Reevo, the B2B games aggregator, has announced a strategic partnership with next-gen gaming firm Megafair to bring their innovative content to a wider global audience.
The alliance is designed to enhance Megafair’s content distribution while offering Reevo’s operator partners access to a new and engaging product category aimed at next-generation iGamers.
Expanding global reach
The partnership allows Reevo to integrate Megafair’s portfolio of gaming titles into its aggregation platform, which is used by operators across international markets. As part of the agreement, Megafair will also benefit from Reevo’s advanced promotional tools, which are aimed at boosting player engagement, satisfaction and retention.
Megafair Co-Founder and CEO Yan Shif confirmed the importance of the collaboration, stating that the partnership marks a significant step forward for the company.
He said, “Partnering with . Their unparalleled aggregation capabilities and commitment to operator success perfectly align with our vision.”
“This alliance will not only enhance the delivery of our top-tier games, but also enable us to leverage REEVO’s advanced promotional tools to boost player engagement, satisfaction, and retention.”
Focus on differentiated content
The partnership is also focused on delivering content that caters to the evolving preferences of iGaming audiences. According to Reevo, Megafair’s content brings a fresh dimension to its platform, offering titles that stand out in a highly competitive market.
Daniel Cuc, Head of Account Management at Reevo, said the integration of Megafair’s games will support Reevo’s goal of offering high-quality, varied content to its partners.
“Partnering with Megafair adds a bold and refreshing edge to the Reevo content universe,” he said.
“Their fusion of innovation, entertainment, and quality is exactly what today’s iGaming landscape demands. We’re excited to integrate their titles into our platform and look forward to introducing this dynamic new offering to our operator network. This is just the beginning, our partners should stay tuned for what’s next.”
Cuc added that the company is looking forward to introducing Megafair’s titles to its growing operator network and hinted at more collaborative efforts in the near future.
Strategic benefits for both companies
The deal brings mutual value to both parties. Megafair gains access to Reevo’s global distribution channels and marketing tools, while Reevo strengthens its content library with original and next-gen gaming products. This supports operators in offering a more diverse and engaging experience to their players.
The move follows Reevo’s broader strategy of forming alliances with emerging game providers to maintain a competitive edge in the B2B aggregation space.
