Mr.Gamble honoured for excellence in Quality Traffic at 2025 AffPapa Awards
In a standout moment for affiliate market excellence, Mr.Gamble has clinched the “Quality Traffic of the Year” award at this year’s AffPapa iGaming Awards. The ceremony, held in the breath taking surroundings of Hacienda Nadalesa in Malaga, brought together key players and visionaries from across the iGaming world.
This year, Mr.Gamble stood out as a finalist in two significant categories, Casino Affiliate of the Year and Quality Traffic of the Year. Winning the latter represents a hard-earned recognition of the platform’s sharp focus on generating high-intent, high-conversion traffic that delivers real results for its operator partners.
The accolade comes at a time of meaningful evolution for the company. With increasing competition in the affiliate space, the ability to deliver not just volume but quality has become a crucial differentiator. Mr.Gamble’s win underlines its success in navigating that challenge with a blend of cutting-edge analytics, user-first design and transparent partnerships. “This award means a lot to us,” said Paul Puolakka, Chief Marketing Officer at Mr.Gamble, “It’s been a year of both challenges and growth. Being recognised for the quality of our traffic proves that our strategy is working and that the hard work of our talented team is paying off. We’ve always prioritised value, transparency and results and this award is a testament to that.”
As the iGaming affiliate landscape grows increasingly sophisticated, the industry is witnessing a significant transformation. Affiliates are no longer just traffic providers, they are strategic partners who prioritise effective, ethical and data-driven marketing approaches. Mr.Gamble exemplifies this shift by consistently setting new benchmarks in affiliate performance. Their platform combines a seamless user experience with intelligent targeting and robust analytics, offering operators not just short-term gains but sustainable, long-term value.
This evolution reflects a broader trend in the iGaming sector, where transparency, player protection and quality traffic have become non-negotiable standards. The AffPapa iGaming Awards serve as a key platform that highlights excellence across both affiliate and operator spheres, celebrating those who lead the charge in innovation and integrity. In a fiercely competitive market, Mr.Gamble’s win underscores its reputation as a trailblazer and trusted partner, driving the affiliate industry forward with best practices that benefit operators and players alike.
Today’s affiliate market is increasingly powered by data insights and a deep understanding of player behavior, setting a new standard for quality and transparency. Mr.Gamble’s recognition at the 2025 AffPapa iGaming Awards highlights this shift toward quality, data-driven marketing that benefits all stakeholders.
Supporting this transformation, the launch of the SiGMA Affiliate Market in March aimed to further redefine affiliate partnerships. This innovative platform offers a streamlined, unified space where vetted affiliates and premium operators can connect with ease, removing traditional barriers and fostering transparent, efficient collaborations. With features like single-login access, standardised compliance and real-time performance insights, the SiGMA Affiliate Market is poised to accelerate growth and set new industry benchmarks. For a deeper dive into how the affiliate landscape is evolving and what it means for the future of iGaming, click here to explore SiGMA’s Affiliate Market. For affiliates and operators alike, platforms like Mr.Gamble and initiatives like SiGMA Affiliate Market are shaping the future of iGaming partnerships, driving sustainable value and trust in the marketplace.
Don’t miss your chance to connect with industry leaders like Mr.Gamble and gain first hand insights into the latest affiliate marketing trends at SiGMA Asia 2025, taking place in Manila from June 1- 4. This event offers unparalleled opportunities to build meaningful partnerships and stay ahead in one of the fastest-growing and most dynamic markets in the iGaming world.
