Ruby바카라’s expansion into Brazil is more than a business move; it’s a careful study of understanding what makes a market tick. In of SiGMA Magazine, released during SiGMA BiS South America 2025 in São Paulo, Director of Partnerships Olga Sirokha shares how the company is approaching Brazil’s fast-growing iGaming sector with a blend of local insight, tailored content, and a strong network of partnerships.
Localisation: more than translation
Brazil, as Sirokha points out, has become one of Latin America’s most promising iGaming markets. “We see Brazil as one of the fastest-growing and most dynamic gaming markets in the region,” she says. For Ruby바카라, this means more than simply translating games. The company’s partnerships team works to ensure that every release aligns with local tastes and reflects Brazil’s gaming culture.
Immortal Ways Betano stands out as an example of a football-themed slot, explicitly designed for Brazilian players and inspired by the Copa America. “Football holds a special place in the hearts of Brazilian players, making it a natural fit for our game design,” Sirokha explains. The game combines local relevance with the proven Immortal Ways mechanics, aiming to appeal to both Brazilian and global audiences.
Navigating Brazil’s regulatory environment brought its own set of challenges. Sirokha describes the pressure of meeting strict deadlines but credits Ruby바카라’s compliance team for adapting quickly. “Our ability to swiftly align with regulations has not only allowed us to operate smoothly but has also strengthened our credibility with partners and players alike,” she notes.
Partnerships and presence on the ground
A dedicated local team is a pillar of Ruby바카라’s approach. Their focus is building relationships with key operators, optimising game launches, and responding to market needs quickly. This hands-on presence, Sirokha believes, is what keeps Ruby바카라 agile and connected within Brazil’s competitive landscape.
Ruby바카라 is set to expand its partnership network, develop more titles tailored to Brazilian preferences, and strengthen its brand through marketing and influencer collaborations. Sirokha’s leadership philosophy is rooted in teamwork: “Alone we can do so little; together we can do so much.”
Ruby바카라’s roadmap for Brazil is ambitious, but it’s built on a foundation of listening, adapting, and working closely with the people who know the market best. For more trending topics and news on industry leaders, follow SiGMA Group’s global events, particularly the upcoming summit, SiGMA Euro-Med in Malta, 1–3 September.
