The deal, agreed in December 2019 and delivered in January 2021, will give the Coingaming Group, through its sportsbook subsidiary brands, such as Sportsbet.io, greater control of its own trading and risk management. It will also manage and centralise all of the company’s third-party sports feeds into a single, flexible platform.
The product, customised to fit Coingaming’s cutting-edge approach to sportsbook risk management, will ensure the continuation of high-quality sports betting services and standards to Coingaming customers.
“Working with the team at Coingaming to deliver and expand on an already world-class sportsbook proposition has been a great experience,” Goatgaming’s CEO Stephen Taylor-Matthews said.
“We are very happy to be working with one of the industry’s most innovative companies. Coingaming Group is clearly a thought-leader in this space and we are looking forward to seeing our solution being utilised to give customers the best betting experience.”
Joe McCallum, Director of Sportsbook at the Coingaming Group, added: “Goatgaming’s trading and risk tools give us greater control over both our product and our ability to offer a best-in-class sportsbook.
“We always look for partners who can not only grow alongside us, but who are innovative and agile enough to help us adapt to a rapidly evolving market. We’ve been hugely impressed by Goatgaming, and its platform will help us deliver a fantastic sports betting experience to our customers.”