Peru: The online gaming hub of Latin America – An interview with Altenar
The online gaming market in Latin America is growing rapidly, with Peru emerging as a key player due to its new gaming regulations. The supreme decree introduced in October 2023 outlined compliance requirements for online gaming operations in the Andean country, setting a new industry standard.
In this evolving landscape, Altenar, a provider of sports betting and online gaming software, has been officially recognised as a certified technological platform in Peru after meeting all regulatory standards. This certification strengthens Altenar’s position in the regulated market and supports its growth strategy across Latin America.
Opportunities and challenges in the Peruvian market
Peru offers a strategic opportunity for gaming companies, driven by the market’s continued growth and a regulatory framework that, while still new, is expected to attract more international operators. However, it also brings notable challenges for operators, who must adjust to a changing regulatory landscape and adapt to new tax structures, including the 1% consumption tax on betting.
In an exclusive interview with SiGMA News, Diego Salas, Altenar’s Sales Manager, explained that the certification in Peru fits perfectly with the company’s expansion strategy in the region:
“Altenar’s approval in Peru is an achievement in our broader LatAm expansion strategy. It’s a key market, and this licence allows us further growth in the region. It validates our commitment to meeting the regulatory standards and demonstrates the adaptability of our sportsbook to local requirements. Peru is a strategic piece for us, opening doors to other emerging markets in Latam.”
When discussing the challenges operators face, Salas emphasised the importance of tailored solutions:
“Operators in Peru’s newly regulated market face challenges, including navigating the new tax structure, establishing a strong player base in a competitive environment, and ensuring compliance with evolving regulations. Altenar addresses these challenges by offering a flexible system. Our advanced risk management tools help operators optimise their margins, while our localised solutions cater specifically to the Peruvian market. We also provide ongoing support and expertise to help our partners navigate the regulatory landscape.“
One of the most significant changes in the Peruvian market has been the introduction of a 1% consumption tax on betting. This has pushed companies to adjust their business models to stay competitive. has collaborated closely with local operators to adapt to the new tax requirements without compromising profitability.
Diego Salas explained how the company plans to mitigate the impact of this tax:
“We’ll work closely with local operators to adapt our business model and ensure they remain competitive while maintaining profitability under the new tax regime.” Salas is confident that the platform’s flexibility and advanced reporting capabilities will be essential in helping partners effectively manage new tax obligations. In a rapidly growing and competitive market, differentiation through technology and local support is crucial. Altenar combines technological innovation with country-specific adaptation to expand its presence in Latin America.
Peru: key to regional expansion
The recent online gaming regulation in Peru also presents an opportunity for the country to become a regional benchmark, much like Colombia. , responsible for overseeing gaming regulations in Peru, has repeatedly emphasised the importance of these regulations in strengthening the economy and protecting players.
Latin America’s gaming industry is evolving, with companies like Altenar playing a pivotal role in this transformation. By entering the Peruvian market, the company reaffirms its commitment to regulatory compliance and the sustainable growth of the sector across the region. The online gaming industry in Latin America is poised to become one of the most dynamic economic drivers in the coming years.
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