Inside EveryMatrix’s growth mindset with Daniel Clark
In a world where one-size-fits-all no longer applies, EveryMatrix is taking a sharp, focused approach to global growth. In an exclusive conversation featured in , Daniel Clark, Group Commercial Director, detailed the company’s evolving strategy of entering high-value markets through precision rather than scale.
Instead of pursuing blanket expansion across continents, EveryMatrix enters markets like New Zealand, Peru, and Mexico only after conducting rigorous market analysis and aligning with partners. “We want to be quite narrow and specific about the countries that we do target,” Clark explained, with the SkyCity partnership in New Zealand serving as a model of opportunity-led engagement.
Product innovation with purpose
EveryMatrix continues to elevate its value proposition through proprietary technology and lifecycle-enhancing products. The acquisition of FSB has significantly strengthened its horse racing capabilities, giving the company a competitive edge in key markets such as the UK, Ireland, and South Africa.
“We’re always looking to push innovation from a product standpoint,” said Clark. Recent developments include the launch of the BET simulation product Run It Now, delivered in partnership with Fantasma, which complements the company’s focus on cross-market agility and operator enablement.
Winning with in-race pricing and smart bonuses
One of EveryMatrix’s standout differentiators is its proprietary in-race pricing engine for horse racing. Few suppliers offer such precision, and Clark sees this as a critical edge in markets where performance data is scrutinised at every turn.
This tech-driven innovation is supported by the company’s flexible bonus engine, enabling more innovative cross-sell strategies that resonate with both seasoned bettors and younger audiences. “Our bonus engine gives the operators the ability to cross-sell… making customers aware of what this great product can do,” Clark noted.
Careful momentum in Latin America
Although EveryMatrix sees long-term potential across Latin America, it is taking a careful, research-driven approach to the region. The company has been deliberate in building foundational partnerships before scaling, with Clark underscoring the importance of local expertise.
In Brazil, despite regulatory momentum, the team remains cautiously optimistic. “It’s probably still a little bit too early to say,” Clark admitted, noting structural challenges and the fast-consolidating operator landscape. Strategic hiring, particularly at the senior commercial level, will define the next chapter of its LatAm presence.
Agility and partnerships as growth enablers
Whether in the Asia-Pacific, Europe, or the Americas, EveryMatrix’s growth model is driven by adaptability, strong local partnerships, and a deep understanding of regulatory readiness. The SkyCity venture exemplifies this ethos, with Clark confirming the company’s proactive mitigation planning and commitment to long-term collaboration.
For EveryMatrix, success is not about simply entering markets; it’s about embedding within them. “If we are to continue to grow… then we have to learn to adapt. And we’ve done that so far,” Clark concluded.
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