Q1 2025 sees tremendous success and growth, says SiGMA
As we step forth into our second decade, the SiGMA Group, a global events and media company for the iGaming industry, is pleased to announce outstanding satisfaction results from its Q1 2025 events. According to recent survey data, SiGMA achieved market-leading satisfaction and positive ROI rates across its flagship shows in Dubai, Africa, and Brazil – a testament to the SiGMA Group’s growing influence as an international platform, commitment to excellence. It continued to drive efforts to elevate the industry standard worldwide.
AIBC Eurasia – Dubai
AIBC Eurasia 2025 was met with high satisfaction, with 88% of attendees reporting a positive experience and 82% indicating they’re likely to return. Networking opportunities were the most praised aspect, cited for connecting professionals and creating valuable partnerships – in fact, this led the charts as their top objective. While the event’s execution and brand reputation received commendation, venue constraints were noted as an area for improvement – and with 82% of respondents confirming that they will return, the venue is set to double its footprint for its sixth event in 2026.
Attendees valued the quality of booths and panels, though some suggested enhancing engagement and representation. Attendees also appreciated the global reach and regional diversity, while others praised our strong customer service and responsiveness. SiGMA’s strength lies in uniting global industry leaders, with 79% confirming a positive ROI on their time investment and many already looking forward to future events.
SiGMA Africa – Cape Town
SiGMA Africa’s Q1 2025 survey results reveal a resounding success, reflecting strong attendee satisfaction and loyalty. Indeed, over 91% of respondents indicated that they were highly satisfied with the event. A sturdy 85% of respondents highlighted that they felt they had received considerable ROI from time value invested. Networking topped the list, followed closely by event organization and the quality of exhibitors (93%). While attendees appreciated the global reach and professionalism, some noted space limitations and a desire for more localized content.
Overall, the feedback highlights SiGMA’s role as a trusted connector in the iGaming industry, valued for its ability to unite key stakeholders, drive industry dialogue, and support emerging markets like Africa. In fact, almost 24% noted that expanding partnerships, suppliers, or customer base was their primary objective, followed by a desire to stay updated on industry trends, regulations, and market shifts.
The stand out result here is that attendees will certainly be back for SiGMA Africa’s 2026 summit which returns once again to Cape Town – 91% affirmed that they would be likely to attend another event. SiGMA Africa 2026, AIBC Eurasia 2026 (Dubai), and SiGMA Central Europe 2025 (Rome) emerged as the most anticipated upcoming events.
SiGMA Africa 2025 delivered a high-impact experience with a strong Event Net Promoter Score of 58, reflecting the trust and loyalty of its growing community.
BiS SiGMA South America – Brazil
BiS SiGMA Americas garnered overwhelmingly positive feedback, as reflected in a strong Net Promoter Score (NPS) of 67 and a 94% satisfaction rate. With over 17,500 global delegates in attendance, the event stood out for its immersive networking environment and significant business potential, allowing attendees to forge meaningful partnerships and engage with key players in the LatAm iGaming space.
The event’s structure, scale, and professional execution also received acclaim – a reflection of an expanded floor plan that saw the expo invest in a footprint spanning 1,506,947 sq. ft. Notably, 82.6% expressed satisfaction with the Transamerica Conference Centre as the venue of choice, while 92% were satisfied or highly satisfied with the exhibits.
Content quality: including speaker line up, diversity of topics, and dual language presentation, earned praise – particularly regarding Brazil’s newly regulated landscape. While regulation, licensing and compliance took centre stage, emerging sectors such as artificial intelligence and blockchain, were recognised as significant. Notably, 92% of attendees are likely to return to the Sao Paulo event in 2026 – with projected attendance set to exceed 18,000.
Overall, the feedback reinforces SiGMA’s reputation not just as an event host, but as a strategic connector and well-respected brand that drives meaningful engagement and business growth within the iGaming ecosystem.
A Growing Calendar of Events
In 2025, SiGMA Group will launch its world tour, expanding its itinerary to include major cities such as Rome and Colombo, along with a new North American location, Mexico City, in 2026. Alongside our eight main summits, we’re excited to introduce over 30 side events, including retreats tailored for land-based and affiliate communities, iGatherings attracting a niche C-level audience, and tournaments focused on high-stakes poker for enthusiasts and professionals. These initiatives are designed to foster networking and collaboration across the industry.
Collectively, our summits under the SiGMA Group banners are projected to attract over 1,200 exhibitors and 100,000 industry delegates annually, highlighting our commitment to delivering larger-scale, impactful events that unite professionals from around the globe.
Meeting the Right People
SiGMA events are crafted to facilitate meaningful connections and create an environment that nurtures successful business transactions. Attendees can expect to meet key industry figures, from established leaders to innovative start-ups, ensuring that every interaction is significant. With a focus on maximizing return on investment, our events strike a perfect balance between work and leisure, providing optimal conditions for networking and collaboration to thrive. Participants leave with not just new contacts but also actionable insights and opportunities that can greatly enhance their business prospects.
SIGMA Foundation – Value beyond business
At SiGMA Group, our core values shape how we operate and engage with our global community. We foster an inclusive environment where everyone can express themselves and reach their full potential, empowering our teams to create lasting, meaningful change.
Our commitment to openness emphasizes transparency and trust, while responsibility drives our actions towards sustainability and accountability, ensuring responsible gaming remains central to our mission.
Meaningful activities, including treks and climbs, auctions and fundraisers, allow our clients to participate in delivering crucial education, healthcare, and community-building projects to the most vulnerable communities. Following charitable auctions held during this year’s awards ceremonies in Dubai, Cape Town, and Sao Paulo, almost €80,000 was raised.
Strong ROIs and fantastic CSATs – why do they matter?
Used to measure customer loyalty and satisfaction, a good CSAT score is a metric that all ambitious businesses put on their bucket list. Linked to improved brand loyalty and increased retention rates, customer experience data assesses the likelihood of customers recommending a company’s products or services to others.
In our case, our attendees were clear: SiGMA is one event they keep coming back to and they’re keen for the industry to join them.
Our results put us first-in-place, with a score well above the average for the iGaming sector. And while score averages vary across industries, how a company ranks when compared to fellow competitors can offer an interesting snapshot of where they stand in the competitive landscape.
The findings are based on responses obtained through surveys that took the opinion of over 450 attendees from the 2025 events. The summits took place in Dubai, South Africa, and Sao Paulo over February, March and April respectively.
