Kambi Group has signed a long-term deal with Latin American gaming operator RedCap to provide its sportsbook technology across Betpro and Starplay brands in El Salvador and Panama.
The agreement will see RedCap replace its current sportsbook provider with Kambi’s fully managed Turnkey Sportsbook. The solution will be integrated into RedCap’s in-house player account management platform. The deal initially focuses on online sports betting, with the potential to expand into retail channels and new markets in the future.
Strategic expansion in Latin America
The partnership marks a significant move in Kambi’s expansion across Latin America. The region is becoming a key focus area for sportsbook technology providers due to its growing number of regulated markets.
Kambi CEO Werner Becher said RedCap’s decision to switch providers highlights confidence in . “This partnership marks an important next step in Kambi’s Latin American growth strategy. By selecting Kambi to replace its existing provider, RedCap has shown clear confidence in our technology and ability to support scalable growth,” he stated.
RedCap currently operates multiple betting brands in the region. With this new agreement, the operator plans to improve its offering and deliver a more competitive user experience in local markets.
New rollouts for Betpro and Starplay
The Betpro and Starplay brands will be the first to adopt Kambi’s sportsbook solution in El Salvador and Panama. The companies did not share an exact timeline for launch or additional market entries, but confirmed that other jurisdictions are under consideration as part of a broader regional strategy.
Oscar Henao, CEO of RedCap, said the deal enables the company to strengthen its product and offer a premium customer experience. “This agreement gives us the product and flexibility we need to compete at the highest level, offering our customers premium betting experience across all channels,” he said.
The partnership combines Kambi’s advanced technology with RedCap’s local operational and technical experience. This combination is expected to help the operator gain a stronger foothold in regulated markets.
Continued momentum for Kambi
The deal follows a series of similar moves by Kambi to strengthen its position in global regulated betting markets. Earlier this year, the company renewed its partnership with LeoVegas until 2027. The extended agreement also gives LeoVegas access to Kambi’s new Odds Feed+ product, which helps improve pricing and trading strategies.
The two companies first joined forces in 2016. Since then, LeoVegas has relied on Kambi for its turnkey sportsbook services. Under the renewed deal, Kambi will continue to provide core sportsbook services for the next two years, ensuring operational continuity as LeoVegas completes its technology migration.
Kambi CEO Werner Becher said the partnership reflects the mutual success achieved over nearly a decade. He stated, “Our valued partnership with LeoVegas dates back almost 10 years and we are proud of the success we have achieved together. While we look forward to another two years of Turnkey provision, it speaks to the quality of our trading capabilities that LeoVegas also secured access to our Odds Feed+ solution, taking our partnership into a new phase.”
In the Netherlands, Kambi recently renewed its partnership with Jacks.nl, another sign of the company’s focus on long-term relationships in licensed markets.
Kambi’s Q1 2025 results showed revenue of €41.5 million (approximately $48.5 million), which was a 4 percent decline year-on-year. Despite the dip, the company continues to prioritise strategic growth through new market entries and long-term partnerships.
