“You Are Not Alone” campaign reaches 6,300 students in Bulgaria
A nationwide school outreach campaign in Bulgaria titled “You Are Not Alone” has reached more than 6,300 students during the 2024/25 academic year. The initiative, run by the National Revenue Agency (NRA) and the Customs Agency, aims to raise awareness among children and teenagers about the dangers of drug use and gambling addiction in the digital age.
Focus on prevention through education
The latest session under the campaign took place on 19 June in Svilengrad, where over 300 students participated in a live demonstration and educational event, according to gambling insider. Officials from both agencies led interactive discussions on the psychological and financial effects of addiction.
Speakers included Stefan Bakalov, Head of the Customs Agency’s Anti-Drug Trafficking Department, and Anna Mitova, Director of Communications at the NRA. Their presentations focused on the long-term consequences of early exposure to gambling and drugs.
Trained customs dogs were part of the live demonstration, engaging students while showing how authorities detect illegal substances. The format aimed to keep students involved while delivering a strong preventive message.
Early exposure to gambling a growing concern
According to Anna Mitova, feedback from schools indicates that many children have already come into contact with gambling, even though it is legally restricted for those under 18.
“The feedback from our visits to schools is that, unfortunately, a large part of the children have already had contact with gambling,” Mitova said. “Therefore, our main goal is prevention.”
To tackle illegal access, the has blocked more than 1,000 unlicensed gambling websites since January 2025. These actions form part of a broader strategy to limit exposure and protect vulnerable groups.
Gambling self-exclusion system strengthened
Bulgaria’s gambling self-exclusion register has also been reinforced. Over 45,000 individuals are now listed in the database, which helps prevent people from participating in gambling activities.
As part of recent changes, the minimum self-exclusion period has increased from 30 days to 12 months. This move is intended to provide longer-term support for those struggling with gambling-related issues.
Link between gambling and substance abuse
The campaign also draws attention to the connection between gambling and drug use. Officials highlighted rising concerns over synthetic drugs and misleading content on social media that promotes drug use.
By addressing both issues in the same campaign, organisers aim to give students a clearer picture of how addictive behaviours can start and develop. The goal is to build awareness and reduce future harm through consistent education and outreach.
