The vital role of associations in shaping Brazils iGaming market
The iGaming industry in Brazil has been evolving rapidly, with significant strides being made towards a more regulated and sustainable market. At the forefront of these developments are associations that have played a pivotal role in shaping the legal framework, supporting operators, and engaging authorities in the creation of a transparent and credible ecosystem. This topic was explored in depth during the panel titled The Vital Role of Associations in Shaping Brazils iGaming Market, which took place on the Jardins stage at the BiS SiGMA Americas 2025 Summit on April 9th.
Key industry experts
The session brought together key industry experts who provided invaluable insights into the influence of associations on Brazils iGaming landscape. Among the distinguished panellists were Ana Brbara Costa Teixeira, Director of Government Relations at ABRAJOGO; Lucas Bernini, Founder of Bernini Legal; Natalia Nogues, Founder & Director of AMIG (Associa??o Brasileira de Jogos Eletr?nicos); and Bernardo Cavalcanti Freire, Lawyer at ANJL (Associa??o Nacional de Jogos e Loterias). Each speaker brought their unique perspective, reflecting their deep knowledge of the Brazilian legal and regulatory framework and the broader iGaming industry.
Shaping Brazils regulatory landscape
A central theme discussed during the session was the role of associations in navigating and shaping Brazil’s regulatory environment. Associations are instrumental in ensuring that iGaming operators adhere to the legal requirements that govern the sector. As Brazil moves toward a more regulated market, the need for structured collaboration between operators, regulators, and associations has become ever more pressing. Ana Brbara Costa Teixeira highlighted how associations act as intermediaries between industry players and regulatory authorities, ensuring that the needs and concerns of operators are communicated effectively. This collaboration fosters an environment of trust and transparency, helping to shape laws that are not only practical but also beneficial for long-term market sustainability.
Education as a key tool for industry growth
The panel also delved into the role of education in the development of the iGaming sector. According to Lucas Bernini, educating stakeholders, whether regulators, operators, or players, on the importance of compliance, ethical gaming, and responsible practices is essential for the industrys credibility. Associations, through their initiatives and educational campaigns, ensure that there is a clear understanding of the regulations and help industry players stay up-to-date with the latest legal requirements and best practices. The impact of education extends beyond regulatory compliance. Bernardo Cavalcanti Freire pointed out that by promoting responsible gaming practices, associations help to protect vulnerable individuals while also enhancing the industrys overall reputation. This, in turn, encourages public acceptance and confidence in the market.
The role of international collaboration
Another point of discussion centred around international collaboration. Brazils iGaming market is not operating in a vacuum; global best practices and international legal frameworks often serve as benchmarks. Associations like AMIG and ANJL have been crucial in facilitating dialogue between Brazilian stakeholders and their international counterparts. Natalia Nogues emphasised that such collaborations are vital for keeping Brazils iGaming market aligned with global standards. In particular, the exchange of knowledge and expertise between countries can help Brazil establish itself as a leading player in the Latin American iGaming industry. This kind of cross-border collaboration is also crucial for fostering innovation within Brazils market, ensuring that it remains competitive on the global stage.
Enhancing industry credibility and stability
As the Brazilian iGaming market matures, the role of associations in bolstering industry credibility becomes more critical. Panellists agreed that the credibility of the market is directly tied to the work of associations in ensuring compliance, promoting transparency, and encouraging ethical business practices. By acting as trusted intermediaries, associations can help create a more stable environment for operators, regulators, and consumers alike. Ana Brbara Costa Teixeira noted that the more trust the public has in the sector, the more likely they are to engage with it. Associations help to bridge gaps between stakeholders, ensuring that the market operates with integrity and fairness.
A positive outlook for Brazils iGaming future
The conversation concluded with a sense of optimism about Brazils iGaming future. While challenges remain, particularly in the areas of regulation and enforcement, the collaboration of industry associations provides a solid foundation for growth. With a continued focus on education, transparency, and international cooperation, Brazil’s iGaming market is well-positioned for sustainable development.
In conclusion, the role of associations in shaping Brazils iGaming market cannot be overstated. They are not only vital to the regulatory framework but also to the growth, credibility, and long-term success of the sector. As Brazil moves towards a more regulated market, the collaborative efforts of these associations will be key to ensuring the industrys continued evolution.
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