Relax Gaming expands in Italy through Sportbet.it slot content deal
Relax Gaming strengthens foothold in Italy via new integration with Sportbet.it, bringing flagship slot titles and partner content to Italian players.
Relax Gaming has signed a content distribution agreement with Italian online operator Sportbet.it, expanding its reach in one of Europe’s most established regulated iGaming markets. Under the new partnership, players on Sportbet.it’s platform will gain access to Relax Gaming’s in-house titles as well as games from its partner studios.
Popular titles now live on Sportbet.it
The agreement includes the integration of Relax Gaming’s flagship proprietary titles, such as Money Train 4 and Temple Tumble 2, onto Sportbet.it’s existing gaming platform. These additions join a portfolio that already features content from more than 35 providers.
Also included are a wide range of slot games developed by Relax’s partner studios through its Silver Bullet and Powered By Relax programmes. These studios contribute exclusive and high-performing content to Relax’s aggregation model, giving Sportbet.it’s players access to a diverse catalogue of games.
Part of a wider European expansion
The deal follows a series of expansion moves by Relax Gaming across key European markets in 2025. The company recently opened a new office in Belgrade to support operations across Central and Eastern Europe, aimed at enhancing regional partnerships and managing growth efficiently.
Earlier this week, on 4 June, Relax Gaming also announced a licensing agreement with Stakelogic for its proprietary ClusterBreaker mechanic. This feature introduces dynamic symbol splitting and is designed to improve gameplay, particularly on mobile devices. It supports more compact reel layouts, optimising slot performance without compromising on engagement.
Strategic growth in Italy
Graziano Pozzi, Senior Account Manager at Relax Gaming, while talking about the partnership said, “Partnering with Sportbet.it represents a valuable step in strengthening our presence in the Italian market. Their platform is highly established and well-curated, and we see clear alignment in how both companies approach growth and customer engagement.”
Italy continues to be a priority for Relax Gaming’s localisation strategy, with the company pursuing integrations that support licensed operators across the region. The Italian online gambling market, known for its strict regulatory standards and growing user base, offers a strategic opportunity for Relax to scale its aggregated content model.
