"Nossas personalidades s?o a nossa for?a" - Erik Joelsson, Joelsson Media Group

Erik Joelsson, CEO of Joelsson Media Group, joins the latest series of affiliate interviews at Affiliate Grand Slam

Erik Joelsson talks about Joelsson Media Group, their two brands AboutSlots and CasinoDaddy, what sets them apart, and their community �C follow their story below

When and Why did you start considering affiliate business as a career?

After I graduated from high school, I immediately started working as a B2B salesperson. My two brothers, Mathias and Anton, joined a company in Malm? and worked in the IT field for a while. When they moved, we decided to open our own business together. We started working a lot with lead marketing and left early when it came to social media, Twitch, YouTube, and keyword optimization.

In 2016, we chose to open Joelsson Media Group because we were passionate about online gambling and were experts in 바카라s and slots. We wanted to run a business to spread our knowledge and make it easier for players to find bonuses and 바카라s.

What is Joelsson Media Group? How did Joelsson Media Group take off? What do you do at Joelsson Media Group?

Joelsson Media Group was born as a Swedish family business. My brothers and I have always shared a passion for the 바카라 industry, and after yearning for our own business, we embarked on this adventure, which often feels like a hobby, although it involves a lot of hard work.

We work with affiliate marketing and we own two brands: and CasinoDaddy.

AboutSlots is a website that features 바카라 reviews, slot reviews, and the best bonuses available online, while CasinoDaddy is the name of our YouTube and Twitch channels, which we stream on while playing slots and interacting with our audience.

Joelsson Media Group has taken off over the years as our community, our team, and the services we offer have expanded. While success also comes with difficulties, we have been able to add many new services and features to our platforms and will be expanding into new markets and countries soon.

Our job today is to manage our employees and work alongside them. In addition, we stream almost every day and deal with new affiliations. Our goal has always been to share our knowledge of the industry with the public �C while maintaining a down-to-earth attitude and having as much fun as possible. And that’s one of the main pillars of Joelsson Media Group, along with transparency and authenticity.

Tell us a little more about your business model, concept and culture…

Joelsson Media Group is an affiliate network company with a focus on the iGaming industry, which means we provide high-quality traffic and have great long-term relationships with game providers. Our business is a combination of our YouTube and Twitch channels, along with the informative website AboutSlots.com.

Our goal is to focus on the most efficient way to promote our quality partners to end users. As we grow, we have become an established source of valuable, quality leads for our business partners, thanks to the community we have created on Twitch and YouTube, which represent more traffic to AboutSlots.com.

We’ve found innovative ways to attract more leads and retain them �C thanks to their passion for iGaming. We have now partnered with hundreds of great 바카라s that can meet the expectations of our users.

As influencers in the iGaming industry, we feel responsible to our end users and take great pride in treating our customers and partners with the attention and quality they deserve.

What sets you apart from other affiliates and what makes your traffic proposition/traffic sites unique?

Our business model is what I believe sets us apart. We have a unique approach and provide our viewers with a lot of information. We show them the best bonuses, offer exclusive offers, review 바카라s and slots for them, keep them up to date with gambling industry news, teach them how to play, offer great freebies, and most importantly, stream on Twitch and YouTube, which allows us to cover online gambling from all points of view.

Our focus is on entertainment and fun, and we always try to maintain this attitude on our website and channels. Our users should feel free to have fun in complete safety on any of our partners’ platforms. They can easily contact us – via chat or the forum – and they know we’ll do our best to help them with the issue.

What incremental value do you provide?

Many of our contributors work to manage AboutSlots.com and make it better, but what sets us apart is that our business is paired with our increasingly popular Twitch and YouTube channels. Both channels attract a lot of viewers, who are then exposed to the site. This helps generate a lot of organic traffic.

What can you tell us about AboutSlots?

AboutSlots is a one-stop-shop for online gamblers. We provide exclusive 바카라 bonus offers, 바카라 reviews, and slot machine reviews, as well as freebies and all the essential information about the iGaming world.

We provide users with the latest offers so that they are always up to date with the industry. Working in close contact with gaming companies, we always ensure that users receive high-quality information. Additionally, AboutSlots offers an easy-to-navigate environment and UX design that will meet users’ expectations and needs �C offering them a high-quality experience.

At the moment, we have more than two hundred B2B customers in the AboutSlots.com. Our website, however, is not just a landing page for affiliate links. AboutSlots offers an endless variety of features and content �C including reviews, offers, news, promotions, competitions, videos, and more.

What can you tell us about CasinoDaddy?

CasinoDaddy is home to the world’s largest online 바카라 streaming community. If you’re familiar with 바카라 streaming on Twitch, you’re probably familiar with the CasinoDaddy channel, where you can watch your favorite games, exciting bonuses, and big wins almost 24 hours a day.

Our streamers provide viewers with entertainment that comes from playing some of the most well-known slots, as well as table games such as roulette, blackjack, or Caribbean Stud. Plus, our community is open to everyone, whether you’re new to the iGaming world or a seasoned player. Twitch streams take place every day and are completely free to watch. In fact, just by watching and participating in a few competitions, you can earn money without any risk involved.

Along with streams and giveaways, you’ll also find information about online 바카라s, bonuses, and promotions, which should help you decide where to play and how. More experienced streamers and viewers on the channel will also offer their insights and advice on any and all online gambling topics.

No matter your level of experience, CasinoDaddy is the place to be! Whether you just want to watch games in real-time, chat with others about 바카라 and non-바카라 topics, or want someone to help you decide where and what to play, you’ll find it all on our channel.

The Twitch channel has been around for over five years and has become the number 1 바카라 streaming channel on the internet. There are a large number of regular viewers who join the channel today and new ones join us every day.

The CasinoDaddy community is very strong and also represents a meeting place for many like-minded people. Many of those who regularly attend the streams have become friends, so the bond goes far beyond just watching the slots spinning on the screen.

How big are your Twitch and YouTube channels compared to your more traditional SEO sites?

Our Twitch and YouTube channels are some of the most famous iGaming communities available online, and it’s also thanks to the wonderful users we have that AboutSlots thrives. In fact, viewers often follow us to AboutSlots.com and enjoy the content provided on our website.

What helps make your performance successful? What are the main challenges?

Starting your own company is incredibly fun, but it also takes a lot of work. The main challenge for us was to create a structured business. Everything has been growing very fast for Joelsson Media Group in recent years, and we have had to keep up with the changes. With all the components within the company that must be in harmony, we need constant planning and structuring to achieve the results we want. This is also what delights us about this industry: no two days are the same, and you always have the chance to learn new things.

In the beginning, everyone goes through the process of finding their own niche and differentiating themselves from the competition. When we started, we weren’t experienced streamers, and the world of affiliates was completely new to us. We also didn’t have the same confidence in the camera, but along with our audience, our experience grew.

The more we transmitted, the more we learned that our personalities are our strength. People like to watch us and we like to interact with our users. We form beautiful friendships with our viewers and share a lot of trust and loyalty. They trust us to provide them with the best information possible, and we reward their loyalty whenever we can.

Which markets do you focus on? Do you see any potential in emerging markets?

Our main markets are the UK, Europe and Canada. We see a lot of potential in many regulated markets, however, what we are currently focusing on is the US, for which we have just obtained a license to promote.

What qualities and skills are essential in an affiliate team/business?

The main thing we aim to do is always be transparent and helpful to our users. We don’t see our readers and viewers as profit and numbers. If you use one of our links, you are one of us and we will do everything possible to make your iGaming experience the best. In addition, we consider this relationship with the end consumer a guarantee for our partners.

We also have dedicated live support and email correspondence with anyone associated with AboutSlots.com. We make sure that no one is mistreated or abused when it comes to the iGaming experience.

How does technology interfere with your daily life?

Technology plays an important role in everyone’s life, especially when it comes to iGaming. We mainly play online and thanks to technology we keep in touch with our community, to whom we deliver streams and other types of content. Without technology, AboutSlots and CasinoDaddy definitely wouldn’t exist

What does it take for an affiliate business to thrive?

I think the most important thing is to focus on quality leads, not quantity. The easiest way to thrive with an affiliate business is to always put users first. We always engage with our audience and find the best service providers to recommend.

Technically, my advice to anyone who is interested in this business would be to focus on conversion rates rather than commissions. Don’t chase high commission rates and focus on promoting brands that convert big.

How do you choose your operators and how do you manage relationships with multiple operators?

We choose carriers based on their reputation and performance. We carefully review 바카라s and game providers, taking into account various factors such as security, game performance, banking methods, UX-friendly sites, and more. All of the 바카라s and game providers recommended by AboutSlots or CasinoDaddy have been thoroughly vetted and are the best performers out there.

We also listened to our users and readers: who better than them to know how these providers are performing? We always follow up on all complaints and ensure that our users always feel safe and secure.

What is your approach in the early stages of a new partnership?

A partnership between an affiliate and a manager is a two-way street. It should be mutually beneficial, and both parties should gain from it, as long as there is clear communication and an effort to understand each other’s needs.

The quality of management is important to us, especially when we are working with a new brand. It is important that if one of our players has a problem with the 바카라, we can talk to their team and resolve the issue directly. This type of communication and usefulness is probably what we value most outside of a brand.

How do you see your future?

Our company has grown along with our plans and dreams for it, and now more than ever we intend to continue our expansion. Soon we will be offering even more services, and we have many more plans for AboutSlots and our Twitch and YouTube channels.

One of our dreams would be to collaborate on the development of a slot one day. It would be really interesting to see how our experience translates into a final product that our users can play. We’ll see what the future holds!

Have you been to SiGMA?

I was at the SiGMA event in 2017, at the Malta Fairs and Convention Center in Ta’ Qali, Malta. It was a really unique experience, to be in an environment full of so much passion for the iGaming world. I would love to participate again in the future, but it will mostly depend on the priorities of AboutSlots and CasinoDaddy in the coming years.

Tell us a little about yourself �C after all, business is done with people, not just companies! Your hobbies, favorite book, favorite quote, if you like games, etc.

Most of my play happens while streaming on YouTube and Twitch. Outside of that, my friends and I like to add to the excitement of sports betting games.

I’m also a parent of two amazing boys and love spending time with friends and family, exercising, and traveling. I also have a soft spot for super fast cars!

My favorite book has to be Moby Dick. It’s the first one I remember my father reading to me as a child. And the quote I live by is “sooner or later”.

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Join us for SiGMA Americas �C Toronto:

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