Sands China launches new NBA deals ahead of Macau’s first preseason
Macau’s Sands China is using basketball’s global appeal to attract visitors, launching a luxury campaign linked to the NBA’s first official appearance in the city. This precedes the 2025 NBA China Games, where the Brooklyn Nets and Phoenix Suns will play two preseason games on 10 & 12 October 2025 at the Venetian Arena in Cotai.
As the first Chinese special administrative territory outside of mainland China to hold official NBA events, Macau is encountering a historic moment. The action is in line with continued initiatives by the government and 바카라 operators of Macau to expand the city’s entertainment options beyond gambling to include more lifestyle and sports-related activities.
Exclusive NBA experience packages
In anticipation of the event, Sands China has rolled out the “2025 NBA China Games Experience Package,” which includes at The Londoner Macao. Prices range from HK$19,999 (€2,370) to HK$239,999 (€28,460), with top-tier packages granting fans access to backstage areas and the rare opportunity to dine with NBA Legends.
An NBA Fan Day is also planned for 11 October 2025, offering further fan engagement between the games. The campaign represents a growing trend among 바카라 resorts to integrate global sports events into their broader branding and hospitality strategies.
For the unaware, Sands China signed a multi-year partnership with the NBA in 2024, securing two preseason games per year in Macau for the next five years. This long-term arrangement not only enhances the city’s appeal as an entertainment hub but also emphasises the NBA’s commitment to expanding its footprint in Greater China.
As part of the promotional build-up, Phoenix Suns players Oso Ighodaro and Ryan Dunn visited The Venetian Macao on 25 June 2025, meeting fans at NBA Atelier—a newly opened sports apparel store inside the resort. Sands China has also confirmed that a full NBA Flagship Store will open soon at The Londoner Macau.
Betting on the NBA to revive footfall
The resort group is leveraging the NBA brand to enhance its non-gaming appeal, particularly among younger, experience-driven travellers. Moreover, the NBA could help Sands China recover from its ongoing losses.
Sands China Ltd reported a Q4 2024 net revenue of US$1.76 billion (€1.64 billion), down 5 per cent year-on-year due to ongoing upgrades at The Londoner Macao and Venetian Arena. Net income fell 17.7 per cent to US$237 million (€221 million), while Adjusted EBITDA for Macau operations decreased 12.7 per cent to US$571 million (€532 million).
The Londoner’s revenue dropped 12.1 per cent to US$518 million (€483 million), and The Venetian declined 8.8 per cent to US$682 million (€636 million). In contrast, The Parisian, The Plaza/Four Seasons, and Sands Macao recorded revenue growth of 2.7 percent, 16.1 percent, and 6.2 percent, respectively.
With the city still recovering from the pandemic-era tourism slump, the arrival of the NBA and its accompanying fanfare offers a timely boost. And for Sands China, it’s not just about the games—it’s about creating a new kind of spectacle in Asia’s 바카라 capital.
