'We defend our partners to the very end': Konstantin Ulanov, UFFILIATES co-founder
SiGMA News had the pleasure of interviewing Konstantin Ulanov, the co-founder of UFFILIATES. This CPA network has evolved from Bookmaker Ratings and is now a huge holding that embraces several companies, including the main iGaming media in CIS countries.
SiGMA’s collaboration with UFFILIATES spans years. The last time SiGMA News sat down for an interview was several years ago, and much has evolved since then. We asked Konstantin to share his vision on iGaming CPA networks and how to build trust with partners.
Konstantin Ulanov is a founder of the sports media Vseprosport.ru, and a co-founder of , a global CPA network. A betting expert with years of experience, Konstantin worked at international iGaming brands like Betfair and Catena Media.
UFFILIATES have been on the market since 2019. What has changed since then?
UFFILIATES began as an extension of Bookmaker Ratings, staying true to its core mission: a trusted platform where users only find fair and proven deals. At those times, we only worked with local legal Russian brands.
Later on, we expanded the offer list: now, our partners can find partner programmes from international gambling and betting brands.
It doesn’t mean we stepped away from our high-quality standards: as a part of the Bookmaker Ratings ecosystem, UFFILIATES still collaborates exclusively with reputable brands.
Does this mean you’ve never come across a fraudulent brand?
I wouldn’t dare claim anyone is completely immune to this. But, what defines us, is how we respond to them.
Amerio, an offshore gambling site, scammed us and our partners, refusing to pay $29,055 owed to affiliates.
As a part of a major holding company that people trust, we couldn’t just sweep this under the rug, so we compensated our affiliates for their traffic. Yes, we took a financial hit, but these are the risks we’re willing to bear, and we defend our partners to the very end.
So, is working with a trusted CPA network more profitable for media buyers than cooperating directly with a bookmaker?
Definitely. It is not only safer, but also brings more perks for affiliates.
First, going direct means multiple individual deals, dashboards, and rules to follow. In a CPA network like UFFILIATES, you get offers from many brands in one place and manage them all in a single panel.
Second, we offer higher payouts than direct contracts: we can afford it because we have access to exclusive partnerships with sportsbooks as a part of the largest CIS iGaming media.
Do you support affiliates when they require help with traffic optimisation or offer selection?
Sure, every affiliate works with a personal manager who can help with picking offers and funnels. And, once again, being a part of Bookmaker Ratings plays a big role: UFFILIATES has access to proprietary data from Bookmaker Ratings’ media and analytics and can share insights with the partners.
What was your previous experience with SiGMA?
SiGMA’s worldwide conferences are the best way to explore new markets for us. One great example of how SiGMA helps us scale is the result of April’s SiGMA Brazil. Our goal was to investigate the Brazilian market to decide if incorporating a local entity would be worth it. In the end, we are opening our branch in Brazil, so SiGMA deserves credit for making this possible.
There is one more exciting fact: SiGMA’s founder Eman Pulis helped launch UFFILIATES by connecting me with MatchingVision – so our connection goes further beyond conferences.
UFFILIATES stands by its partners and, backed by Bookmaker Ratings, has a powerful opportunity to deliver the finest iGaming offers. Meet UFFILIATES at the SiGMA 바카라 사이트 to explore new opportunities firsthand. Join them in Rome for SiGMA Central Europe and in Malta for SiGMA Euro-Med to grow together in the world’s hottest markets.
