Digital sports media group Better Collective has solidified its foothold in Sweden with the strategic acquisition of four leading sports media brands from Everysport Group. The acquired brands, including SvenskaFans.com, HockeySverige.se, Fotbolldirekt.se, and Innebandymagazinet.se, have a collective monthly reach of 9 million visits from dedicated Swedish sports enthusiasts.
Jesper Søgaard, CEO of Better Collective, (pictured above), expressed the significance of acquiring strong national sports media with loyal followings, aligning with the company’s strategy. This move is anticipated to impact additional growth for Better Collective in Sweden. It strengthens the company’s affiliation market position and expands into generic advertising. The acquisition demonstrates Better Collective’s commitment to becoming a premier digital sports media group and a top choice for brands seeking sports fan engagement. With the integration of these renowned media brands, Better Collective is poised to progress further toward its vision.
This strategic move establishes Better Collective’s commitment to growth and innovation in the digital sports media landscape.
The acquisition involves a total purchase price of €3.7 million, to be paid in three installments and financed with cash. Better Collective foresees a post-synergy 2024 EBITDA multiple below 3x. The acquisition’s impact on 2023 financial targets remains unchanged.
Related topics:
𝐓𝐡𝐞 𝐍𝐞𝐱𝐭 SiGMA 𝐃𝐞𝐬𝐭𝐢𝐧𝐚𝐭𝐢𝐨𝐧𝐬 ✈ LIMASSOL, CYPRUS | 4-7 SEPT and WILLEMSTAD, CURAÇAO | 25-28 SEPT
SiGMA’s next stop is Limassol, Cyprus
Treating crypto assets as a form of gambling would pose a risk (yaoshengyi1.com)