In the rapidly evolving iGaming industry, selecting the right country for your headquarters is crucial. It’s not just about meeting legal requirements; it’s about establishing a strong foundation that supports growth, enables global scaling, and ensures compliance with increasingly stringent regulations.
When choosing a country for your iGaming headquarters, consider the following factors:
Jason Heller, Senior Vice President, B2B at 5WPR, speaking exclusively with SiGMA News, stressed that there is no one-size-fits-all answer when it comes to establishing an iGaming headquarters. The ideal location depends on your specific goals.
Heller stated, Theres no one-size-fits-all answer when it comes to where to establish an iGaming headquarters; it really depends on your goals. If you’re looking at player volume, countries like China lead the way, but high user numbers dont always mean higher revenue. For that, the U.S. is currently the top market.
Several countries are leading the way in offering incentives, regulatory clarity, and infrastructure for iGaming headquarters:
Jason Heller further highlighted that Malta boasts one of the highest concentrations of iGaming professionals, while the UK has a long-established presence in the industry.
Heller further added, Malta has one of the highest concentrations of iGaming professionals, and the UK has a long-established industry presence. And, of course, regulatory and tax environments matter. Jurisdictions like Malta, the Isle of Man, and Curacao offer favourable conditions that continue to attract companies. It all comes down to what you’re optimising for: players, profits, talent, or policy.
When setting up an iGaming business, securing the right licence is crucial. Different licences may be required depending on whether you’re offering services to players (B2C) or other businesses (B2B). Licences from Malta or the UK are highly reputable, while those from Curacao are cheaper but may limit market access. Processing times for licences vary, so plan ahead to avoid delays.
Choosing the right tax setup is essential for cost efficiency. Look for countries with favourable tax treaties, refund systems, or low base rates, but also consider local compliance costs. Be aware of hidden costs such as audit requirements, mandatory local offices, and staff quotas.