Oddin powers esports betting for ESPN BET and theScore Bet
Oddin.gg has just announced two new partnerships, this time with ESPN BET in the U.S. and theScore Bet in Canada. Both brands fall under PENN Entertainment’s umbrella, and the deals give Oddin a stronger grip on the fast-growing esports betting scene in North America.
Big names, wider reach
ESPN BET is PENN’s U.S. sportsbook offering, built around ESPN’s massive media presence. It launched in late 2023 and is already making moves to capture market share in a competitive U.S. landscape. Meanwhile, theScore Bet has been operating in Ontario since the market opened up in 2022 and remains one of the most recognisable sportsbook brands in Canada.
Teaming up with both gives Oddin front-row access to a broader, highly engaged user base. The company already holds licences in key regions across the U.S. and Canada, including New Jersey, Arizona, Colorado, West Virginia, Ohio, and Ontario, enabling the company to work with operators in fully regulated environments.
Not just about the odds
isn’t your standard odds supplier. Its platform includes everything needed for a complete esports betting product: odds feeds, live data, risk management, and a growing toolkit of engagement features.
In the last year alone, it’s signed deals with Coolbet, StarLadder, Fissure, and Exort. The Exort partnership is particularly significant, giving Oddin exclusive access to Counter-Strike 2 data, one of the most in-demand titles in esports betting. Thanks to these deals, the company can now work with licensed data and support a wider spread of tournaments and competitions across both Tier 1 events and up-and-coming regional leagues.
“These partnerships with ESPN BET and theScore Bet are particularly notable given these brands’ reach,” said CEO Vlastimil Venclík. “Our technology-driven approach combines automated infrastructure, machine learning, and advanced data science, allowing partners to maximise profitability and provide engaging, real-time betting experiences.”
Built by people who know the game
A big part of what sets Oddin apart is its team. Many of its traders and analysts come from the competitive gaming world, so they’re not just crunching numbers; they understand the nuances of each title and the behaviour of esports audiences. That expertise feeds directly into smarter odds and sharper risk modelling, especially in games where the meta can shift overnight.
It’s an approach that’s resonated with operators. Oddin’s client list now includes big names like Stake, Betano, Betway, and Betsson, all of whom have leaned into esports as part of their broader growth strategies.
Where it’s heading
This latest move with PENN Entertainment isn’t just about visibility, it’s also a sign of where esports betting is headed. Demand is growing, especially among younger audiences who are more likely to follow esports than traditional sports. But offering a quality betting product in this space requires both tech and specialist knowledge, two things Oddin has built its brand on.
As more regulators open up to esports and more operators look for ways to serve that demand responsibly, Oddin is in a strong position to lead the charge, quietly building the infrastructure behind some of the biggest names in the game.
