With more than 1 billion users, LinkedIn is known for its great B2B opportunities. A LinkedIn account serves as a digital business card, an entry point to a professional community, and a source of leads and career opportunities. But in the iGaming industry, where digital marketing is driving progress, this social network can be both a catalyst for growth and a minefield.?
iGaming expert and Head of Brand at NGM Game, (pictured), told SiGMA News how to avoid getting banned, why the platform restricts accounts, and how to restore access to accounts if banned.
iGaming under scrutiny
For iGaming representatives, LinkedIn has become not only a recruitment platform but also a powerful channel for sales, brand building and case sharing. However, for areas related to gambling, cryptocurrency and finance, there are strict requirements. The platform’s algorithms scan millions of user actions every day and easily identify unnatural activity, manipulation, and spam.?
As a result, iGaming representatives including affiliate managers, media buyers, executives from unverified companies, and newcomers who send excessive connection requests are frequently subject to account restrictions or bans.
LinkedIn’s top six mistakes
The platform classifies the following patterns of behaviour as malicious:
1. Direct sales pitches in private messages. Wording like ‘100% bonus right now’ is a red flag for algorithms that see it as direct spam with trigger words. LinkedIn automatically downgrades such messages and then blocks the account.
2. Fake posts and non-existent companies. An account listing a company with no website or official registration can fall under manual moderation.
3. Promotional content with toxic pitches. Unlike Instagram and Telegram, content such as screenshots of winnings and posts about easy money are not effective on LinkedIn. Such activity is perceived as misleading.
4. Spam hashtags. Hashtags such as #FreeSpinsNow, #CryptoSlots, and #EasyWin can automatically reduce coverage and lead to restrictions. You should replace them with professional ones, such as #iGaming, #AffiliateMarketing, #B2B, and #ResponsibleGaming.
5. Automation via bots. The platform identifies tools like LinkedHelper and MeetAlfred. LinkedIn analyses how the user moves the mouse, how natural scrolling looks, how many tabs are open, and the rate at which clicks occur.
6. Ignore system alerts. After receiving notification of ‘unusual activity’, it is advisable to delete controversial materials, pause activity, and wait for the lifting of the restrictions.
How to get unblocked on LinkedIn
If LinkedIn has blocked your profile, follow this step-by-step guide to regain access:
Step 1. Fill out an appeal form
Go to linkedin.com/help/linkedin/solve and select the recovery form:
‘If you lost access: Recovery Form’ under “If you lost access: Recovery Form”. If the account was hacked, include ‘hacked’ in the reasons, date blocked, possible reasons, email and phone number, profile link and screenshots of notifications and errors.
Example of an appeal:
‘Hello. My [email] account was blocked on 15.03.2024. I think it was provoked by excessive correspondence with contacts. Please reconsider the decision and restore access. I am attaching screenshots.’
Step 2: Connect Sales Navigator
Do you have a Sales Navigator or a colleague with a subscription? Use this as a direct channel of communication with the support team. Ask the colleague to submit a request on your behalf. Include name, profile link, block date and circumstances.
Example of a request:
‘On behalf of [full name], I inform you that the profile [link] was blocked on 15.03.2024. Please check the user’s actions and restore access.’
Such requests are processed faster due to the Sales Navigator priority.
Step 3: Write on Twitter
Support @LinkedInHelp responds within 24-48 hours.
Example tweet:
‘@LinkedInHelp, my account is blocked; please help restore it. Details in PM.’ In the PM, send a link to your profile, a description of the problem, and screenshots.
Identity verification: a must
For most cases, LinkedIn will require verification. To do this, go to linkedin.com/identity-verification and upload a photo of your passport, driver’s licence or photo ID. Ensure that everything is legible and that the document is accurate and valid. After successful verification, the risk of being blocked again is reduced but not excluded.
How to protect your account
Publish applicable and original content. Articles, case studies, event photos, infographics and industry overviews are a safe way to grow on LinkedIn. Use publication schedulers for sustained engagement.
Next, limit communication activity to 15 posts and 100 new contacts per day. Security settings, such as two-factor authentication, checking login history in account settings, and using a VPN only with the server of the country where the account is registered, will help seal the result.
The potential of the most potent ally
LinkedIn is a professional platform. Spam, manipulation, fake profiles and toxic marketing don’t work here.
This social network can be the strongest ally for iGaming professionals if you play by the rules. You shouldn’t turn your profile into a showcase of an affiliate programme, trust a bot to do bulk work and ignore warnings. If blocking does occur, it can be removed with the assistance of its support service and profile verification.?
This article was first published in Russian on 2 June 2025.
