UAE’s first federally licensed lottery launches with EQL Games and prizes up to $340,000
The United Arab Emirates has officially launched its first federally licensed lottery, operated by The Game LLC and regulated by the General Commercial Gaming Regulatory Authority (GCGRA). Known as The UAE Lottery, it is the first and only such platform in both the UAE and the wider Gulf region.
As part of this milestone, EQL Games has entered into a multi-year partnership with The Game LLC to serve as the exclusive third-party content provider for the platform, delivering a variety of digital games via its iLottery Marketplace.
“This is one of the most exciting lottery markets in the world, and we are honored to be a part of it, especially at this level,” said Brad Cummings, Founder & CEO of EQL Games.
“These incredible games by Random State represent the first of many content options our iLottery Marketplace will deliver for this market over time. We look forward to playing an integral role in growing its revenues and player base and making The UAE Lottery a great success story.”
Cummings added, “It’s a big day for EQL Games with the announcement of our multi-year deal with The Game LLC and The UAE Lottery. We are really excited about serving this account as their primary go-to for third-party content and look forward to playing an important role in making this new lottery a huge success. We are especially pumped to be able to not just be a content provider but also work alongside the lottery to set roadmaps, choose studios, and consult on marketing efforts. Our iLottery Marketplace is now live in lotteries across three continents with many more on the horizon. And yet, as has been the case for EQL Games over the past six months, the best is yet to come…”
Platform launches with two interactive eInstant games
To , The UAE Lottery introduced two new digital games—Marble Run and Lucky Lagoon—developed by Random State, an EQL Games studio partner.
Marble Run is a fast-paced game where players select one of five racing marbles and choose from six ticket price options: AED 5, 10, 20, 30, 40, or 50 (approx. USD $1.36 to $13.60). The marbles navigate a dynamic track with obstacles and multipliers that can increase or reduce the final prize. 바카라ers win by finishing in the top three positions, with potential rewards of up to AED 1,000,000 (approx. USD $272,000).
Lucky Lagoon offers an immersive underwater experience where players uncover pairs of fish hidden in eggs. By matching all pairs across three areas, players can reach the sunken pirate ship and unlock the top prize of AED 1,250,000 (approx. USD $340,000). The game includes 23 prize tiers, with ticket prices mirroring those of Marble Run.
Both games are available on The UAE Lottery platform, which is now live at .
Industry reactions and strategic outlook
Speaking exclusively to SiGMA News, Adam Fonsica, Co-founder and COO at Random State, expressed pride in contributing to the rollout, “Our partnership with EQL Games and The UAE Lottery went live with a full market release of Marble Run and Lucky Lagoon, backed by a coordinated launch campaign. Being selected for the first eInstant rollout in the UAE is a privilege and lays the groundwork for the additional titles we will add throughout 2025.”
Bishop Woosley, Director of Lottery Operations at The Game LLC, emphasised the decision-making process and said, “When looking for a provider that could deliver the diversity of lottery content that we were looking for and the ability to deliver on a short timeline, EQL Games was an easy choice. We’re excited to introduce Marble Run and Lucky Lagoon to The UAE Lottery platform. These innovative games bring fresh experiences with dynamic gameplay and great prize opportunities, and we’re confident they’ll resonate with our growing player base. We look forward to a great partnership with EQL Games.”
He also acknowledged the team’s collective effort behind the launch, “This is a very big day for us at The Game LLC. Thank you to Brad Cummings, the EQL Games team, and obviously my incredible team at The UAE Lottery, for all of your hard work over the last several months. We are excited about the opportunity to bring new and exciting eInstant content to the UAE Lottery to complement our fantastic in-house games.”
This major launch marks a fresh start for regulated gaming in the Gulf region, with the UAE Lottery set to lead the way.
