Martin Martirosyan, CEO of Imagine Live and Deputy CEO of Digitain, redefines excellence in live 바카라 entertainment, as profiled in of SiGMA Magazine, launched at SiGMA Asia 2025 in Manila. The feature explores Martirosyan’s unique fusion of economic rigour and creative vision, detailing how Imagine Live combines strategic growth, cultural intelligence, and technological foresight to set new standards in the sector.
The champions league blueprint
Martirosyan approaches iGaming like a top-tier football manager: “Establish presence among the elite, then consistently perform to stay there.” This philosophy drives Imagine Live’s annual expansion, which includes adding games, entering regulated markets, and forging partnerships—all underpinned by structured adaptability. Each “season” concludes with refinement, ensuring the company remains agile amid industry shifts.
His background anchors this strategy. A PhD in economics and experience at HSBC and Digitain instilled rigorous risk management and compliance focus, essential for navigating multi-jurisdictional complexities. “This foundation lets us scale confidently,” Martirosyan notes, “while empowering teams to innovate.” His leadership thrives on trust and open dialogue, merging creativity with commercial discipline.
Beyond the obvious
Imagine Live goes beyond surface-level localisation. In Georgia and Romania, players step into studios where native-speaking dealers, locally inspired uniforms, and culturally thoughtful designs create genuine comfort. They even tailor chip values and betting rules to match regional preferences—crafting experiences that feel intuitive, no translation required.”
This meticulousness extends to studio design. Equal attention is paid to behind-camera details and player-facing elements, fostering environments that boost staff morale and product quality. Partners consistently praise studio standards—proof that holistic craftsmanship drives engagement.
The evolution of technology from Flash to mobile-first HTML5 is met with proactive anticipation. Imagine Live experts frequent innovation hubs, ensuring trends like AI (e.g., the Dealer Performance Tracker) enhance operations without compromising human nuance.
Purpose over volume
Imagine Live’s Yerevan studios boast space and tech, but Martirosyan’s focus is resonance, not scale. “Build with purpose,” he urges, prioritising titles that “players love, operators trust, and the industry remembers.” Games like Robin the Fair and Dynamite Roulette merge cinematic production, engaging mechanics, and professional hosts, creating a distinctive portfolio.
The future centres on empowering partners: embedded marketing tools, robust analytics, and scalable tech streamline content launches. “Nothing is impossible,” Martirosyan asserts—a mantra fuelling expansion across Europe, the UK, and Asia through “quiet mastery of detail, delivery, and partnership.”
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