Ricardo Klajnberg, Founder and CEO of TraffiKongs, joins the latest series of affiliate interviews on Affiliate Grand Slam.
Ricardo Klajnberg speaks about their customised performance marketing solutions, vision, traffic, and about how they stay ahead of the curve – follow his story below
I entered the gambling and affiliation industry after working for years in big multinationals where I managed big sales and marketing teams. When I started working with big brands and influencers, I started to understand more about performance marketing/lead generation. In 2017, I was invited to lead a new group of brands doing acquisition and I applied everything I knew regarding technical, analysis, and most important, relationships. The partners I made throughout these years with countless deals are the fuel to keep me motivated in such a volatile industry.
TraffiKongs wouldn’t be anything without the trust I have from my partners and affiliates. Throughout these 3 years, we’ve been through adverse times too, but with trust, understanding, and partnership, we have always protected our sources and have been doing our best to keep them happy, motivated, and sending the best traffic to the brands that trust us.
Throughout the last 3 years, we have given consulting to more than 15 brands on strategic level to help understand the weaknesses and opportunities. Having a deep understanding of products, payment solutions, affiliate systems technicalities, brand awareness, and niche understanding, we’ve helped these brands direct their attention to where they need to instead of trying to generate different results using only one method they know.
My team is also specialised in acquisition, so we also helped many brands to start buying traffic the way we know and train their teams with sophisticated market analysis tools and understanding of their main competitors.
I must start by mentioning our main weakness as a network: to convince affiliates that we can do the campaign optimisation, deals negotiation, and most important, finance. We direct the traffic to where our statistics indicate, and while we collect commissions from hundreds of brands every month, our sources can be comfortable by receiving one file with all due to commission and with one transaction only, they have at least 30% more time to focus on what they really need: TRAFFIC.
Our sources do not have to worry about account management, can reduce the costs of employees, and have more energy and time to focus on bringing in more and better players.
With all that said, I can deliver more and better traffic, optimise more and more campaigns, A/B testing, and find the next big thing out there. With this service, our partner brands are happier getting more volumes and dealing with one person only for dozens of campaigns.
Since we work with transparency and an amazing system, we are constantly showing our partner brands performance per source so that we can have better relationships.
We are a performance-based business, i.e., if the affiliate doesn’t bring traffic, we do not make money. If campaigns are paused due to quality, we also lose money, so we really care about our reputation out there and once we find an opportunity to scale up, we try to partner up with the brand to bring the best creatives, promotions, and deals possible.
Basically what we are looking for as a success marker is the EPC of every campaign, but of course, it really depends on the type of traffic we are looking at.
After all numbers are clear in our system, we have a chat with both sides (affiliates and brand) to understand opportunities to scale up and most important to make sure that everyone is happy. We take a very direct approach with our partners and intend on doing more by adding more team members!
My vision is simple: three pillars.
I understood that our job at the network is very simple: get strong deals with real high-quality traffic and send it to the best converting brands out there. In addition, making the flow easy for our partners and paying them on time are the basics of our partnerships.
With that being done, the advantages are countless. Since our partners are keen to work straight through our network, our trusted brands get more attention, and this puts our business in a very interesting spot.
It’s hard to have a middleman especially when the network has the ability of mixing in traffic; but we go the extra mile. We share relevant information, optimise campaigns before the brands can even start looking into the numbers, because we know our traffic and its potential better than anyone else.
I learned that we have two things that differentiate us from our competitors: Speed of service and our team.
We are a small group of smart professionals working with sophisticated systems who are able to deliver more with less. Moreover, when we have the ability to pay our affiliates before brands start paying them, this gives us extra leverage.
I have been going to SiGMA since 2017, when I first started in the industry. As always, I will attend the Malta edition, where, I hope, I can keep playing the amazing poker tournament where I usually finish among the top 5!
I also have great interest in the Dubai Edition (never been) and I hope that the Brazil Edition will be a yearly thing. I am investing a lot of effort in BR and LatAm and need extra pushes from these events.
Well, I must mention that I am a gambler myself. Since I was 18, at university, I have been going to poker events, and always tried going on vacation to places with 바카라s like Las Vegas! I am a big buyer of what we sell, and this industry makes me very happy because we sell FUN!
I also enjoy getting to know all these different places that I didn’t even hear about when I was growing up, such as Rio de Janeiro, Brazil. Whenever there is an event, I try taking an extra 2 days to get to know the place, eat the food, listen to music, and try making some friends!
Thanks to these events, I fell in love with Malta and am always looking forward to going.