"Value for 바카라ers" - R. Petrușca, Web International Services

Darlene Zammit
Written by Darlene Zammit

Roman Petrușca, Head of SEO at Web International Services, joins the latest series of affiliate interviews on Affiliate Grand Slam

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Roman Petrușca is one of the 300 affiliates that AGS is flying to SiGMA Malta – follow his story below.

How long have you been in this industry?

My iGaming life started around 4 years ago when I arrived in Malta. However, my passion for SEO started long before that; it started when I was about 19. Switching from Real Estate SEO mostly in the U.S. Market to iGaming SEO was a significant change, a change that benefited me tremendously.

As everyone knows, doing SEO in highly competitive industries and niches can be really tough, but I could not be happier for choosing Malta and iGaming for developing my career. If you can do proper SEO for gambling/betting/바카라 affiliates, you can do SEO for anything, anywhere.

What brought you into the affiliate world?

A flight to Malta! On a more serious note, I was looking for a change in my career. The offer came from an affiliate company on the island, so I decided to jump on the chance to live in a sunny Mediterranean climate. In all fairness, there are few places like Malta. The fact that everyone speaks English and that there are so many expats from so many distinct cultures and countries only made my decision a lot simpler.

What are you expecting to get out of the event?

Lots and lots of networking with other specialists, as well as meeting others and learning from their experiences. I think it is tremendously important for specialists to start sharing know-how about the industry. At the end of the day, this knowledge sharing does benefit the final user and at Web International Services our vision has always been to satisfy the final user, above anything else.

What are you most looking forward to?

I think that, apart from networking and drinks, everyone expects some sort of added value from such events, be it a new deal, an improved deal, or simply a new idea to test and implement once back at work. Apart from the conference itself, the talks, and the presentations, there is really something unusually wonderful that happens when you group a lot of individuals from the same sphere of expertise. I find many times that these occasions are the most suitable environment for generating ideas. You would be surprised at how outside-the-box discussions can get!

Who are you most looking forward to meeting and why?

I am very much looking forward to seeing old friends from the industry that are perhaps now working remotely. Apart from that, I would love to meet like-minded people and experts that share a similar vision to the one we have at Web International Services, “Value for 바카라ers”. For too long has the industry received a lot of bad rap for its SEO practices, and I really do believe we can change that in the upcoming years.

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Which websites and products fall under your portfolio?

Here at WIS, we are really proud of our products. Whereas most affiliate companies are a bit secretive when it comes to their portfolio, we have always been very transparent with ours, because our products are a living proof of how strongly we believe in our motto: “Value for 바카라ers”.

As an example, I would like to mention our sports betting flagship in the UK, i.e., ThePuntersPage.com, whose unique value proposition is our innovative betting prediction portal, KickForm UK. With the latter, we have created and implemented a smart, accurate prediction algorithm to help our users make better decisions when betting online. Furthermore, our World Cup 2022 predictions are also currently in the works and will be made available soon on this very platform.

As you can see, it is not only about creating pages with operator options. We strive to offer our users the highest quality betting and 바카라 products; from carefully crafting detailed content to evaluating operators and reviewing them in the most transparent way whilst adding an extra layer of product features that offer real value. From this point of view, we really do have a no-nonsense policy.

We are extremely happy to see that other important and authoritative media outlets from the UK have specifically started seeing TPP as the go-to source for information. We have been featured with our case studies and interviews most recently in high-profile media outlets like Mirror, Metro, Sports Illustrated, The Sun, SPORTbible, LADbible, and more. That has only made us proud for being part of such a great product and project, and hopeful that we will be able to accomplish even greater things in the future.

What makes your traffic proposition/traffic sites unique?

Apart from what I already mentioned above, it is really a matter of building a website for users vs building a website for Search Engine Bots. We really do believe in our long-term approach of building amazing products that effortlessly convince the user to return to us over and over again. We have always found this strategy to pay off in relation to our users, and our aim is to become better and better each year.

Apart from this vision, I think you can see it clearly in the quality of the content we deliver, as well as in the innovative product features we deploy all the time, including smart algorithms, API integrations, and multiple data sources that create added value for the decision-making process that our users go through every day.

SiGMA AGS

THE 300 SPARTANS:

After triumphing in key locations across Asia and Europe, AGS is flying 300 top affiliates to Malta, for an all inclusive deluxe trip. The event will happen alongside SiGMA, 14-18th November, during SiGMA Europe.

Read more about the 300 Spartans .

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