SiGMA Magazine: How SPRIBE is redefining multiplayer iGaming
David Natroshvili, Co-Founder and CEO of SPRIBE, is the subject of a feature article in of SiGMA Magazine, released during the SiGMA Asia Summit 2025 in Manila. The article highlights the company’s rapid rise from startup to global iGaming leader, driven by innovation, social gaming and redefining the multiplayer crash game experience.
Leading the multiplayer gaming revolution
When SPRIBE launched in 2018 with just four employees and one ambitious goal, few could have predicted its trajectory. Today the company’s flagship crash game Aviator is a global phenomenon and SPRIBE has cemented itself as a pioneer of multiplayer, socially-driven gaming experiences.
CEO David Natroshvili attributes this success to a clear, player-first philosophy. “We don’t chase flashy gimmicks,” he explains. “We design intuitive, social games that resonate with the next generation of digital players.” That formula has resonated across 5,000+ partners worldwide, including collaborations with UFC, WWE and AC Milan.
Simplicity and social connection
At the heart of SPRIBE’s success is its commitment to simplicity, mobile-first gameplay and fostering connection. Aviator, the company’s signature title, exemplifies this approach offering easy to understand mechanics, real-time multiplayer interaction and a sense of unpredictability that keeps players engaged.
With the 2024 rollout of the Broadway Platform, the company introduced a next-generation content aggregation and distribution system, designed to meet demands for speed, scalability and seamless integration. “Broadway empowers our partners to deliver top-tier content with advanced analytics and engagement tools,” Natroshvili explains.
Scaling up across Asia and beyond
With multiplayer crash games and arcade-style games gaining momentum globally, SPRIBE is prioritising growth across Asia, a region where mobile-first, fast-paced and community-driven experiences are in high demand.
Natroshvili outlines a tailored strategy for the region, including localised content, culturally relevant campaigns and partnerships with regional entertainment and sports brands. “We’re committed to building games that feel authentic to local players,” he says.
The future of iGaming
Looking ahead, SPRIBE is investing in AI-driven personalisation, responsible gaming features and omnichannel experiences that bridge the gap between digital and land-based gaming. The vision is to lead the multiplayer revolution while redefining what modern iGaming looks like.
To experience the next evolution of multiplayer gaming, join global leaders at the SiGMA Euro-Med Summit in Valletta, Malta, 01-03 September 2025. Connect with the innovators shaping the future of social, scalable and responsible gaming worldwide.
