Rise & Hustle introduces a tap-to-earn gaming platform in Nigeria
On 25 July 2025, Rise & Hustle recently entered Nigeria’s market with its tap-to-earn gaming platform. The platform offers free-to-play access to users, blending gaming with the opportunity to earn real-life rewards, marking a significant advancement in the gaming scene in the region.
How the platform works
바카라ers interact with the Rise & Hustle games by tapping and navigating through various challenges. Through gameplay, the users accumulate points known as “Bucks,” which are redeemable for mobile airtime, merchandise, and Rise Tokens. The tokens are developed on the Binance Smart Chain incorporating blockchain technology into the reward system. This arrangement provides transparency and security in reward transactions.
The platform is built to be open and enjoyable, with no need for players to make monetary contributions to play or claim rewards. The idea is to encourage a wide range of users by eliminating barriers to entry while prioritising both enjoyment and earning possibilities.
Features and content
mechanics include status levels, squads, and live tournaments creating a competitive atmosphere where players can test their abilities and rise to the top of the leaderboards. Content is created internally, with a focus on developing engaging, competitive gameplay that encourages community engagement and ongoing participation.
The site’s focus on leaderboard-driven advancement encourages players to contend and rise through the ranks making gaming sessions a quest for prestige and real-life rewards.
Expansion strategies and market unification
The business has set its sights beyond Nigeria, with launches in Kenya and Ghana planned for before the end of 2025. The regional expansion is a testament to Rise & Hustle’s determination to make a mark across the African continent, achieved by focusing on local market knowledge and partnerships.
To better serve its mobile-first user base, Rise & Hustle has incorporated artificial intelligence and established strategic partnerships in local markets. They aim to customise content and user experiences based on regional tastes to improve engagement and retention. A complete real-money gaming product is also being developed and will introduce even more ways for users to earn and play.
Leadership and vision
Josh Jones, Co-Founder and CEO of Rise & Hustle, expressed excitement about the platform’s prospects. “Rise & Hustle is rewriting the rules for how value is generated from an entire generation’s time and talent invested in mobile gaming,” he said. “We’re on a mission to turn everyday entertainment into real-world rewards. This is more than a game — we’re creating a cultural phenomenon where players grind together to reach the top through ambition and hustle.” His sentiments echo the platform’s vision: elevating casual gaming into something substantive that rewards effort and skill creating an environment fuelled by ambition and shared success.
Industry influence
player engagement. The platform’s strategy has been identified in the 2025 Product Launch of the Year Shortlist, where titles such as Onlyplay’s Piggy Tap™ have shown considerable regional market effect and player engagement. As it further spreads throughout Africa, Rise & Hustle is setting itself up as a trailblazer for the convergence of gaming, blockchain technology, and real-life rewards, aiming to revolutionise the way mobile entertainment is viewed and experienced in Nigeria and beyond.
