GiG launches The Football Pools upgraded online presence
Gaming Innovation Group (GiG Software Plc) has announced the official launch of The Football Pools upgraded online presence, powered by GiGs premium cutting-edge X-Suite technology. This marks a significant step in the digital evolution of one of the UKs most historic and beloved betting brands, as The Pools embraces the future of iGaming, having migrated onto GiGs state-of-the-art SportX sportsbook and CoreX iGaming platform.
This highly anticipated launch brings together over 100 years of The Football Pools heritage with the latest in sportsbook and iGaming innovation. The Pools online revamp reflects the brands commitment to providing a modern, user-friendly experience while maintaining its iconic reputation in UK betting history.
Powering the new era is GiGs powerful iGaming Platform CoreX and its SportX sportsbook, with advanced bet-builder capabilities, dynamic odds, and fully localised UK content, including horse racing powered by BetMakers. The new partnership, with advanced scalability and the flexibility to drive sustained growth in Europe’s largest regulated markets, will also leverage the integration of GiGs cutting-edge AI-driven technologies, driving optimising engagement and personalisation focused on driving key acquisition and retention metrics.
At the heart of the migration is GiGs end-to-end risk scoring system that integrates big data and third-party systems with its platform and Logic technologies. This tool allows for dynamically adjusted player interactions based on their risk levels, ensuring tailored marketing communications and stringent financial checks.
A milestone moment
The launch represents a milestone moment in the UK market for GiG, as its revolutionary X-Suite enters the region, blending decades of iGaming expertise with The Football Pools rich history. With an estimated annual market value of ?11 billion (12.8 billion), the UK is a strategic focus for GiGs expansion, building on its success in regulated markets across European and global regulated markets.
Richard Carter, Chief Executive Officer at GiG, commented: Seeing The Football Pools, an absolutely iconic brand name in UK sports betting, live on our technology is a landmark moment for GiGs strategic growth plans in the region. This launch underscores GiGs commitment to delivering tailored solutions for ambitious brands in regulated markets, with 13 launched on GiG technology in 2024. We have dedicated a significant amount of resources into ensuring our solutions remain at the very apex of technological capabilities in our industry. We look forward to seeing The Pools flourish as they embrace this new era of growth and engagement.
James Arnold, Chief Executive Officer of The Football Pools, added: This launch is a milestone for the online future of The Football Pools. With GiGs premium solutions, weve worked hard to create an exciting new environment that honours our heritage while delivering a best-in-class digital experience. This partnership has been key to enabling our ambitious vision for The Pools, that backs up our strategy for a sustainable, compliant growth trajectory for our brand.
About GiG Software Plc
GiG Software is a leading B2B iGaming technology company that provides premium solutions, products, and services to iGaming operators worldwide, fully compliant with regulatory requirements. GiGs proprietary technology empowers our partners by delivering dynamic, data-driven, and scalable iGaming solutions that drive user engagement, optimise performance, and propel sustainable growth in the ever-evolving digital landscape. GiGs vision is to be the pioneering force in the iGaming industry, transforming digital gaming experiences through innovation and technology that inspire and engage players worldwide.
GiG operates out of Malta and is listed on the NASDAQ First North Premier Growth Market in Stockholm, Sweden, under the ticker GiG SDB.
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