Watch: SlotMatrix powers innovation inside EveryMatrix’s Malta hub
SlotMatrix, the content division of EveryMatrix, is driving a bold vision for iGaming innovation from its offices in Malta. In an interview featuring Stefan Vincic (Head of Marketing), Mark Hothersall (Head of Business Development), Josmar Diaz (Sales Manager), and Stephen Orchard (Head of Commercial Operations), viewers are offered an exclusive behind-the-scenes look at the creative engine fuelling one of the industry’s fastest-growing content aggregators.
SlotMatrix promises to develop an in-house, customisable content strategy tailored to the evolving needs of global operators. It utilises an excellent blend of proprietary game production, exclusive aggregation, and upgrade tools, such as Boosters, which gives it a strong position in the marketplace.
Bespoke content with global reach
SlotMatrix functions as a specialised business unit within the EveryMatrix ecosystem, placing its strategic focus on three pillars: proprietary slot game development, third-party content aggregation, and value-added features. According to Vincic, these initiatives are closely interrelated and aimed at creating different offerings for operators to differentiate themselves in increasingly regulated and competitive environments.
A key differentiator for SlotMatrix lies in its exclusive studios. Spearhead Studios, Armadillo Studios, and the recently acquired Fantasma Games all fall under the umbrella of SlotMatrix. These studios will empower EveryMatrix to develop unique titles tailored to each region, taking into account player preferences, local gaming culture, and compliance frameworks.
According to Hothersall, this tailored approach is becoming an industry expectation: “The market is going in the direction where bespoke content, created at the request of operators, is essential. It’s no longer about mass-producing titles but creating products with purpose.”
Fantasma Games strengthens creative output
Fantasma, SlotMatrix’s studio network’s newest partner, has already gained fast internal notoriety for its outstanding slot content. Orchard, a self-declared “slots fan”, labels the studio product as “ground-breaking” and among the most exciting he has come across in the market.
“If I were allowed to play Fantasma’s content with real money, I absolutely would,” he said, underlining the confidence SlotMatrix has in its creative pipeline.
SlotMatrix has advanced in creativity, both in terms of aesthetics and gameplay, by localising its studio work. Diaz cited the reason for the emphasis on research as a way to break into new frontiers, such as emerging markets like Latin America and Africa.
“Each country has its flavour,” she noted. “It’s not just about what players like, it’s also about aligning with local regulations and delivering something meaningful within those parameters.”
A future-ready strategy grounded in flexibility
Combining content development with flexible commercial models and intelligent aggregation, SlotMatrix provides operators a plug-and-play solution to diversify their portfolios without breaching their brand identity or creating a compliance nightmare.
As regulatory frameworks emerge in various jurisdictions, SlotMatrix is well-positioned to capitalise on these opportunities. It is developing long-term, plan-oriented resources dedicated to the legislative and cultural peculiarities of each market, rather than short-term initiatives.
From its headquarters in Malta, SlotMatrix is not just growing its operational footprint. It is working toward shaping the next chapter of global iGaming. With proprietary studios, forward-thinking leadership, and a finger on the regulatory pulse, EveryMatrix’s content division is charting a course defined by control, creativity, and commercial edge.
