The land-based and online gaming sector is adding a new player in the competitive US market. Merkur Gaming US, a subsidiary of the German group Merkur, has obtained a licence to manufacture and distribute gaming products in Nevada, one of the world’s epicentres of 바카라s and gambling. This authorisation, granted by the , represents a strategic step in the international expansion of the group, which is seeking to consolidate its presence in key markets after facing regulatory restrictions in Germany.
The licence allows Merkur Group to return to a territory it knows well. The company had previously operated in Nevada after obtaining a licence in 1998, but withdrew in the early 2000s. Now, with a renewed strategy and the Merkur Gaming brand as its spearhead, the group is once again positioning itself as a major player in the land-based and online gaming sector, focusing on innovation and regulatory compliance, as stated in a press release.
Gaming Arts’ acquisition strengthens offering
Merkur Group’s return to Nevada is not limited to licensing. The Gaming Commission has also approved the acquisition of Gaming Arts LLC, a licensed operator in the state and Merkur’s strategic partner. This deal, anticipated to finalise in the first quarter of 2025, enables the German group to combine a business with extensive knowledge of the Nevada industry, strengthening its commitment to the North American market.
The collaboration between the two companies has already generated synergies, facilitating preparation and compliance with the regulatory requirements demanded by the Nevada authorities. According to Lars Felderhoff, chairman of the board of Merkur Group, the close relationship with Gaming Arts has been key to achieving expansion goals and consolidating the group’s position as a certified manufacturer in the United States.
International strategy in the face of regulatory challenges
Merkur Group’s move is part of an international diversification strategy driven by increasing regulatory challenges in the German market. Tightening legal frameworks in Germany have led the company to intensify its focus on foreign markets, where growth opportunities in face-to-face and online gaming are most promising.
According to the statement, Merkur Group has already proven its adaptability and success in European and South American markets, consolidating its brand and expanding its distribution network. The return to the United States, particularly to Nevada, accelerates this process, allowing the company to take advantage of the demand for innovative solutions in both physical 바카라s and digital gambling platforms.
Merkur’s accumulated experience in other markets is seen as a key factor for its success in the US environment, characterised by fierce competition and strict regulation. The company is confident that its focus on legal compliance and technological innovation will enable it to capture a significant share in both the face-to-face and online gaming segments.
Adapting fast: the key to leading the online gaming industry
Merkur Group’s entry into Nevada, reinforced by the acquisition of Gaming Arts, broadens the offering available to 바카라s and gaming operators, and also introduces a European approach to product and service development for the US market.
For industry professionals, this move represents a sign of dynamism and adaptation in a context marked by regulatory changes and the increasing digitalisation of the gambling industry.
In the words of Merkur’s management, the licence approval and acquisition consolidate the group’s position as an international benchmark, enabling it to compete in the most demanding markets and offer added value to operators and players. Online gaming is an industry where rapid adaptability is the main driver for survival and success. Companies that adopt a flexible mindset, invest in innovation and respond nimbly to changes in the market, regulations and technologies not only survive, but also lead the sector. In short, in online gaming, adapting fast is not an option: it is the only way not to die.
This article was first published in Spanish on 29 May 2025.
