As one of Brazil’s most trusted identity authentication companies, UNICO has stepped into the country’s newly regulated betting industry. With 17 years of experience in sectors like financial services and retail, the company is leveraging its regulatory expertise to deliver safer, frictionless digital identity solutions.
“This is our first participation post-regulation, and it’s a very important moment for us,” said Fernanda Beato, Executive Director at UNICO. “We’re bringing all the expertise we’ve gained from our work in highly regulated markets.”
Proven tech for regulated betting
UNICO showcased its suite of advanced technologies, designed to help operators verify user identities quickly and accurately while complying with Brazil’s General Data Protection Law (LGPD). Among the highlights are sub-three-second authentication, document reuse features and behavioral fraud detection. “These are already standard in more mature markets.” Beato noted. “Now we’re seeing them increasingly applied in the betting sector.”
UNICO’s tools are tailored to balance strong security with a seamless user experience, critical factors as the industry seeks to build trust with users in a newly regulated environment. “There’s a real need to make identity verification a strong differentiator for both bettors and operators.” she added. “It’s about delivering smoother and safer journeys with minimal friction.”
Building trust with top operators
UNICO’s move into the betting space is already showing results. “Today, we’re already working with 7 of the 10 biggest operators in the market.” Beato highlights. “We’ve seen many operators switching over to us exactly because of this moment where it’s crucial to improve conversion and offer more seamless and secure experiences.”
With robust compliance features and a deep understanding of user authentication, UNICO is positioned to support the industry’s transformation. “We’re here to bring this sense of trust and credibility.” Beato says. “Our goal is to turn bettors into long-term users by helping operators verify real user ownership while protecting data and meeting regulatory demands.”
As Brazil’s betting sector evolves, UNICO stands ready to lead the charge with identity solutions that prioritise security, efficiency and trust. Discover what’s next for Brazil’s betting industry at SiGMA South America 2026, as regulation reshapes the betting landscape. Join industry pioneers, tech innovators and top operators in São Paulo to explore the future of compliance, user experience and market growth in Latin America’s most dynamic betting market. Don’t miss the conversations driving the next chapter of regulated gaming.
