Watch: Betbys Stefanos Karakidis on powering growth in emerging markets
Stefanos Karakidis, Head of Business Development at Betby, shares his insights into how the company is tailoring its strategies to meet the unique needs of emerging markets, particularly in Latin America. In a rapidly evolving iGaming landscape, the key to success centres on adaptability and understanding local dynamics.
Focus on iGaming localisation
For Karakidis, iGaming localisation is more than just translating content into Portuguese or Spanish. Its not enough to have a global solution thats simply translated. he emphasises. True localisation means adapting the product to reflect cultural preferences, regional sports, and even niche interests. Football dominates in Brazil, but Betby goes further by offering state leagues, Copa do Brasil content, and even exclusive products like Vakadaza, a betting format popular in northern Brazil. This regional focus culminated in the launch of electronic Vakadaza through Betby.Games, showcasing the companys commitment to hyper-local content.
Tech at the heart
At the heart of Betbys approach is a flexible technological infrastructure. We tailor the solution to fit the requirements of our partners. Karakidis explains. This includes offering exclusive, AI-powered content and tools designed specifically for the operator’s local market.
Artificial intelligence plays a critical role across multiple layers of Betbys operations. On the frontend, AI drives personalisation by analysing users betting habits and serving tailored content and betting tips. On the backend, AI supports trading, risk management, and detects suspicious activity through automated alerts and bots. According to Karakidis, this not only increases operational efficiency but also helps operators identify and retain high value players by understanding their lifetime value.
Utilising data
Data analytics further powers Betbys strategic insights. By analysing data from operators Betby helps clients fine tune their acquisition and retention efforts. We present this data to our partners to help them make informed decisions. Karakidis notes, reinforcing the importance of analytics in future development.
Looking ahead, Betbys focus on AI is growing stronger. The launch of AI Labs, a dedicated division within the company, underscores their commitment to staying ahead of the curve. This unit is tasked with exploring new AI driven solutions that enhance the user experience and broaden the companys product suite. One recent success is Betby.Games, an AI-based virtual esports offering that recently won a SiGMA award for 라이브 바카라 Esports Product, an achievement that reflects the platforms innovation and growing influence in this space.
Betbys strategy for growth in emerging markets is deeply rooted in localisation, customisation and cutting-edge technology. With AI and data at the core of its operations, the company is not only adapting to new regions but also setting new standards in iGaming innovation.
Stay tuned for our next BiS SiGMA Americas summit taking place from the 6th to the 9th of April 2026 in Brazil, for the latest insights into what’s shaping the market for iGaming in Latin America.
