From gaps to gains: OddsMavericks CEO on fast betting feeds
As iGaming ventures into 2025, the industry is navigating a landscape defined by record growth in player activity, tightening regulation, and rising demands on user retention. Recent financial results, such as BetMGM’s 28% year‑on‑year rise in iGaming revenue in the first half of the year underscore the scale and momentum operators now face. Against this backdrop, affiliates and operators alike are doubling down on AI-driven personalisation, regulatory compliance, and data-led engagement strategies as fundamental performance levers.
Affiliate marketers are now deploying programmatic and contextual media buying to scale reach efficiently, while mobile-first and interactive content formats, such as gamified quizzes or native video are increasingly influencing user acquisition and retention strategies. In parallel, operators are embedding gamification, loyalty loops, and big‑data segmentation into their platforms to boost lifetime value and reduce churn.
In this environment, a growing number of B2B providers are specialising in high-frequency, modular content layers that integrate with sportsbook backends to enhance engagement during traditionally low-traffic periods. Based in Limassol city of Cyprus, OddsMavericks delivers such a layer providing fast-paced, regulation‑ready betting content designed to fill gaps in traditional sportsbook offerings.
In this exclusive interview with SiGMA World, Dmitriy Sivov, Founder & CEO of , shares insights on how the company approaches product development, market selection, and operator needs. He also weighs in on how affiliate partnerships, user experience, and compliance considerations are shaping the next wave of B2B offerings in the iGaming sector.
Betting on the gaps
SiGMA World: What inspired you to start OddsMavericks, and what specific gap in the iGaming value chain were you aiming to address?
Founder & CEO of OddsMavericks Dmitriy Sivov: The original spark for OddsMavericks came from a very specific regulatory constraint: our home market prohibited 바카라 products entirely. Yet the demand for fast, frequent and immersive gameplay remained; players still wanted engaging experiences that went beyond traditional sports betting. We saw an unmet need between sportsbook and 바카라 and set out to build a compliant substitute that could capture that behavioural demand without violating regulatory boundaries.
In filling that gap, we created a product that blended the structure of a sportsbook with the engagement dynamics of a 바카라 — think faster cycles, 24/7 availability and high-frequency micro markets. It was designed for a segment left behind by regulation, but then something interesting happened.
Despite this niche origin, traditional sportsbook operators started seeing value too. The product began boosting volumes and user activity across their core audience. We realised that we’d accidentally built a performance layer that could enhance the entire sportsbook experience. That positive side effect became part of our core value proposition.
SiGMA World: Which markets are currently your top focus—Europe, Asia, LatAm, or Africa, and what drives your strategy in those regions?
Sivov: Our roots are in the CIS region; our founding team comes from that ecosystem, and naturally, our first clients and partners were from nearby regulated markets. This gave us a strong foundation in understanding complex compliance environments and operating in infrastructure-constrained conditions. Nevertheless, our ambition has always been global. We designed OddsMavericks from day one to be modular and adaptable. While we’re currently focused on expanding in adjacent regions, including Eastern Europe, Central Asia and the Middle East, we are also laying the groundwork to scale into high-growth markets like LatAm, Southeast Asia and Africa. The long-term strategy is clear: bring high-frequency, low-latency, regulation-ready betting infrastructure to operators worldwide, especially in time zones and market segments that are under-monetised by traditional providers.
SiGMA World: You’ve emphasised monetising off-peak hours. Which markets benefit most from this approach, and how do you customise your content or odds offering to fit their behaviour?
Sivov: The truth is every market benefits from our approach. Sports consumption patterns around the world are surprisingly similar. Football is king almost everywhere. Then come younger “brothers” like hockey in the Nordics, cricket in India, or basketball in Southern Europe. Add a mix of individual sports – tennis, combat sports, racing, and you cover 90% of what users actually bet on.
But here’s the thing: major events only take up 5–10% of the time. The real question is what happens in between? What do you offer players before a match as a warm-up, or after the final whistle as a “dessert”?
That’s where our product comes in. We specialise in filling the gaps – off-hours, pre-event, post-event – with sharp, fast-paced, and relevant content. Whether you’re in Brazil, India, or Eastern Europe, that behavioural void exists. So rather than building for one market, we build for that moment that exists in every market.
Built to scale, designed to integrate
SiGMA World: You’ve built an affiliate strategy into the core of your model. How does OddsMavericks empower affiliates and operators to maximise ROI, especially in regulated markets?
Sivov: If by “affiliate” you mean partnering with platforms via white-label or embedded solutions, then yes, absolutely. We’re actively building our sales funnel through a combination of direct operator relationships and strategic integrations with existing sportsbook platforms. This B2B2C model allows us to scale efficiently while helping platforms expand their value proposition to their operator clients.
This approach is especially powerful for sportsbook platforms that focus on traditional sports and are looking to strengthen their 24/7 coverage without multiplying vendor complexity. OddsMavericks becomes their go-to partner for high-frequency, low-latency, fully compliant event coverage, filling the gaps before, between, and after major events.
By enabling a single integration to unlock consistent, profitable content across time zones and betting formats, we help both platforms and operators improve engagement, monetise quieter periods, and maximise Return on investment (ROI) within regulated environments.
SiGMA World: Your platform is known for increasing the number of bets per unit of time. What backend innovations or UX optimisations enable that level of performance?
Sivov: First, it’s important to clarify that OddsMavericks operates as a feed provider. We don’t control the frontend directly. Our impact comes from the backend: the quality, speed, and stability of the data we deliver. We’ve built a modern infrastructure designed around zero latency, zero downtime, and high-precision pricing. Our system runs on stable, fault-tolerant data pipelines, combined with deep analytics that continuously optimise market timing and offer frequency.
The key innovation lies in how we structure and deliver markets. We’re heavily focused on expanding microbetting across all supported sports, creating high-frequency opportunities that fit into natural breaks in play. This dramatically increases engagement potential for end-users without overwhelming the operator’s platform.
Ultimately, our goal is to build the fastest and most reliable betting experience, not just for our clients, but for their clients. Speed of delivery, precision of markets, and uptime reliability are what drive more bets per minute — especially in a real-time betting world where every second counts.
SiGMA World: OddsMavericks also promotes user engagement through high-quality video broadcasts. How is this integrated into the platform, and what kind of uplift in user retention have you seen as a result?
Sivov: Interestingly, several operators have tried offering fast-paced event feeds without accompanying video. The reason is simple: high-quality live streams can be expensive, and it’s often difficult to justify the cost, especially for long-tail or microbetting content. But what we’ve observed is that without video, user engagement and client penetration tend to stay low. 바카라ers are far less likely to interact with high-frequency markets if they can’t see what’s unfolding.
That’s why we made video a native part of the OddsMavericks experience. We integrate live broadcasts directly with our odds, syncing them at the market level to ensure a seamless, real-time betting experience. This isn’t just an add-on; it’s built into our core product.
As a result, operators using our video-supported feed have seen session lengths increase by 30 to 50 per cent, with significantly better user retention. And because video is already included in our highly competitive commercial packages, clients don’t need to choose between engagement and cost-efficiency — they get both.
Focused feeds, tangible value
SiGMA World: Client retention is a major focus in today’s hyper-competitive landscape. What specific metrics do you track to help your clients retain players more effectively?
Sivov: As a feed provider, we don’t directly access end-user retention metrics — those are understandably protected under NDAs and client-side analytics. However, our value is measured through the quality and profitability of the betting experience we help enable.
In day-to-day operations, we closely monitor several core performance indicators across our clients’ platforms:
- Client penetration to our events: how many end users across different operator funnels are actively reaching our events
- Volume and GGR per event: to ensure we’re not just present, but generating meaningful activity
- Marginality — both theoretical and real: with a particular focus on tracking the delta between modelled versus actual outcomes, to improve pricing accuracy and client profitability
- Latency and uptime: which directly impact user experience, especially in live and microbetting environments.
These metrics allow us not only to optimise the feed continuously, but also to collaborate proactively with clients to grow their business in measurable ways, particularly during long-tail hours or low-engagement periods.
SiGMA World: In terms of product fit, are you mainly targeting sportsbook operators, 바카라 platforms, or omnichannel setups, and which vertical is showing the fastest growth?
Sivov: As a growing startup, focus is everything. At this stage, our primary target is traditional sportsbook operators. That’s where our product fits most naturally—complementing and enhancing existing sports content, particularly during off-peak hours or underserved event windows.
That said, our long-term strategy includes evolving the product into an iFrame-based solution. This will enable seamless integration into broader iGaming environments, including 바카라 platforms and hybrid omnichannel setups. It’s a natural progression. Our content already functions as a high-frequency engagement layer, so embedding it within platforms where users are already active makes complete sense.
For now, the sportsbook vertical is our fastest-growing and most impactful area. But we’re building with the future in mind — modular, embeddable, and ready for expansion across the full spectrum of iGaming ecosystems.
SiGMA World: Many operators still run on legacy systems. How flexible is your solution in integrating with existing platforms and workflows?
Sivov: We’ve designed OddsMavericks with integration flexibility at its core. Our data structures and API standards follow the same conventions used by major providers such as Sportradar and BetGenius. For most sportsbook platforms and IT teams, our feed feels instantly familiar—no proprietary barriers or steep learning curves.
Whether it’s pre-match, live, or microbetting content, our solution can be integrated with minimal disruption to existing operations. The process is straightforward, our documentation is thorough, and our technical team is hands-on throughout implementation.
In essence, we’ve built a modern, high-performance feed that doesn’t require operators to reinvent their systems. That makes it fast, scalable, and easy to adopt—even for teams still working with legacy infrastructure.
Eyes on the future: emerging markets and intelligent odds
SiGMA World: Are you seeing increasing interest from emerging markets like India or Brazil? If so, how do you localise your offering to meet regional demand and regulatory challenges?
Sivov: There’s definitely a lot of buzz around emerging markets. Brazil’s regulatory transformation has created strong momentum, and we’re also watching the rapid growth in African markets. We’ve had conversations with operators and platforms exploring those regions, but to be transparent, they’re not our current core focus.
We approach localisation seriously. It requires a deep understanding of user behaviour, compliance requirements, and cultural nuance. At this stage, we’re staying humble about our expertise in these areas.
That said, our product was originally shaped by operating under regulatory restrictions, so we’re naturally well-positioned to adapt in environments where traditional 바카라 content is limited or tightly controlled. Whether in Brazil, Africa, or elsewhere, that core DNA—compliant, high-frequency, sportsbook-native content—can be highly relevant.
We’re laying the technical and operational groundwork to scale into these regions at the right time, ideally through partnerships with trusted local players who understand the market dynamics first-hand.
SiGMA World: With so many iGaming products flooding the market, what do you believe truly sets OddsMavericks apart in terms of long-term operator value?
Sivov: While many of the dominant players in the industry aim to control the entire value chain—from marketing funnels to sportsbook operations, we made a deliberate decision to take a different path. We chose to focus on solving one problem, and solving it better than anyone else: delivering the best possible 24/7 feed for high-frequency sports content.
Large providers typically offer broad coverage, but frankly, that often comes at the expense of quality, especially during long-tail hours, in niche sports, or fast-paced markets. We focus all our energy on creating a razor-sharp, low-latency, high-margin feed that helps operators monetise the moments others overlook.
That level of focus is what truly sets us apart. Operators don’t need more generic content—they need fewer, better tools that drive real engagement and profit. That’s exactly what we aim to deliver.
SiGMA World: Finally, what’s your vision for OddsMavericks over the next three to five years, and how do you see the global iGaming landscape evolving during that period?
Sivov: We believe the industry is approaching a turning point. Today, odds feeds are dangerously close to becoming a commodity. Many providers offer similar coverage, similar markets, and increasingly indistinguishable products. But the next era will look very different.
The future lies in intelligent, personalised, and sharply modelled pricing—driven by deep analytics, contextual behavioural data, and real-time adaptability. In that world, operators won’t just need content; they’ll need precision. And that’s the direction we’re heading.
Our next chapter involves taking our core expertise—high-frequency, 24/7 content—and turning it into a strategic engine that helps operators stay competitive as the market shifts. That means building sharper models, predictive tools, and adaptive frameworks that transform every event into a tailored and profitable opportunity.
We are not just building a better feed. We are helping our clients evolve, stay resilient, and lead in the next phase of global iGaming.
