Martins Lielbardis, founder of iGaming Centre, was featured prominently in of SiGMA Magazine, which debuted at SiGMA BiS South America 2025 in S?o Paulo. The feature article explores how Lielbardis is contributing to the shape of conversation around artificial intelligence in iGaming, focusing on the balance between technological advancement and the irreplaceable value of human insight, a topic brought to life through his collaboration with SiGMA Magazine.
Drawing on more than ten years in sales and business development, Lielbardis has seen the rapid integration of AI across the industry. He points to the widespread use of AI for automating content, streamlining operations, and powering sophisticated chatbots and data analytics. These tools, he notes, have opened up new possibilities for efficiency and creativity. AI-generated slot games and real-time analytics are just a few examples that now give operators a sharper view of their markets.
Yet, Lielbardis is careful to highlight the limits of automation. He shares that while AI can mimic personalised communication, it often falls short of the genuine connection that underpins strong business relationships. 바카라ers often seek a level of human interaction that AI alone cannot replicate, he explains, stressing that the personal touch remains essential in both customer engagement and B2B dealings. For him, the goal is not to replace people with algorithms but to use AI as a complement, supporting rather than supplanting authentic human engagement.
The feature also explores the broader risks that come with increased automation. Lielbardis notes the rise in AI-driven fraud and the growing need for robust security to counter threats like bot traffic and bonus abuse. He emphasises the importance of staying agile, as rapid developments in AI require the industry to continually adapt to avoid falling behind. Despite these hurdles, Lielbardis remains optimistic, believing that AI can drive meaningful innovation if approached with responsibility and a strong ethical framework.
As the iGaming industry continues to evolve at a fast pace, Lielbardiss perspective provides a grounded guide for those looking to navigate the intersection of technology and trust. For ongoing updates and expert insights, readers are encouraged to follow SiGMAs most recent magazine and make note of the upcoming SiGMA Euro-Med summit in Malta, September 1C3.
