SiGMA Group launches free global VIP pass programme

Rami Gabriel
Written by Rami Gabriel

SiGMA Group announces the expansion of its complimentary VIP passes for C-level operators across all seven international gaming summits in 2026. The initiative extends premium access from the previous three-event offering to encompass the complete roadshow of conferences in Cape Town, Colombo, Malta, Manila, Mexico, Rome, and S?o Paulo. C-level operators attending any of these events will receive comprehensive hospitality services at no cost, addressing industry-wide challenges around executive participation in multiple international conferences.

This represents a notable departure from traditional conference pricing models, addressing a long-standing industry challenge around C-level operators participation costs. Here’s where it gets interesting: we’re rolling out a proper concierge service. Not just someone to point you towards the coffee station, but actual logistics support that sorts out the boring stuff so executives can focus on the conversations that matter. It’s building on what worked well with their previous networking retreats, which have quietly become the kind of events people actually want to attend.

A glimpse of the Expo floor at BiS SiGMA South America 2025, which took place in S?o Paulo earlier this year.

Whats included for the C-level operators?

The VIP experience includes those networking dinners where real business happens. You know, the ones where people drop the elevator pitches and have proper conversations over decent food. Registration gets fast-tracked through dedicated desks because nobody enjoys standing in queues, and there’s personalised support to help make the most of each destination.

The comprehensive concierge will sort local recommendations, handle practical bits throughout your visit, and generally make sure things run smoothly. It acknowledges something obvious that many organisers ignore: C-level executives juggle complicated schedules and need events that work without hassle.

Why do seven cities matter?

Spreading across four continents means there are genuine regional conversations happening. Malta and Rome bring European regulatory insights to the table. Latin America, Asia-Pacific, and Africa each offer their own emerging opportunities that you can’t really understand from reading reports online.

For anyone not familiar with SiGMA Group summits, think of it as where the iGaming industry goes to have its most important conversations. These aren’t just trade conferences – they’re where operators, suppliers, regulators, and tech companies figure out where the sector is heading next.

One of the networking dinners during AIBC Eurasia 2025, which took place in Dubai earlier this year.

Getting involved

The thinking behind removing cost barriers and changing from 3 to 7 global summits is that meaningful connections shouldn’t depend on budget allocation. Early registration is recommended if you want proper coordination with the concierge team and guaranteed spots at those networking dinners.

C-level operators can sign up through SiGMA’s portal. Full details and registration are available here.