Luka Pataky joins Bragg Gaming as EVP of AI and innovation
Bragg Gaming Group has announced the appointment of Luka Pataky as Executive Vice President (EVP) of AI and Innovation. With this move, the global iGaming leader aims to strengthen its focus on artificial intelligence (AI) integration across its operations to enhance player experiences and business growth.
Pataky brings over 15 years of experience in technology-focused roles, including 11 years at leading sports betting technology company Sportradar. At Sportradar, he held various innovation-focused positions, eventually becoming Senior Vice President (SVP) of Automated Content. There, he led a 75-member AI team that developed real-time data and video solutions for sports, helping power over 300,000 sports events annually.
Driving Bragg’s 360° AI strategy
In his new role, Pataky will work closely with Bragg’s technology teams to implement a 360° AI strategy. This will involve embedding AI into product development, user experience, external communications, safer gambling efforts, and internal processes.
“This strategic leadership addition comes as part of Bragg’s commitment to the leveraging of data, advanced analytics and powerful AI to enhance user experience, player engagement, maximise revenue potential, and drive smarter, more efficient iGaming operations,” the .
Matevž Mazij, CEO of Bragg, said, “Luka Pataky is the ideal hire for Bragg, as we look to supercharge our AI and innovation ambitions. His extensive experience of being at the forefront of this game-changing technology and innovation will help springboard Bragg into the next iteration of our growth. With the increased adoption of AI across the iGaming industry, Bragg has once again shown its commitment to staying ahead of the competition.”
A proven track record in AI and Innovation
Pataky began his career at Sportradar in 2014 as Sales Operations Manager and moved on to lead the company’s innovation unit. He was later promoted to Innovation Team Lead, then Head of Innovation, before becoming SVP, Automated Content in 2022.
During his time at Sportradar, Pataky helped launch scalable AI-powered systems using computer vision and deep learning, significantly reducing operating costs and improving business efficiencies. He also led partnerships with universities and innovation labs and helped scale Sportradar’s startup programme.
Commitment to AI-first operations
Pataky said he has long admired Bragg’s focus on innovation: “Bragg has always struck me as a company where technology and innovation are key drivers. This is a company which is always pushing the boundaries, using its extensive knowledge and the skills of its teams to create and set new trends. It sits on vast amounts of user data and insight, which we can turn into intelligence that will power next generation player engagement. Introducing AI at all levels of product and operations will make it perfectly positioned for future growth.”
He added, “I am looking forward to playing a role in accelerating Bragg’s journey to becoming an AI-first company. I have no doubt we’ll be able to compliment and elevate Bragg’s already amazing next generation player experiences for its operator partners and drive value for the business.”
AI already embedded in Bragg’s operations
Bragg Gaming has already started embedding AI technology across its operations. This includes an AI-powered Games Recommendation System in its Fuze™ marketing toolkit and AI-based tools for identifying at-risk gamblers as part of its responsible gambling initiatives.
Known for its award-winning iGaming content and player management technology, Bragg serves both online and land-based operators. Its in-house brands, including Wild Streak Gaming, Atomic Slot Lab and Indigo Magic, are known for high-performing 바카라 titles built using data-driven insights.
With Pataky on board, Bragg aims to further strengthen its position as a tech-forward, AI-driven iGaming leader.
