧ ԧ֧ާҧݧڧߧԧ ҧ֧ ߧѧ֧ߧڧ ҧ֧ԧ էڧ٧ѧۧߧ ڧݧ ߧܧڧߧѧݧߧ, ҧ֧֧ڧӧѧ ڧ էߧ էҧӧ էݧ ݧ٧ӧѧ֧ݧ֧.
ا ӧ֧ާ, ܧڧڧܧ էӧ֧ԧݧڧ ݧѧާ, ܧ ߧ ӧߧ֧է ާ֧, ٧ѧѧ ݧѧԧѧ ߧ ѧܧڧܧ, էӧѧڧ ҧ֧٧ѧߧ ݧ٧ӧѧ֧ݧ֧. ڧާ֧ ӧܧݧѧ ѧۧ, ڧݧ٧ڧ ѧӧާѧڧ֧ܧ ӧڧ٧ӧ֧է֧ߧڧ ֧ܧݧѧާ, ֧٧ާ֧ߧ ܧݧڧ֧ӧ ӧݧӧѧڧ ܧ ӧڧ ڧߧާ֧ߧ ӧ֧ܧ ӧ٧ѧ. ߧܧڧ ߧ ݧܧ ҧӧ ҧ֧٧ӧ֧ӧ֧ߧߧާ ڧԧӧާ ӧ֧է֧ߧڧ, ߧ էӧѧ էӧ֧ڧ ݧ٧ӧѧ֧ݧ֧.
?ԧէ ѧۧ ѧӧ ܧѧܧߧ ӧ֧ݧڧ֧ߧڧ ѧڧܧ ӧ ٧ѧڧ ݧ٧ӧѧ֧ݧ֧, ާ֧ڧ ѧާ, ߧ ߧ ݧܧ ӧ֧է ӧ֧ ֧ѧڧ, ߧ ڧܧ ݧܧߧ ֧ק٧ߧާ ֧ԧݧߧާ ݧ֧էӧڧާ?.
ѧߧ֧ݧ ڧݧ ӧӧէ, ӧߧ֧է֧ߧڧ ڧ ѧ֧ԧڧ ߧ ҧݧէ֧ߧڧ ߧ, ѧߧӧݧ֧ߧڧ ߧӧԧ ѧߧէѧ ӧӧݧ֧֧ߧڧ ݧ٧ӧѧ֧ݧ֧ ڧߧէڧ iGaming. ѧߧק, ܧ ѧܧڧӧߧ էӧڧԧѧ ӧ֧ӧ֧ߧߧ ԧ֧ާҧݧڧߧ, ާԧ ܧ֧ڧ ӧ ٧ڧڧ ܧѧ ݧڧէ֧ ݧӧڧ ѧ֧ ܧߧܧ֧ߧڧ ڧݧ֧ߧߧԧ ֧ԧݧڧӧѧߧڧ.
֧ߧڧ էӧ֧ڧ ֧֧ ҧݧէ֧ߧڧ ߧ ҧ֧ߧڧ
ݧ֧ѧߧէ ֧ѧէ, է֧ݧڧ ާݧާ ӧ֧ ѧڧ ѧߧ֧ݧ ܧާѧߧէ SiGMA News: ? ӧקէ ӧ֧, ѧߧק ٧ѧߧڧާѧ ߧڧܧѧݧߧ ݧا֧ߧڧ էݧ ԧ, ҧ ӧ٧ԧݧѧӧڧ ڧݧڧ ٧էѧߧڧ ҧݧ֧ ҧ֧٧ѧߧ ֧է էݧ ѧ٧ѧߧ ڧԧ. ާ֧ ԧ ܧѧ ڧߧէڧ ѧ٧ӧڧӧѧ֧, ҧ֧ߧߧ ߧ ѧܧڧ ߧܧѧ, ܧѧ ѧ٧ڧݧڧ, ѧߧק էݧاߧ ߧ ݧܧ ѧէѧڧӧѧ ֧ԧݧߧ ڧ٧ާ֧ߧ֧ߧڧ, ߧ ѧߧѧӧݧڧӧѧ ߧӧ ѧߧէѧ ڧ֧ܧ ѧܧڧܧ.
֧ܧ ѧߧקܧԧ ާѧܧ֧ڧߧԧ ӧѧ֧ ݧ ߧѧѧݧߧԧ ٧ӧ֧ߧ էݧ ҧ֧ڧݧ֧ߧߧ ݧ٧ӧѧ֧ݧ֧, ܧ ҧѧѧ ߧݧѧۧ-ݧѧާѧ էݧ ѧ٧ѧߧ ڧԧ. էѧק ߧѧ ߧڧܧѧݧߧ ӧ٧ާاߧ ӧ֧ӧ֧ߧߧ ٧ڧڧӧߧ ӧݧڧ ߧ ӧ֧է֧ߧڧ ݧ٧ӧѧ֧ݧ֧. էߧѧܧ ݧ ֧ҧ֧ ާ֧ߧ ѧѧէڧԧާ: ܧ ڧܧݧڧ֧ݧߧ ߧ ڧӧݧ֧֧ߧڧ ѧڧܧ ާԧߧӧ֧ߧߧ ܧߧӧ֧ڧ ڧڧ֧ ҧ֧٧ѧߧ ݧ٧ӧѧ֧ݧ֧ էݧԧߧ ӧӧݧ֧קߧߧ.
ߧ֧ԧѧڧ ڧߧާ֧ߧ ӧ֧ӧ֧ߧߧԧ ԧ֧ާҧݧڧߧԧ, ѧܧڧ ܧѧ ߧѧէקاߧѧ ӧ֧ܧ ӧ٧ѧ, ݧڧާڧ ӧ֧ާ֧ߧ ԧѧߧڧ֧ߧڧ ߧ ѧէ, ߧ֧ҧէڧާ. ާ֧ ާԧ ܧѧ٧ѧ ֧ӧڧ֧ էݧ ܧѧܧߧ էէ, ߧ ܧߧ֧ߧ ڧԧ ڧӧݧ֧ܧѧ ҧݧ֧ ݧݧߧ ۧڧӧ ѧڧ. ѧܧ է ܧ֧ݧ֧ էӧ֧ڧ ߧ ֧ѧ ֧ԧݧ, ٧էѧӧѧ ֧ѧڧ ֧ߧ ߧѧէקاߧ.
ѧ ҧݧ է֧ܧߧ ߧ ѧߧ֧ݧ, ҧ ѧڧ ߧ ߧݧѧۧ-ԧ֧ާҧݧڧߧԧ ѧ٧ڧݧڧ էקܧڧӧѧ֧ ӧѧاߧ ѧܧڧӧߧ ѧ֧ԧڧ. ק ԧߧ٧ڧ֧ާԧ ٧ߧѧڧ֧ݧߧԧ ֧ܧ, ѧߧקѧ ߧ֧ҧէڧާ ا ֧ۧѧ ӧߧ֧է ӧ֧ӧ֧ߧߧ ѧܧڧܧ, ܧ ӧ֧ӧ ѧߧէѧѧ ҧ֧٧ѧߧ ҧݧէ֧ߧڧ ߧ. ٧ӧݧڧ ҧ֧֧ڧ էݧԧߧ ۧڧӧ ߧܧ ڧ٧ҧ֧اѧ ҧݧ֧, ѧѧܧ֧ߧ էݧ ҧݧ֧ ٧֧ݧ ߧܧ?.
? էߧڧ ӧѧاߧ ݧ֧ާ֧ߧ ӧݧ֧ ҧѧ٧ӧѧߧڧ ܧѧ էݧ ݧ٧ӧѧ֧ݧ֧, ѧ էݧ ѧߧڧܧ ڧߧէڧ?.
? էݧاߧ ڧ ߧڧާѧߧڧ ڧߧާ֧ߧ ҧ֧٧ѧߧԧ ԧ֧ާҧݧڧߧԧ ڧߧ֧ԧڧӧѧ ڧ ݧ٧ӧѧ֧ݧܧڧ . ӧܧݧѧ֧ ٧էѧߧڧ ڧߧڧڧӧߧ ߧߧ ڧߧ֧֧ۧ, ֧էѧӧݧ֧ߧڧ קܧڧ ҧߧ֧ߧڧ ѧܧ֧ߧ ߧ ܧߧܧ֧ߧ ֧ڧާ֧ӧѧ, ܧ ڧߧާ֧ߧ ҧ֧֧ڧӧѧ. ڧݧڧѧ էݧاߧ էѧӧѧ ڧާ֧, էܧѧ٧ӧѧ, ٧ѧڧ ݧ٧ӧѧ֧ݧ֧ ߧ ݧܧ ѧ ڧܧ, ߧ ӧԧէߧ ҧڧ٧ߧ֧?.
ܧѧ֧ڧߧ ҧߧڧܧѧ ܧܧݧ٧ڧӧߧ ڧߧ֧ӧ էݧ SiGMA News է֧ݧڧݧѧ ӧڧ ާߧ֧ߧڧ֧ ҧ֧٧ѧߧ ԧ֧ާҧݧڧߧԧ: ? ާ ӧ٧ԧݧ, ӧ֧ӧ֧ߧߧ ԧ֧ާҧݧڧߧ ܧݧ ٧էѧߧڧ ҧ֧٧ѧߧ էҧߧ էݧ ݧ٧ӧѧ֧ݧ֧ ڧߧէڧ. ڧѧ, ѧߧק ڧԧѧ ӧѧاߧ ݧ ѧ֧ܧ. ѧۧ ѧߧק ֧ӧ, ӧڧէڧ ڧԧ ֧֧ ֧֧է ߧݧѧۧ-ܧѧ٧ڧߧ.
֧ߧ ӧѧاߧ ֧էѧӧݧ ڧԧܧѧ ѧӧڧݧߧ ڧߧާѧڧ ڧݧ٧ӧѧ ѧܧڧ ڧߧާ֧ߧ, ܧѧ ӧ֧ܧ ӧ٧ѧ, ҧ ڧܧݧڧ է ߧ֧ӧ֧֧ߧߧݧ֧ߧڧ ݧѧާ.
ݧ ѧߧק ӧߧ֧է ӧ֧ӧڧ ڧߧާ֧ߧ էݧ ԧѧѧߧڧ ݧ֧ԧѧݧߧԧ ӧ٧ѧ, ܧѧ֧ӧ ѧڧܧ, ܧ ߧ ߧѧѧӧݧ ߧݧѧۧ-ܧѧ٧ڧߧ, ѧܧا اڧ٧ߧ֧ߧߧѧ ֧ߧߧ ڧԧܧ (LTV) ѧܧا ݧѧ. ֧ էڧ ֧էѧӧݧ ܧѧ֧ӧ֧ߧߧ ݧԧ, ӧݧ֧ ܧݧ֧ӧ ݧ֧ާ֧ߧ ѧߧקӧ, ߧӧѧߧߧԧ ߧ էӧ֧ڧ?.
էڧڧ֧ ߧ -10 ѧާ, ҧ ҧ ܧ ݧ֧էߧڧ ߧӧ֧ ڧߧէڧ iGaming ݧѧ ܧܧݧ٧ڧӧߧ ֧էݧا֧ߧڧ էݧ էڧڧܧ.
