바카라UZU launches major TV and digital ad campaign in Mexico
Operator will use its “Thumbs up” concept to drive brand awareness and showcase its USPs to players in the fast-growing market
바카라UZU, the Spanish language version of the award-wining 바카라OJO online 바카라 powered by SkillOnNet, has launched a major TV and digital advertising campaign in Mexico having debuted in the market late last year.
The campaign will be based on the same “Thumbs up” concept that 바카라OJO has used in other markets such as the UK and Spain. It features a hero character who is thrilled to have found a fair, transparent online 바카라 for the first time and he conveys this with a giant thumbs up.
While walking through a vibrant city, he finds other people that have also discovered the fun and fair 바카라UZU experience, and they also give a big thumbs up.
The disruptive positioning and brand proposition is summed up in the tag line, “The transparent 바카라”. 바카라UZU is the only 바카라 in Mexico that never imposes wagering requirements meaning that all winnings, including those from free spins and bonuses, are for the player to keep.
The other major 바카라UZU USP is that players receive money back on all bets whether they win or lose, and this money is credited to the player’s account in real-time. They then have to option to wager that money or to withdraw it as cash.
The campaign will run across television including standard ads as well as integrations in content in some of the most popular TV shows in the country and is expected to reach a 20% share of voice.
In addition to TV, the ads will run extensively across the wider digital ecosystem. This includes Google Search, social media, programmatic, native ads and media influencers to ensure the furthest possible reach among 바카라UZU’s target audience.
Helena Rico, 바카라UZU’s Head of Marketing for Spain and LatAm, said: “We´re very excited to finally take this step forward in Mexico and to showcase our presence in the market across TV and other digital media channels.
“We believe the campaign will allow us to compete equally with other 바카라 operators that have been in the market for much longer than us.
“Our disruptive positioning based on always giving out rewards as real cash together with a powerful campaign will put 바카라UZU top of mind, driving Mexican players to try our incredible brand and 바카라 for the very first time.”
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