"O momento certo �� vital" - M. Schumann, NoLimit Casinos

Michael Schumann, Proud Author and Co-Founder of NoLimit Casinos, Joins the Latest Affiliate Interview Series on Affiliate Grand Slam

Michael Schumann, proud author and co-founder of NoLimit Casinos, says that his website is for experienced gamblers and not bonus hunters, he also talks about the ISTG 2021 that caused an information gap and how it led to the creation of his business �C follow his story below.

How did you get into the affiliate space? And have you always been focused on the gaming space?

Well, before I answer this question, let me briefly talk about my educational and research background because I believe it is relevant to the content of the question. I graduated from California International Business School in 2017 and my thesis was researching the regulations of the iGaming sector in the US and EU. I thoroughly studied the field, researched the US and EU iGaming industry quite comprehensively, compared their pros and cons, learned about each of these market specifications, etc.

After that, as I was already armed with theoretical knowledge of the iGaming industry, I decided to work as a researched editor with quite large and important online publications, such as �C Business Insider, Gambling Insider, IGB, Sportbild, etc. With up to 7 work experiences under my belt and the German Interstate Treaty on Gambling (ISTG 2021) on the way, I finally decided to shift my undivided focus to the motherland. The application for the new ISTG 2021 became the catalyst for me and later for my team, which eventually led us to the affiliate business. The fact is that the ISTG 2021 set changes the German market, and the changes are usually accompanied by many questions, which often lead to information gaps. This information gap was the opportunity we saw and decided to build a whole business around it.

Tell us a little more about your business model, concept and culture and what sets you apart from other affiliates?

As I briefly mentioned above, ISTG 2021 caused an information gap. We saw that there was not enough information about this new treaty, what it did, and what limitations it brought to the German players. This has become one of the main reasons for us to start our business. Our goal was to fill this information gap for operators, game providers and, of course, players. Therefore, we decided to research the ongoing situation and provide unique and high-quality content that would answer these questions. Yes, at first it was difficult, but what helped us a lot was that we were already working in the European market.

I’m happy to say that our strategy has worked successfully �C we’re in the top 5 search results when it comes to ISTG and generally KWs related to German regulations in Germany.

What makes your traffic proposition/traffic sites unique? What incremental value do you provide?

I would say the value of our traffic. Before justifying my complaint, let me tell you about the limits brought by the ISTG 2021. These are the maximum deposit of 1000 EUR per month between domains and the limit of 1 EUR per spin. Think of it this way, the main reason we have traffic in www.nolimit-바카라s.de is that our players want to play without limitations. Nolimit-바카라s.de exists for experienced players, not bonus hunters.

What importance do you place on responsible gambling?

We fully understand the importance of responsible gaming and do our best to promote responsible gambling by providing our customers with complete and reliable information. This greatly benefits them to make beneficial decisions for themselves. We cooperate only with 바카라s that have a legitimate and reliable gaming license.

We also protect our players and offer to help them with 바카라 sites (listed on our page) should they encounter any kind of problem. That’s why www.nolimit-바카라s.de has active live chat support.

In addition, we have a transparent review system through which we rate and evaluate the online 바카라s we offer to our customers. 바카라ers can see what criteria we use to choose only the best online 바카라s that perfectly meet the needs of our players.

Do you see any potential in emerging markets?

Here’s a cool tip for new affiliates who are reading this post. Let me give you a good example of how to make 1 million euros very fast – you just need to find millions of people with the same problem. Then, you just have to figure out how to solve it and charge 1 euro for each, simple as that. So, back to the question, “is there potential in emerging markets?” yes, there is. Any change brings need for information, millions of questions answered that create great opportunities for affiliates.

What qualities and skills are essential in an affiliate team/business?

Patience! It’s the most critical skill – said all affiliates of all time…

Well, probably any affiliate business is built with high-quality content, offers (partners), market (users), and marketing (SEO, Advertising), not specifically in that order, of course. From this, you could say that research skills, communication skills, creativity, and marketing skills are the key to success.

How does technology interfere with your daily life? What emerging technologies such as AI and big data will impact the affiliate industry in 2022 and beyond?

Let me start with the obvious here, affiliate business is easy to set up. Yes, if you try really hard, you can do it overnight. But… The key is to maintain it. This is where technology comes in handy. The competition will run you over if you don’t keep an eye on technology and adopt new things. So, yes, we at nolimit-바카라s.de have a lot of respect for technology.

Unfortunately, I can’t share many of our secrets. But what is already out there and evolving is �C Meta. We believe that this is the big news.

How can affiliates be more unique in their approach?

Invest more in content. I would say, work for your clients and do your best for them; You’ll find out how to make money from it later. So yes, offer quality traffic, creative design, try to identify new things, and always be there first.

What does it take for an affiliate business to thrive?

Honestly �C a lot of things, but timing is vital, in my opinion. If you can grasp the emerging market in its early stages, that’s pretty much it. Of course, we cannot underestimate the power of the right skills, management, and team of professionals, which ensure that your affiliate business thrives.

How do you choose your operators and how do you manage relationships with multiple operators?

We choose the operators that match our evaluation criteria. We understand what our visitors are looking for for those who match their demand. If operators meet our criteria, we start a relationship called partnership. These partnerships are sometimes good and sometimes bad.

We believe that in order for partnership to be good, both parties must be equal (both in objectives and rights), respectful (in partnership and data) with each other and helpful (be willing to contribute to each other’s growth) of course.

From these principles that we carry, we have never had a problem working with multiple operators.

What is your approach in the early stages of a new partnership?

It all starts with research. We collect these potential deals, and the business screening process is started. If a 바카라 successfully passes the business screening, it means that it meets our basic selection criteria. Later, we evaluate the business and analyze past data trends such as �C market demand and other characteristics. Finally, if we manage to become partners, operators go through a trial period that is usually up to 2 months. After the trial period, if both parties are satisfied, we become more family than partners, actually.

Have you been to SiGMA? SiGMA Europe, Africa, Asia or the Americas �C which of these four exhibitions would you likely book in your diary for 2022, COVID-19 permitting?

Unfortunately, due to the global COVID-19 pandemic and the travel limitations it brought, we were unable to attend previous events. However, we are planning to go to the next SiGMA 2022 event to see our current partners and form new partnerships. In addition, we have new projects in the works that we would like to introduce; therefore, SiGMA is usually the best place to do this.

Read more about the SiGMA Affiliate Grand Slam here.

SiGMA Asia 2022

After the exciting set of conferences that was Malta Week 2021, SiGMA Group plans to conquer the world with the golden steeples of Kyiv and the snowy city of Toronto being hubs to unite the best and brightest in the iGaming world. Our upcoming exhibition takes us to the UAE’s cutting-edge metropolis for three days of networking, panel discussions, and festivities. Stay up to date with the latest and greatest through SiGMA News.