Operator bet365 expands European reach with Serbian market entry
British gambling company bet365 has officially entered the Serbian market, launching its local sports betting and online 바카라 platform. This marks another step in the company’s expansion across Eastern Europe, offering Serbian players access to a wide range of betting options.
A spokesperson for bet365 stated, “We are delighted to launch a dedicated bet365 website in Serbia, a country renowned for its sporting heroes and passionate fans. As well as our unrivalled sports betting experience, our customers in Serbia can now enjoy a comprehensive range of offerings including slot games, live games, esports, and virtual betting.”
bet365’s growing presence in Eastern Europe
Serbia is the latest addition to bet365’s expansion strategy in the region. In October 2024, the operator made its debut in Peru, and prior to that, it secured a partnership with EGT Digital in Bulgaria. The company continues to strengthen its footprint in regulated markets, introducing its platform to new audiences.
Serbia’s gambling industry has been regulated in its entirety since 2011, and over the past few years, it has seen large-scale international operators. In 2024, Hacksaw Gaming, Ruby바카라, and Imagine Live brands also entered the nation, marking its increasing popularity in Europe’s iGaming industry.
Comprehensive betting options for Serbian players
The new bet365 site in Serbia provides a broad spectrum of gambling options. Sports betting is a mainstay, with coverage of top leagues, tournaments, and domestic sporting competitions. Aside from mainstream sports, players can use esports, virtual sports, and a wide array of online 바카라 games, including slots and live dealers.
This launch provides Serbian players with access to bet365’s full range of features, including live streaming, in-play betting, and promotional offers. The platform is tailored to local preferences, ensuring a seamless experience for users in the country.
Strong financial performance and industry innovations
bet365 recently reported its financial results for FY 2024, revealing a turnover of £3.72bn ($4.81bn). The company continues to perform strongly in the global betting market, supporting its ongoing expansion.
In addition to its Serbian launch, bet365 has introduced new promotions, including the ‘Non-Runner No Bet’ initiative for the 2025 Cheltenham Festival Championship races. This reflects the operator’s commitment to enhancing its offerings and engaging players with exclusive features.
